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Dr. François
08-10-2008, 10:01
John Hansell (Malt Advocate) indicates that Beam may release a new rye this fall (2008).

http://blog.maltadvocate.com/2008/08/08/jim-beam-introducing-new-rye-ri1/

The name: ri(1) . Seriously. How does one pronounce this? Rye-One?

I know Beam Rye has some fans on this site. I'm not one of them. Does anyone have faith that this spirit will be significantly different than the other two Beam Rye products (BR and OO), which taste strangely identical?

Are we looking at Rye Whiskey Atonement or the latest batch of Beam Marketing?

barturtle
08-10-2008, 10:13
Well, as a rye fiend, I look forward to trying this. While Beam may take a lot of flack, I don't doubt their ability to make quality products. I just hope that this one is every bit as exciting inside the bottle as outside.

It has been a long time since Beam came out with any new products that would excite the American whiskey market...seriously, what was the last new release from them? Distiller's Masterpiece?

NorCalBoozer
08-10-2008, 10:54
Well, as a rye fiend, I look forward to trying this. While Beam may take a lot of flack, I don't doubt their ability to make quality products. I just hope that this one is every bit as exciting inside the bottle as outside.

It has been a long time since Beam came out with any new products that would excite the American whiskey market...seriously, what was the last new release from them? Distiller's Masterpiece?

I agree that they can out out great whiskey. I love Bookers. I wonder if it's like they are so big it's hard to concentrate on the smaller upscale market. Maybe they should put together an off shoot group within Beam that has the resources to focus on this area. It almost like they are soo big that it's hard for them to do the specialty stuff operationally. Maybe others here have a better understanding of how Beam operates that can shed some light. I'd love to have more offerings from them.

Greg

Gillman
08-10-2008, 13:00
Good to see this and long overdue IMO, I hope it's interesting.

By the way, has anyone heard of a new wheat whisky from Heaven Hill, a 51%+ wheat mash which apparently is sold in a tubular bottle? I saw this on the list of a store in Europe not long ago online but can't find the link.

The bottle looked modernistic. Not sure if I have all of the details right.

Gary

TBoner
08-10-2008, 14:06
I was told about a year ago by someone who worked for Beam that they were planning a "high-end version of Old Overholt." I was specifically told that it would be an attempt to compete with Sazerac rye (Jr., not 18). I'd given up hope that it was actually going to happen. This is great news.

Regards,

Gillman
08-10-2008, 19:34
I did find that link and on re-reading it's clear it is Bernheim Wheat 90 proof, the one we are familiar with (not a new product then).

Incidentally Bernheim Wheat is an excellent product and recent bottlings are IMO better and more flavorful than the first release. Possibly it's the same distillation but with more age on it.

Gary

TNbourbon
08-10-2008, 20:29
Completely as an aside: I tend to hoard my rye bottlings a bit more than the hard-to-find bourbons. For example, I might open a '50s VOF at the next gathering of SB.com'ers following obtaining it, but I'm hard-pressed to EVER open a VWFRR, or Ritt 21 (of which I still have a pair each). My ORVW Old Time Rye has been 40% full forever -- not because I don't like it, but because I DO, and it's the last one I have -- and I sniff it occasionally to note any change that may have occurred (and, now that I'm thinking about it, will transfer it to a smaller bottle as soon as I submit this post!). (Mission accomplished.)
In other words, I love straight rye, but it's not that easy to obtain. Alas, the JB rye doesn't interest me that much, except as mixer, for which it is quite acceptable, as is Old Overholt. So, what to do about his one?..:skep:

camduncan
08-10-2008, 20:37
This sounds very exciting :cool: I only pray it is released on a global scale and not kept to a single market. Australia is long overdue for a 2nd nationally available American Rye (Beam Yellow Label is our only one)

smokinjoe
08-10-2008, 20:56
I always applaud the effort of any distillery to introduce new products, although I may not always applaud their finished product. That said, the only thing I ask from Beam is a RYE. A REAL RYE. A hit me in the nose and make my eyes water RYE! I don't want a rye that is easy to drink. Got enough of them. I don't want a rye that I can hardly distinguish from most bourbons. Got enough of them, too. I want distinction. I want rye flavor. Rye should sizzle. I want something I can say "WOW! to. Give me that, Beam, and you will have a fan, and my money. Now, just my opinion...but RRR failed. I hope you can do better...I really WANT you to do better.

JOE

ThomasH
08-10-2008, 21:50
What proof is this new rye supposed to be? I heard a rumor a while back it was going to be 100 proof!

Thomas

HighTower
08-11-2008, 06:29
This sounds very exciting :cool: I only pray it is released on a global scale and not kept to a single market. Australia is long overdue for a 2nd nationally available American Rye (Beam Yellow Label is our only one)
Cam,

I was told the other day (from a reliable source:cool:) we should have WT Rye back on our shelves within a month. Happy days!

I too hope this new rye from Beam makes it down under.

Scott

Dr. François
08-11-2008, 08:31
I always applaud the effort of any distillery to introduce new products, although I may not always applaud their finished product. That said, the only thing I ask from Beam is a RYE. A REAL RYE. A hit me in the nose and make my eyes water RYE! I don't want a rye that is easy to drink. Got enough of them. I don't want a rye that I can hardly distinguish from most bourbons. Got enough of them, too. I want distinction. I want rye flavor. Rye should sizzle. I want something I can say "WOW! to. Give me that, Beam, and you will have a fan, and my money. Now, just my opinion...but RRR failed. I hope you can do better...I really WANT you to do better.

JOE

This sounds like an explosive exposition soliloquy from a late 1980's romantic comedy. Allow me:

"That said, the only thing I ask from <insert character name> is LOVE. A REAL LOVE. A hit me in the nose and make my eyes water LOVE! I don't want a LOVE that is easy to HAVE. Got enough of them. I don't want a LOVE that I can hardly distinguish from most FLINGS. Got enough of them, too. I want distinction. LOVE should sizzle. I want something I can say "WOW! to. Give me that, <insert character name>, and you will have a fan, and my money. Now, just my opinion...but <Ex-character name>f ailed. I hope you can do better...I really WANT you to do better."

Joe,
I think you're in love with rye whiskey the same way Sally is in love with Harry.

smokinjoe
08-11-2008, 10:03
This sounds like an explosive exposition soliloquy from a late 1980's romantic comedy. Allow me:

"That said, the only thing I ask from <insert character name> is LOVE. A REAL LOVE. A hit me in the nose and make my eyes water LOVE! I don't want a LOVE that is easy to HAVE. Got enough of them. I don't want a LOVE that I can hardly distinguish from most FLINGS. Got enough of them, too. I want distinction. LOVE should sizzle. I want something I can say "WOW! to. Give me that, <insert character name>, and you will have a fan, and my money. Now, just my opinion...but <Ex-character name>f ailed. I hope you can do better...I really WANT you to do better."

Joe,
I think you're in love with rye whiskey the same way Sally is in love with Harry.

:lol:

Well, even if it's not what I'm looking for in Rye, It's better to have ryed and lost, than never to have ryed at all.

:toast:

JOE

StraightBoston
08-11-2008, 10:11
I'll have the rye he's having?

nor02lei
08-11-2008, 14:11
I would say any new rye is good news at least if it is somewhere above 80 proof.

Leif

cowdery
08-11-2008, 15:01
Beam doesn't really do small. It might roll out regionally, but they'll have it national pretty quickly.

Rake
08-11-2008, 22:29
More details, brief tasting notes, and a bottle image are now available. (http://blog.maltadvocate.com/2008/08/11/image-and-thoughts-on-the-new-ri1-rye-whiskey/)

barturtle
08-11-2008, 23:08
Oh, so it's RI to the first power...so that would just be Rye...Okay,whatever...92 proof is an odd choice in the American whiskey market.

No talk of an age statement...no talk about history either (that's okay, Beam doesn't do too well with accuracy in that dept. anyway)

I must admit, I think the packaging design is so far out from what has been done before they may be completely missing the market. I feel so many people who are existing buyers in that market will pass it over as a gimmick and too few people moving into the market will risk buying something that is so far removed from the more established brands...though the bottle will look great on a back bar somewhere, on a crowded shelf I just think it will look like a gimmick.

Gillman
08-12-2008, 04:55
Interesting. Certainly staking out a different visual and tactile terrain here (the bottle, label, name). Presumably somewhere on the label it still says straight rye whiskey.

Gary

NorCalBoozer
08-12-2008, 15:52
yes it seems they are really relying on the marketing and packaging to create the product. They have the $$$ to put into a campaign so good luck to the exec who has his a$$ riding on this one.

I don't really see this product as something that would appeal to me, it's much more of a "lifestyle" marketing gimic. Hopefully they find enough consumers who want to live the "ri" life.

I'm too busy living the "Van Winkle", "BT" and "WT" life.

Greg


Oh, so it's RI to the first power...so that would just be Rye...Okay,whatever...92 proof is an odd choice in the American whiskey market.

No talk of an age statement...no talk about history either (that's okay, Beam doesn't do too well with accuracy in that dept. anyway)

I must admit, I think the packaging design is so far out from what has been done before they may be completely missing the market. I feel so many people who are existing buyers in that market will pass it over as a gimmick and too few people moving into the market will risk buying something that is so far removed from the more established brands...though the bottle will look great on a back bar somewhere, on a crowded shelf I just think it will look like a gimmick.

OldJack
08-12-2008, 18:10
I just want a great bottle of rye whiskey and I hope Beam can make me one. And frankly, I don't see why the packaging is an issue around here.

If you put swill in a hand-blown glass bottle decked out in masterpiece art, I won't be buying it.

But if you put the nectar of the heavenlies in a large tub plasstered with nude photos of Margret Thatcher, I will get past my disgust for the packing and drink it.

SBOmarc
08-12-2008, 18:51
I just want a great bottle of rye whiskey and I hope Beam can make me one. And frankly, I don't see why the packaging is an issue around here.

If you put swill in a hand-blown glass bottle decked out in masterpiece art, I won't be buying it.

But if you put the nectar of the heavenlies in a large tub plasstered with nude photos of Margret Thatcher, I will get past my disgust for the packing and drink it.

You know I never heard it put quite that way, but I agree and I suppose that many here agree.

ILLfarmboy
08-12-2008, 20:00
I just want a great bottle of rye whiskey and I hope Beam can make me one. And frankly, I don't see why the packaging is an issue around here.

If you put swill in a hand-blown glass bottle decked out in masterpiece art, I won't be buying it.

But if you put the nectar of the heavenlies in a large tub plasstered with nude photos of Margret Thatcher, I will get past my disgust for the packing and drink it.

Yep. Once the whiskey is out of the bottle and in your glass, taste is 100% of the experience.

StraightBoston
08-12-2008, 21:18
Yep. Once the whiskey is out of the bottle and in your glass, taste is 100% of the experience.

If that were really true, I'll bet more of us would be much fonder of Basil Hayden's (I know I would -- 80 proof notwithstanding!)

The QPR concept is probably inversely proportionate to the fashion sense of the bottle, and that's where I'm cautious about ri(1). John Hansell says it's better than the baseline ryes -- but at what price premium?

(Hell, I'll try it and I'll probably like it...)

jinenjo
08-13-2008, 11:46
I'll try it as well. Any new whiskey is whiskey to be tasted, in my book.

The name, (ri)1, is reminds me of new product packaging from Coke or Pepsi. A very soft drink-like name, if you ask me. I suppose this is representative of early 21st century style and design.

TBoner
08-13-2008, 14:25
Not trying to be defensive on behalf of Beam here, I'm generally annoyed by the way they do things, but to what extent was Booker's or Knob Creek's packaging a break from tradition? Clearly both were designed to appeal to a sense of tradition: sturdy, workmanlike on the KC end especially, but there weren't other bourbons packaged like this. Our dusty hunting (and, for some members, memory) has proven that most American mainline whiskey bottled in the late 1980s was in standard cylindrical bottles with shoulders, and the only real differences among them were tiny flourishes like the rye embossed on the Charter bottles. The labels were generally not particularly artistic in their approach (though there's a kitschy element to many of the ND labels). I think Beam might see here that premium American whiskey packaging lately has been almost exclusively focused on fetishizing early twentieth century Americana (most prominently seen in the Sazerac Jr. bottle) and that there's another way to take things: the packaging looks a lot like recently introduced high-end spirits and liqueurs in a variety of categories, and nothing like any whiskey bottle on the market. I don't love it, but it's certainly going to distinguish itself immediately from everything else in proximity to it on the shelf.

Regards,

smokinjoe
08-13-2008, 14:58
Not trying to be defensive on behalf of Beam here, I'm generally annoyed by the way they do things, but to what extent was Booker's or Knob Creek's packaging a break from tradition? Clearly both were designed to appeal to a sense of tradition: sturdy, workmanlike on the KC end especially, but there weren't other bourbons packaged like this. Our dusty hunting (and, for some members, memory) has proven that most American mainline whiskey bottled in the late 1980s was in standard cylindrical bottles with shoulders, and the only real differences among them were tiny flourishes like the rye embossed on the Charter bottles. The labels were generally not particularly artistic in their approach (though there's a kitschy element to many of the ND labels). I think Beam might see here that premium American whiskey packaging lately has been almost exclusively focused on fetishizing early twentieth century Americana (most prominently seen in the Sazerac Jr. bottle) and that there's another way to take things: the packaging looks a lot like recently introduced high-end spirits and liqueurs in a variety of categories, and nothing like any whiskey bottle on the market. I don't love it, but it's certainly going to distinguish itself immediately from everything else in proximity to it on the shelf.

Regards,

I agree, Tim. I think Beam, is trying to appeal to a whole different demo, than that which is buying rye currently. Maybe, going after a younger and more image conscious consumer? One, who thinks bourbon and rye are still their dad's drink, and not "cool" to order in a bar or have on their home bar. The packaging and name of this rye screams 21st century cool, to me at least. I suppose Beam thinks that the current 21-34 demo is ready to move on to brown liquors, but is still concerned with how they look ordering it. I would foresee commercials or print ads with slick, sophisticated looking, twentysomething's at a cool bar ordering "ri1's on the rocks" or "ri1 and some..."cool mixer". Kinda like the Ammoreto diSorono commercials. I think rye is the right product to go with this. A bourbon promoted like this would be more difficult. Overcoming, the preconceived notions of it would prove more difficult. Just saying "rye", sounds "lighter" and more "refreshing"...more today.

In addition, the regular whiskey drinker is going to notice this bottle on the liquor store shelf. He's going to think, hey, I haven't heard of rye in years. This looks pretty cool. Nice bottle. Looks good enough to try.

This package is going to get attention. I like their idea. I think they have a shot at doing something with this. I'm also sure the Beam execs are feeling a whole lot better, knowing that Smokinjoe likes their idea...:rolleyes: I don't suspect their tripping over each other to get me on the phone for more analysis of their product launches.:D

Cheers!

JOE

CorvallisCracker
08-13-2008, 15:37
the packaging looks a lot like recently introduced high-end spirits and liqueurs in a variety of categories


The packaging and name of this rye screams 21st century cool, to me at least. I suppose Beam thinks that the current 21-34 demo is ready to move on to brown liquors, but is still concerned with how they look ordering it. I would foresee commercials or print ads with slick, sophisticated looking, twentysomething's at a cool bar ordering "ri1's on the rocks" or "ri1 and some..."cool mixer". Kinda like the Ammoreto diSorono commercials. I think rye is the right product to go with this. A bourbon promoted like this would be more difficult. Overcoming, the preconceived notions of it would prove more difficult. Just saying "rye", sounds "lighter" and more "refreshing"...more today.

There's no question the packaging targets a certain demographic, and those who have DH Krahn, Skyy 90 and Rubi Rey sitting on their shelf would surely prefer they be joined by a bottle of (rī)1 than of Saz Jr.

I also agree that rye is less hindered by the "good ol' boy" baggage that bourbon drags with it (the line from the Don McLean song notwithstanding).

Beyond that I think it's also an attempt to take advantage of the current renaissance in mixed drinks. Rye is a great mixing whiskey, and the zeitgeist may be just right for this product and its packaging. A few months ago, the local paper's "Entertainment" section had an article on two new trendy bars in town. Both featured the Sazerac as signature cocktails. Since then the one local store that sells Ritt BiB has had trouble keeping it in stock.

ThomasH
08-14-2008, 12:30
After getting chased indoors by a down pour of rain, I decided to check the Ohio liquor control department's website and to my amazement, there was a listed price for (ri)1: it varies from 48.35 to 49.95 depending on location. Now Ohio has in the past jacked up prices on stuff that is common as dirt in other areas, but I can't imagine this brand being overpriced by 20.00 to 25.00 vs. those other areas. With no age statement, a fancy bottle and only a 6&#37; increase in proof over JB and OO rye, I can hardly wait to run out and buy a bottle. NOT!

Thomas

nor02lei
08-14-2008, 13:24
Yep. Once the whiskey is out of the bottle and in your glass, taste is 100% of the experience.

I say amen to that Brad and my sole comment on the package is that I prefer screw cap instead of natural cork.

Leif

craigthom
08-14-2008, 13:59
I'm not a fan of "hip" packaging. The reason I haven't purchased any Lucid Absinthe is that I want a bottle that looks like it's from the 19th century. You know what I mean. OK, and I don't care much for anise-flavored stuff. And the price is a little high. But the hip packaging prevents me from even considering it.

cowdery
08-16-2008, 18:24
It's basically whiskey in a vodka bottle. We will see what we will see. I have no reason to believe Beam makes more than one straight rye, so the only difference between this and their Jim Beam Rye and Old Overholt will be age and barrel selection. Let's taste it and see what they've come up with.

I would be surprised at a $40+ prices, as the sweet spot in the segment seems to be $25 to $29, but if they are targeting the drinkers of $40 vodkas, then a $40 price tag makes sense.

SBOmarc
08-16-2008, 18:27
At $40 a bottle I will seek it out a bar before buying and continue drinking Saz Jr and Rittenhouse.

bluesbassdad
08-16-2008, 18:35
It's basically whiskey in a vodka bottle. We will see what we will see. I have no reason to believe Beam makes more than one straight rye, so the only difference between this and their Jim Beam Rye and Old Overholt will be age and barrel selection. Let's taste it and see what they've come up with.

I would be surprised at a $40+ prices, as the sweet spot in the segment seems to be $25 to $29, but if they are targeting the drinkers of $40 vodkas, then a $40 price tag makes sense.

I've been told that for luxury goods there is a market segment so perverse (from an economic standpoint) that they will buy the more expensive of two similar items, just to show they can. They represent no more than a tiny blip at the far reaches of the demand curve if they exist at all. I've never actually met such a person, but s/he might be attracted to a $40+ rye ordinaire in a trendy package. Could it be that the marketing staff at Beam knows something we don't? :confused:

Yours truly,
Dave Morefield

BourbonJoe
08-16-2008, 19:01
How do we know that it is "rye ordinaire"? It might be good enough to justify the price. We'll see.
Joe :usflag:

callmeox
08-16-2008, 19:05
Since it's on the September price list for Ohio, it looks like it will be out and about before KBF. I bet that a bottle of it will find its way to the Gazebo.

craigthom
08-17-2008, 06:12
The high end vodka market is full of people who buy based on price and image, especially by the drink. Whatever subtle differences exist aren't going to survive in a cosmopolitan.

Someone posted within the past year a link to an article in which drinkers of high end vodka did a blind tasting and, in general, didn't like their "favorites".

Rye is hot stuff now. I bet there are a lot of people out there who would spend big money on fancy rye whiskey not for the taste.

TBoner
08-17-2008, 12:35
How do we know that it is "rye ordinaire"? It might be good enough to justify the price. We'll see.
Joe :usflag:

Agreed. Heck, I'd buy OO at 92 proof: I like its flavor profile; of course I'd prefer it a bit older, I think, but I assume this will be. Regardless, I guess Beam can't satisfy people, and to some extent skepticism is justified, but given how rarely Beam introduces new products, I'd be surprised if this was anything but good. The price, well, I rarely buy any $40 American whiskey, but it may not be that high when it hits the market.

Regards,

PAspirit1
08-17-2008, 14:37
I look forward to trying it. Will it be that Beam Rye is to new "Ri" as JB White is to JB Black? or Knob Creek? or Bakers? It sounds like a winner in any case. I hope that made sense.

cowdery
08-17-2008, 20:38
No way to know until we get it in our mouth.

cowdery
08-20-2008, 00:01
I spent some time with Fred Noe this afternoon (he's in Chicago). He said it's a superpremium rye that's a little older, and a little higher proof, than their standard rye and it might be held up because they're having some trouble with the glass.

It's always trouble with the glass.

barturtle
08-20-2008, 00:05
I spent some time with Fred Noe this afternoon (he's in Chicago). He said it's a superpremium rye that's a little older, and a little higher proof, than their standard rye and it might be held up because they're having some trouble with the glass.

It's always trouble with the glass.

Seems to be a common issue...

Is that trouble getting the glass in or trouble with the line running the bottles on the line?

cowdery
08-20-2008, 21:40
Seems to be a common issue...

Is that trouble getting the glass in or trouble with the line running the bottles on the line?

Don't know. Could be either or both.

ThomasH
10-09-2008, 22:53
Beam must have rectified the glass issue with ri 1. I saw some on the shelf Thursday at one of our local liquor stores. It sells for 48.50 a bottle. Ouch! I didn't bother to get any!

Thomas

NorCalBoozer
10-10-2008, 11:18
$48.50??????????????????????:eek: :eek:

:shocked: :shocked:

:skep: :skep:

Why would I want to pay $48.50 for a rye whiskey that is trying to market itself as not being a rye whiskey???

callmeox
10-10-2008, 12:56
If you look at the multi-page tag that hangs around the bottle, it's definitely marketed as a rye. The funny part to me is that it doesn't mention Beam or Beam Global at all on the neck tag or on the bottle. Also, the producer is listed as being in Illinois and the product is labeled as a Kentucky Straight Rye.

The color looks delicious, but I'm not going to drop 50 bucks on a good looking bottle of hooch.

jinenjo
10-10-2008, 16:13
$48.50??????????????????????:eek: :eek:


And that's Ohio prices, Greg. Word out here is that it's running for 60 CLAMS at BevMo.

SBOmarc
10-10-2008, 17:08
I was at BevMo last week and it bottle was not there. In typical BevMo fashion they had no idea what I was talking about.

Before I spend that money I will have to taste it. Hopefuly someone in town will see fit to put it behind their bar and target all of the new Rye drinkers that this hooch is supposed to attract. It is going to have to be very good to make me spend Handy type money on it.

Especially when Saz Jr is around.

scratchline
10-10-2008, 17:09
I'm dropping my money to the tune about 45 bucks. I just want to give it a try. The fact that the Beam name is nowhere in sight signals the fact that they are going for the Russell's Reserve Rye consumer. Folks who are too good for regular Wild Turkey or Jim Beam. Of course, the RRR is at the 30 buck mark which is a lot more attractive than 45. Or 60! I don't figure this stuff is going to be jumping off the shelves. Save your money for the clearance special.

-Mike

BourbonJoe
10-10-2008, 19:48
Mike,
Let us know what you think of it. I went on the block earlier when I said that we can't condemn it before we even try it.
Joe :usflag:

barturtle
10-10-2008, 20:12
If I don't stop my downward slide in the Fantasy Football league, somebody is gonna get to try it for free...

CrashRiley
10-11-2008, 09:06
Hansell has a nice take on it from August:

http://blog.maltadvocate.com/2008/08/11/image-and-thoughts-on-the-new-ri1-rye-whiskey/



Here’s the bottle shot of the rye whiskey I blogged about on Friday. As you can see, it looks like it is designed to make rye look a little more “hip” than existing rye brands. It’s bottled at 46&#37; ABV with no age statement.
I want to be clear that, while it IS a new offering from Beam Global Spirits and Wines, I am told that this is NOT going to be in the Jim Beam portfolio. It will be its own new entity.
I am being asked to hold off providing any additional factual information on the whisky until the product is released in October, and I will honor this.
I was, however, sent a sample of the whiskey, and I just had a taste. I like it. It’s crisp and vibrantly spicy, but with a rich, silky, sweetness that marries very well with the rye. It is exactly what I think it was designed to be: a mature enough rye whiskey that can be enjoyed neat or on the rocks, but with plenty of youth and vitality to zing in a cocktail.
(Incidentally, in case you are wondering, I tried it next to a couple of the other “entry level” straight rye whiskeys to make sure this isn’t all just fancy packaging, and it is indeed a superior product. No, it’s not one of those ultra-aged rye whiskeys on the market, but it wasn’t meant to be either.)

I just got it in, but I haven't tried it yet. VERY cool looking bottle, it will look great on a bar back. It will make a very nice gift for the rye enthusiast, too.

Hey, with the current rye shortage and the custom bottle, I'm not surprised that I have to sell it for just over $50/bottle.

Rightly or wrongly, some folks DO buy spirits based upon how the bottle looks, and this bottle serves to help introduce rye whiskey to a whole new demographic which might regard rye as "staid" or anachronistic.

SBOmarc
10-11-2008, 10:09
Hansell has a nice take on it from August:

http://blog.maltadvocate.com/2008/08/11/image-and-thoughts-on-the-new-ri1-rye-whiskey/




Rightly or wrongly, some folks DO buy spirits based upon how the bottle looks, and this bottle serves to help introduce rye whiskey to a whole new demographic which might regard rye as "staid" or anachronistic.

The problem is that the target demographic may have no idea what staid or anachronistic means.

ILLfarmboy
10-11-2008, 14:49
The problem is that the target demographic may have no idea what staid or anachronistic means.



The first questions that pop into my head when I hear of a new rye or bourbon, or any whiskey for that matter, are Age? and proof? Next are mashbill, distilation and entry proof.

I don't know what target demographic you have in mind, but after looking at the bottle, all I can think of is "vodka snob". Which gives me pause. I hope that the chosen flavor profile isn't dumbed down ala RR Rye. At least it is 92 proof. That's encouraging. Though, 100 would be better. If it comes to my area, I'll buy a bottle. otherwise, I'll wait for others to review it.

cowdery
10-11-2008, 15:00
Brad has it exactly right.

I may have said this before, but this product isn't aimed at us. It's aimed at young consumers who regularly spend $50+ on a bottle of vodka or something else, based on motivations that have little to do with the things most of us here value. I haven't tasted it, but I suspect it will resemble Russell's Reserve Rye. If anything, it might be even milder.

Here is, I think, the scenario. This person who buys Grey Goose and Patron and stuff like that gets the idea in his or her head that he should try a whiskey, but he or she doesn't know anything about whiskey, so he or she goes to the whiskey shelf and looks. What's likely to pop out? Something that looks like a high-end vodka or tequila bottle.

Lost Pollito
10-11-2008, 15:04
exactly. I'm curious to see if I can use this to convert those confused vodka drinkers. Maybe it'll be a " gateway " rye. :rolleyes:

OscarV
10-11-2008, 22:43
So the name of this is, [ri]1?
How do you pronounce it?
rye one?
or
are eye one?

callmeox
10-11-2008, 22:51
So the name of this is, [ri]1?
How do you pronounce it?
rye one?
or
are eye one?


According to the neck hang tag on the bottle, that's the correct pronunciation.

spun_cookie
10-12-2008, 00:00
pretty bottel... but I think I will skip buying a bottle...

Dr. François
10-12-2008, 09:27
Rightly or wrongly, some folks DO buy spirits based upon how the bottle looks, and this bottle serves to help introduce rye whiskey to a whole new demographic which might regard rye as "staid" or anachronistic.


The problem is that the target demographic may have no idea what staid or anachronistic means.

Rye-One target consumer buying habits (feel free to contribute):

1. Decide you're "totally gonna party tonight. I mean, seriously, guys, let's do it up right."
2. Pick out conspicuously consumed/purchased clothing.
3. Pop the collar(s) of said clothes.
http://image.linkinn.com/userfiles/Image/poppedcollar.jpg
http://image.linkinn.com/userfiles/Image/poppedcollar.jpg
4. Get in parent-purchased car; go to liquor store.
5. Look at all the pretty bottles and colors. SHAPES AND COLORS! SHAPES AND COLORS!
6. Ask clerk, "Eh, bra: what's that sexy-ass bottle over there? Rye whiskey? Is it anything like Hennessey? People drink that in RAP VIDEOS!!!"
7. Conspicuously buy expensive, pretty bottle.
8. Conspicuously consume expensive, pretty bottle. Be sure to add LOTS of Coke Zero (watching the carbs, bra. Spring break coming up, WOOOOO!).
9. Unanimously decide that next time, "we're gonna buy all that Stagg and Handy they had on the shelf. It's like the Everclear of Whiskey!"
10. Call parents for more money.
11. Bank transfer tips off Diageo and Beam Global. Prices skyrocket.
12. Conspicuous consumers are happier because the same product costs more, hence raising their perceived self-esteem and status. Repeat endlessly.


I apologize for any offense. I teach these miscreants for a living.

OscarV
10-12-2008, 13:00
Please Dr. Francios, if I may offer up an observation on Generation X becoming of age.
But let me present it this way.
A popular pop culture point of discussion these days seems to be which is the worst generation.
Some say the Baby Boomers.
Some say Gen-X.
I will have to say it is the Boomers, because unlike the generation before us, the Greatest Generation, we did not begot great kids like me, we spit out brats like these Gen-X's.:grin:

ILLfarmboy
10-12-2008, 16:23
When the subject of Gen X's comes up I get confused. I was told when I was in High School that we were Gen X's. It seems as time goes buy the definition of not only Baby Boomers expands but so does Gen X.

In any case, I would like to have been a fly on the wall when marketing this new rye was discussed.

Dramiel McHinson
10-12-2008, 20:24
I don't want a rye that I can hardly distinguish from most bourbons. Got enough of them, too. I want distinction. I want rye flavor. Rye should sizzle. I want something I can say "WOW! to. Give me that, Beam, and you will have a fan, and my money.
JOE

Joe,

I agree. I like the Wild Turkey Rye but its hard to find and I have to visit a neighboring state to buy it. I backed off the Rittenhouse 21 as the $160 price tag sent me scurrying back to WT. So....what is a fantastic rye I can buy without spending my house payment?

Dramiel McHinson
10-12-2008, 20:51
I've been told that for luxury goods there is a market segment so perverse (from an economic standpoint) that they will buy the more expensive of two similar items, just to show they can. They represent no more than a tiny blip at the far reaches of the demand curve if they exist at all. I've never actually met such a person, but s/he might be attracted to a $40+ rye ordinaire in a trendy package. Could it be that the marketing staff at Beam knows something we don't? :confused:

Yours truly,
Dave Morefield

I spent some time in Korea and you just described their purchase decision process with stunning accuracy. The Asian market as a whole is based on status and value has nothing to do with it. If I made a whiskey and put their favorite color and number on the packaging and charged $1000 equivalent for it, I would soon be a wealthy man. Trouble is, I don't have an export license.:hot: An Asian business man that can pull out a $1000 bottle of whiskey for his friends or a client has status and respect. No one will remember how it tasted. So I wonder where this new bottle is really headed.

shoshani
10-12-2008, 22:40
Here is, I think, the scenario. This person who buys Grey Goose and Patron and stuff like that gets the idea in his or her head that he should try a whiskey, but he or she doesn't know anything about whiskey, so he or she goes to the whiskey shelf and looks. What's likely to pop out? Something that looks like a high-end vodka or tequila bottle.

I'm actually surprised that someone hasn't sold unaged whiskey distillate under some cool hip name like "White Dawg: Raw Whiskey".

My honest opinion is, this is exactly the crowd to whom they should be pushing their blended whiskey portfolio. Something like Kessler (which Beam already owns) is already 80% GNS; just back off the flavor and color a few notches and make a lighter blend. Chances are good that anything geared to the Vodka market is going to wind up as a mixer anyway; whether or not it's the whiskey equivalent of weak tea is more or less immaterial.

callmeox
10-12-2008, 22:55
I'm really surprised at all of this (borderline) snobbism here.

Beam knows that rye is taking off in a bunch of markets and in cocktail joints and they step in with a product aimed at this demo...why all of the gnashing of teeth here?

What makes more sense from Beam's perspective? Push the re-designed Beam Rye (Beam? That's hillbilly juice!) or take a shot at that demo with a new product?

ILLfarmboy
10-13-2008, 06:17
I'm really surprised at all of this (borderline) snobbism here.

Beam knows that rye is taking off in a bunch of markets and in cocktail joints and they step in with a product aimed at this demo...why all of the gnashing of teeth here?

What makes more sense from Beam's perspective? Push the re-designed Beam Rye (Beam? That's hillbilly juice!) or take a shot at that demo with a new product?

If their marketing focus groups tell them it’s a good move........it is a good move.......I'm a capitalist........it is their right to make such business decisions. But as a whiskey lover, I'm deeply disappointed. SB.com is all about the whiskey.........the whiskey.........the whiskey..... Not necessarily the bottom line......

callmeox
10-13-2008, 07:55
If you have never tasted the whiskey, how can you be disappointed? It it because of of the packaging? The price? I can't be the marketing because we have not heard a peep from Beam Global on the product beyond what's been in a couple of industry blogs.

It the juice is good, the shape of the bottle shouldn't matter. If Pappy 20 came in a turd shaped bottle, would it the product inside be any different?:shithappens:

ILLfarmboy
10-13-2008, 10:23
My disappointment, or perhaps I should say, lack of enthusiasm, stems from both my own feelings of what the juice will taste like, based on who the targeted demographic is and Chuck's learned comments. I disagree with Chuck allot (just read some of our posts in the politics section) but I believe he knows what he's talking about when it comes to American whiskey, both taste profiles and the business practices of the various distilleries.

No, price isn't a factor. A majority of the bottles in my collection are 40-50 dollars.

cowdery
10-13-2008, 22:32
Ox is right, especially in the sense that we shouldn't criticize Beam's target consumers for this project, since we respond to the same kinds of marketing signals to determine if a product is aimed at us. There is a certain packaging style that appeals to each group, there is a certain taste profile that appeals to each group, and a certain price profile that appeals to each group, but one isn't necessarily better than the other. I prefer the stuff that is aimed at me, but that's what I'm supposed to do.

Jake_Parrott
10-14-2008, 06:55
Tasted this next to Rittenhouse 80 last night. You can guess which one, y'know, actually tasted like whiskey.

Oy.

NorCalBoozer
10-14-2008, 10:53
If you have never tasted the whiskey, how can you be disappointed? It it because of of the packaging? The price? I can't be the marketing because we have not heard a peep from Beam Global on the product beyond what's been in a couple of industry blogs.

It the juice is good, the shape of the bottle shouldn't matter. If Pappy 20 came in a turd shaped bottle, would it the product inside be any different?:shithappens:


I think this is going to bomb. I just don't see Rye taking the rocket ride like Vodka and Tequila.

OscarV
10-14-2008, 14:05
I hope [ri]1 is a success.
Maybe it will kick off a new wave of whiskey cocktails and move people up to better ryes and then bourbons.

After all most of us here got our start with bourbon because of that "yuppie" waxed bottle from Loretto.

ThomasH
10-16-2008, 08:55
I read something interesting while surfing Bevmo's website today. In the description for (ri) 1 it says that it is aged a minimum of 4.5 years. I know that under US regulations because there is no age statement listed on the label, the whiskey is at least 4 years old. I wonder if this stuff is a mixture of ages or they just bottle it when they think it meets the taste profile for the brand!

Thomas

cowdery
10-17-2008, 15:51
I wonder if this stuff is a mixture of ages or they just bottle it when they think it meets the taste profile for the brand!


That describes most whiskeys. If there is no age statement, the youngest whiskey in the mix is at least four years old, but there may be older whiskey in there too.

SBOmarc
10-17-2008, 21:11
Liquorama in Upland Ca. has the juice, retailing at $45. For those close by.

At this time I am pondering.

smokinjoe
10-17-2008, 23:07
Troyce and I fired up a bottle of the Rye 1 tonight at Bourbon Tasting 49. Or, is that 53, no...46...56...Oh crap, I don't remember. :D Anyways, first impressions were: Decent nose. Light, but florally and pleasant, nonetheless. Very thin and underwhelming upon first taste. My first thoughts were, "Damn, disappointed by a new rye, again." But disappointment soon turned to great hope. The high point for this whiskey is at mid-palate, and is quite enjoyable. The rye, though not brawny, does show through here. A little nutmeg, also. Nice. But, that is only a tease, as the finish is short and uninspiring. I really expected a more robust finish after such a nice middle. If you were to chart this on a graph, the results would resemble a Bell Curve, but with more of a pointy spike on top, rather than a curve. Now, I must admit that I like a smash mouth rye, all the way through. So, I may be a little too critical of any rye that doesn't hit me in the nose, and make my eyes water. But...That's the way...uh-huh, uh-huh...I like it...uh-huh, uh-huh...(Whoa! KC&TSB alert!!!)
Maybe, Beam did this by design. Smooth (flavorless) up front. A nice taste in the middle (gotta have something to go with the mixer). Unobtrusive on the end. Maybe, it hits the "target market", as we've discussed in this thread?
A couple of asides: The bottle/package is much less impressive than the promotional pictures showed. The labels look cheap...very cheap. White background, with black print. And the orange on the side? The main label almost looks like a temporary sticker. Very plain, if you consider what Beams target was. I think a label printed directly on the bottle like Stagg, Baby Saz, etc. would have been better, IMO.
In the end, I would have a hard time spending another $49 on this bottle. I would rate it above the Wild Turkey RRR, but well below the Baby Saz. And, both of these are much cheaper. You can get two bottles of either of these, for the price of one bottle of Rye 1. BTW, we followed up our tasting of the Rye 1 with a hit of the Baby Saz. No contest. Baby Saz dominated in all areas.
As always, I appreciate new products and efforts, from the distilleries. This one didn't do it for me, but it's just my opinion. Please...please keep on trying ya'll.

OscarV
10-18-2008, 04:50
Joe, thanks for review.
You saved me some money and time.
I agree with what you said about the label, I have not seen it but it does sound like Beam should have "dressed" it up more for their target consumers.

ILLfarmboy
10-18-2008, 07:41
Chuck, is Beam just cherry picking barrels that come out milder or is this one of those instances where the proof off the still is chosen with the expression in mind?

I can see a disturbing trend in "trendy ryes" where the proof off the still and barreling proof are upped to appeal to this demographic. The downside would be that since that demographic is larger than real whiskey enthusiasts, the amount of aging stocks with comparatively lower distillation proofs/ barreling proofs, will drop from their current level.

BourbonJoe
10-18-2008, 08:20
Thanks Joe & Jimmie. You saved be a few bucks. Nice review.
Joe :usflag:

ThomasH
10-18-2008, 11:57
I saw this bottle in the store and it is definitely aimed at the Grey Goose crowd. Between the bottle and the other fancy accessories around the neck, it probably added at least 10.00 to the cost to fancy it up. From the sounds of the above reviews, a lot of what makes rye appealing has been evidently stripped from this offering. I won't say that I would never try it. Eventually some will show up somewhere on a sale rack and then I'll try it!

Thomas

cowdery
10-19-2008, 19:24
Chuck, is Beam just cherry picking barrels that come out milder or is this one of those instances where the proof off the still is chosen with the expression in mind?

I don't think they made this from scratch. If they had, I probably would have heard that. From talking to Fred about it, it's their standard rye recipe that goes into Beam rye and Old Overholt, just a little older, but that means the answer is (a), they're picking barrels that fit a profile they're looking for.

It sounds right for the target, as in mild, but sophisticated in that there are some pretty nice rye characteristics present, they're just not hit-you-over-the-head. Like I said, it's not for us, because I think I can safely say this is the hit-you-over-the-head crowd here.

I'm still looking forward to trying it, but the fact that they haven't sent me a sample is another suggestion that they're not appealing to my constituency.

whskylvr
10-19-2008, 21:53
As Cowdery mentioned on a previous post. Vodka Looking!!

When I first saw this bottle my initial thought was a "Blood Orange EFFEN VODKA". We have had this in the store for sale for 3 weeks and we haven't moved a bottle. Even trying to push it on the "hip" bars with no luck. It's hard to sell a product when you don't know what it tastes like. Being that I work for a distributor (we should have had a bottle to taste) ya think!!

Huge marketing campaign especially in the big cities. L.A. has it in 5 or 6 high end bars and the main focus is using it in mixed cocktails.

Looking forward to trying it.

Dramiel McHinson
10-21-2008, 19:11
As Cowdery mentioned on a previous post. Vodka Looking!!

When I first saw this bottle my initial thought was a "Blood Orange EFFEN VODKA". Looking forward to trying it.

EGADS! Uh..sorry...I had an unsolicited visual there for a moment.:bigeyes: I managed to self nominate for the position of village idiot in another post on Old Potrero rye. Rye is where my lack of knowledge and exposure renders me useless. I don't mind giving the new Beam a go either. If it doesn't go on the favorites list that just leaves room for another bottle of something else. Now, if I could just find some of those head bangin' whiskies in my area I'd be able to home school myself better.

Thanx for the great guidance!

fishnbowljoe
10-23-2008, 21:34
Spotted some of this yesterday when I was picking up something at my local store for a friend. $45 a bottle. Ugly bottling to me. I'm old fashioned. Give me a Weller Antique 107,
just for looks alone.:cool: Joe

PS I'm not a rye guy anyway.

MikeK
10-28-2008, 07:29
Got to try it for free last night at a tasting. (Atlas Whiskey-Fest in Boston) I am not a fan. I found it quite similar to the other Beam rye products, which is to say light, thin, and with very little flavor. It was also quite sharp on the palate. Baby-saz, WT rye, Rittenhouse, and even Fleichmann's are 100 times better.

Pricing was interesting, they had it listed as $22, with event pricing of $20.

MikeK
10-28-2008, 12:12
I checked with the store owner to verify the price and he said it was a mis-print and he is checking on the real price.

OMG!!! $45/bottle for this crap! Now if Beam can make $$ and expand the American whiskey segment, then that's great, but I would also fear that they turn off people from rye/bourbon that are being open minded enough to give it a shot.

Or maybe the target market IS people who buy pretty price tags and don't care what is inside. Still don't want to give rye a bad name though...

ILLfarmboy
10-30-2008, 15:21
..Huge marketing campaign especially in the big cities. L.A. has it in 5 or 6 high end bars and the main focus is using it in mixed cocktails.

I haven't spotted it around here. It dosn't suprize me that it's heavily marketed to, well, the people to whom its marketed. :rolleyes:




I checked with the store owner to verify the price and he said it was a mis-print and he is checking on the real price.

OMG!!! $45/bottle for this crap! Now if Beam can make $$ and expand the American whiskey segment, then that's great, but I would also fear that they turn off people from rye/bourbon that are being open minded enough to give it a shot.


I was thinking along the same lines. You don't buy Roquefort expecting it to taste like cheese whiz!

leebo
11-04-2008, 18:07
Saw this in two MA stores for $ 48 and $52. A lot of others I would buy before this one.

Slob
11-06-2008, 22:56
I saw this for the first time today on the shelf. The price was prohibitive for me, at least at the moment. But of greater concern to me is the brand image. It looks very sleek and sophisticated. I am neither sleek nor sophisticated and I do not want my Rye bottle looking at me like it's better than me.

Does this stuff even have a website?

Edit: It does have a website. Sort of. http://www.ri1whiskey.com/

ILLfarmboy
11-07-2008, 05:09
....Does this stuff even have a website?

Edit: It does have a website. Sort of. http://www.ri1whiskey.com/

An attempt to create buzz by saying almost nothing?

Inadvertently, it speaks volumes about the whiskey: All hype and no substance.

smokinjoe
11-07-2008, 07:46
A couple of thoughts on this. I can't begrudge Beam for their effort. Actually, I applaud it. They're trying to hit a market. That market isn't me, and it's probably not most who walk this site. But I think, the fact that they're trying new things, is a good thing.

I see from their website that Slob provided, that if you put in a birthday (necessary to enter the site) that puts your age under 21, it transfers you to a Nickalodeon cartoons alcahol awareness website. Weird.

Lastly, I see from the website that they plan a Ri2 and a Ri3. Let's hope they do better for OUR market on those. I dropped the 48 bucks on this one, and came away disapointed. They're going to have to promise me a big RI for them to get me to do it again on the next iterations. I don't care how purdy the bottle is.

SBOmarc
11-07-2008, 08:02
I tasted this recently and can't disagree with the comments on the taste, or lack thereof. It did save me the money to buy it.
The local liquor store has not sold one bottle. So much for a catchy bottle and front row prominent display.

Slob
11-07-2008, 08:37
An attempt to create buzz by saying almost nothing?

Inadvertently, it speaks volumes about the whiskey: All hype and no substance.

It works in IE, but not Firefox. But don't go installing IE just to see what's there.

http://press.ri1whiskey.com/pdf/press_release.pdf
http://press.ri1whiskey.com/pdf/tasting_notes.pdf
http://press.ri1whiskey.com/pdf/recipe.pdf
http://press.ri1whiskey.com/images/uploads/35b527876968cd213013f286b1498755.jpg

Attila
11-07-2008, 09:30
IF JB removes a certain type of barrel for this that would have otherwise went to old overholt, i imagine the flavor of old overholt will change.

ILLfarmboy
11-07-2008, 10:59
A couple of thoughts on this. I can't begrudge Beam for their effort. Actually, I applaud it. They're trying to hit a market. That market isn't me, and it's probably not most who walk this site. But I think, the fact that they're trying new things, is a good thing.

I see from their website that Slob provided, that if you put in a birthday (necessary to enter the site) that puts your age under 21, it transfers you to a Nickalodeon cartoons alcahol awareness website. Weird.

Lastly, I see from the website that they plan a Ri2 and a Ri3. Let's hope they do better for OUR market on those. I dropped the 48 bucks on this one, and came away disapointed. They're going to have to promise me a big RI for them to get me to do it again on the next iterations. I don't care how purdy the bottle is.


I'm in the process of redoing this computer. I wiped everything out and re-partitioned the hard drive and installed Windows XP.

All I got was a screen, white on one side and orange on the other with the RI logo on one side. No place to enter your birth date.

I've always wondered why sites have those. Reading about bourbon or other alcoholic beverages isn't drinking them.

shoshani
11-07-2008, 12:03
The press release mentions that they are going to be doing line extensions...

ri2 and ri3 are in the works.

I need a drink...anyone have some pre-prohibition Old Farm Rye? :) (That IS the actual brand of whiskey made by the Overholt family. Abe never saw Old Overholt.)

smokinjoe
11-07-2008, 14:23
I'm in the process of redoing this computer. I wiped everything out and re-partitioned the hard drive and installed Windows XP.

All I got was a screen, white on one side and orange on the other with the RI logo on one side. No place to enter your birth date.

I've always wondered why sites have those. Reading about bourbon or other alcoholic beverages isn't drinking them.

Maybe, something is amiss on your computer, then. I see you're getting the big RI1 logo on the white side. But, it appears your missing the text with the birthdate info, which is on the Orange side. I just tried it again, and it popped up for me.

cowdery
11-09-2008, 17:20
IF JB removes a certain type of barrel for this that would have otherwise went to old overholt, i imagine the flavor of old overholt will change.

Unlikely. I'm sure this was thoroughly planned in terms of supply of product as well as marketing. Rye is pretty small volume, but R1 is essentially zero volume while OH is a lot more than that.

cas
11-17-2008, 15:51
I did see it on the shelf in Ann Arbor this past weekend. I think it was 39.99. I bought Stagg instead.
Craig

dcb
11-18-2008, 10:11
good grief that bottle looks ridiculous, and i can't believe the price. wtf?? Rittenhouse BiB costs about $13.

JeffRenner
11-24-2008, 12:24
I did see it on the shelf in Ann Arbor this past weekend. I think it was 39.99.

The state minimum is actually worse - $44.97.

I'll pass, too.

Jeff

polyamnesia
11-24-2008, 20:35
haven't read through ALL the responses...so maybe this has already been posted or at least, surmised....

did Beam want this? overwhelming discussion?

i think what sells best is discriminating and considerate sipping....:rolleyes:

Skunk
11-25-2008, 16:28
I tasted this the other day, along with another bourbon fan/employee of the store I was at. After the taste we could only look at one another and shake our heads.

I remember the nose being very floral, and the taste being extremely laid back, to the point of non-existent. Almost as if it were selected for people who want a good smelling brown liquor with no heat/bite and minimal aftertaste/finish. One big long oxymoron IMHO. One thing I can say is that it was very smooth...

polyamnesia
11-25-2008, 17:56
smooth...........that's what tv/boobtube is....smooth...not harsh...not challenging....intravenous......the art of stealth reduced to craftiness. bad whiskey craftin'....a shame.

i just got my knob creek propaganda....i forgot i signed up. a shame it has come to this and not the taste. image is important. but as supplement, not totality...

i can only hope the beam spies are observing and reporting the marketing miscarriage

scratchline
11-26-2008, 16:02
Okay, men, have at me!

I like this rye! It isn't a big punch in your face, but I find the flavor balanced and assertive. It has a lot of what I call leather without getting too musty. I think it is rye-like rye and not bourbony in character. The nose is light and perfumy (tends to the floral side as someone noted earlier) and isn't overly inviting. But the taste has some spice and the finish, while short, invites another sip. It reminds me of some of that Old Overholt 86 from the Pennsylvania days (not as good, obviously), but a gentle rye. My girlfriend says, "This is tasty and I would have it again. It's better than some of the bourbons you have me try, and it's very good in a Manhattan." Also reminds me, as I sip it in a Manhattan, of the Wild Turkey 90 prf rye, which I have only ever had in a cocktail and which I found quite assertive.

Clearly this product isn't intended for hardcore whiskey fans or bargain shoppers. It's priced high for what it is. I probably won't buy a bottle for myself. But I would buy it as a gift for others who are less experienced drinkers and who I want to introduce to the rye experience. I'm happy to have a bottle on my overcrowded shelf. And I'm glad I got to try it. I think a lot of young Madmen viewers will give it a try while in trendy bars and will come to prefer it over Canadian.

I received it as a birthday gift along with a bottle of Old Forester Repeal Bourbon which I will be sampling at precisely 5:32 on December 5th. Happy Birthday to me!

-Mike

BTW, I've never been a fan of the yellow label Beam Rye, but it has many distinguished advocates like Chuck Cowdery. Given my opinion of this one, I intend to go back and give the cheaper one another try.

ILLfarmboy
11-26-2008, 16:03
...i can only hope the beam spies are observing and reporting the marketing miscarriage


On this I am in agreement. That doesn't happen very often.:cool:

Lost Pollito
11-26-2008, 16:48
I'm noticing that a few new people are looking for it...Vodka fans. I won't be buying it, but from what I saw last month at our whiskey tasting, Beam is hitting the target audience square in the face.

polyamnesia
11-26-2008, 18:04
On this I am in agreement. That doesn't happen very often.:cool:


i know, i know...my dad often says (or even more
often FEELS) the same!:grin:

gr8erdane
11-30-2008, 11:25
My neighborhood liquor store is fairly new and is finally starting to fill up the shelves with new products. I saw this there and somehow I hadn't read this thread until now, maybe because I'm not a big rye drinker. They didn't have a price on the bottles anywhere so I passed. But what really ticked me off was that the shelf facing for this was full and their last new product line, the Four Roses had ONE BOTTLE PER FACING. Also, when I looked over this new product it said that it was Kentucky Rye Whiskey bottled in either Indiana or Illinois. I had no idea it was a Beam product. It's not like I was going to buy it in my current economic situation but I wasa leary until I read more about it. Thanks to all the comments on this thread I'll have to force myself to wait a bit.

scratchline
12-01-2008, 17:49
This whiskey mixes brilliantly. I've had it now in a couple of versions of the Ward 8, and its flavor holds up big time against the citrus and sugar. Also had it the other night in a drink of my own devising, this one with apple and pineapple, and, again, the flavor of the whiskey stayed forward. The only problem with it is the price point. At ten or fifteen dollars cheaper it would be great. I really need to pick up a bottle of the yellow label Beam rye and see how it works in cocktails. I think the added proof in this one really helps. I just compared an old Pennsylvania distilled Old Overholt at 86 proof, and it doesn't come close to the ri(1) in terms of assertiveness in the mix. Interestingly, I prefer the OO straight.

-Mike

ILLfarmboy
12-01-2008, 22:07
I came across Rye One today at a Hy-Vee. $43.99, ouch! Funny thing is, it was sitting two bottles over from my favorite Beam whiskey; Booker's at $49.99. I walked out with a bottle of Weller Antique and a Buffalo Trace, but the juxtaposition of Rye One at 90 proof and barrel proof Booker' at 124 point (whatever it was) for a few dollars more struck me funny.

Earlier, up-thread, I said I would probably try Rye One, after reading more about it, I doubt it, unless I try a pour of it in a fancy bar or someone gives me a bottle for Christmas.

cowdery
12-20-2008, 20:10
I've finally had a chance to give (rī)&#185; a thorough tasting and have posted a review of it on my blog. The headline may give you a clue as to where I come out:

"Beam's New Rye Is Not As Superficial As You Think." (http://chuckcowdery.blogspot.com/2008/12/beams-new-rye-is-not-as-superficial-as.html)

chilidawg7
12-20-2008, 20:30
Chuck:

Thanks for sharing your review. I passed up a bottle at a local store last week, as the $49.99 seemed a bit steep, but may give it a shot next time I get the chance.

Also, kudos for being the first person I've seen to get the correct characters when mentioning the product: (rī)&#185;.

:)

cowdery
12-20-2008, 21:13
Thanks. Not every character set can support it, but both SB and Blogger can. (Examiner (http://www.examiner.com/x-475-Chicago-Spirits-Examiner), for example, cannot.)

polyamnesia
12-23-2008, 15:01
Chuck:

Thanks for sharing your review. I passed up a bottle at a local store last week, as the $49.99 seemed a bit steep, but may give it a shot next time I get the chance.

Also, kudos for being the first person I've seen to get the correct characters when mentioning the product: (rī)¹.

:)

finally saw a bottle myself in DE...same price...at that price, i can't imagine it even comes close to Handy Saz...

funknik
12-23-2008, 15:30
finally saw a bottle myself in DE...same price...at that price, i can't imagine it even comes close to Handy Saz...
Saw this one at Julio's for the same price -- didn't want to shell out for it, tho.:skep:

jinenjo
12-24-2008, 13:13
Nice review Chuck. We tried it at Roger's the other night, and I have to say I was pleasantly surprised. It was quite good--price not withstanding.

However, we tasted it next to the Beam yellow Rye and I found them both good, but not greatly different from one another. In fact, I speculated that if the yellow label were to be bottled at the (ri)1 proof, they'd be even less dissimilar.

The end result is that I won't get a bottle, but I won't write off further bottlings from Beam. (I will grab a bottle of Beam yellow Rye soon, though!)

Rughi
12-24-2008, 14:29
We tried it at Roger's the other night, and I have to say I was pleasantly surprised. It was quite good--price not withstanding.

However, we tasted it next to the Beam yellow Rye and I found them both good, but not greatly different from one another. In fact, I speculated that if the yellow label were to be bottled at the (ri)1 proof, they'd be even less dissimilar.

And the further funny thing was that we also tasted Beam Bourbons from the 70s, 80s, 90s, and this year's Distiller's "Masterpiece" (!?!?) and found the noses of current Beam products much closer to each other than the new bourbon was to any of the older bourbons. The signature Beam grassy yeast aroma - it comes with any Beam you buy (except Grand Dad).

Roger

Old Lamplighter
12-28-2008, 14:33
Chuck:

I passed up a bottle at a local store last week, as the $49.99 seemed a bit steep, but may give it a shot next time I get the chance. :)

I have done same on a couple of occasions. If it were a bit higher proof and had an age statement, I would be more inclined. Especially, as another here pointed out, with Booker's being just a few $$ higher.......much more bang for the old buck! I am getting rather picky in my older years in terms of age statements.....although I know they are soon to become dinosaurs of the past.

Rob K
12-29-2008, 19:45
They may have a problem with placement. I saw this in a liquor store in Carmel, IN last week, sitting there among all the "old-timey" bottles of bourbon and rye, right where the "exotic" vodka drinkers aren't going to find it, and where the dedicated bourbon and rye drinkers are going to find it and be unimpressed.

cowdery
12-30-2008, 22:07
Yes, but if a vodka drinker thinks, for whatever reason, "I'd like to try a whiskey," their eye will go right to it.

fussychicken
01-07-2009, 21:36
I think many of you know how much the cocktail hounds love Rye, and it appears that (ri)1 has especially touched the nerves of one blogger to new found creative heights:

http://drinkdogma.com/jim-beam-new-ri-rye-review/

While I'm sure many of us wouldn't agree with the Bourbon assessment, I found it to be a brilliant post! Another interesting thing of note is that a Beam representative made a post in the comments section, which I've NEVER seen them do here...

kickert
01-10-2009, 14:58
I had this today and was pleasently surprised. It was sweet up front with a spicy (but short) finish. It was a good mix of flavors and the proof was just right for drinking neat. I still like Rittenhouse better, but this is still something I would love to drink regularly (unforunately for that price there is lots out there that is better).

anvil_houston
01-11-2009, 15:00
Anybody know anything else about the upcoming (ri)2 and (ri)3 releases?

OscarV
01-11-2009, 15:04
The only thing I know about [ri]2 & [ri]3 is that Cowdery said that Beam "suggested" that there will some in the future.

cowdery
01-11-2009, 19:56
I asked a Beam PR person if that was intended as a joke or if they really are planning subsequent expressions and she said she was pretty certain it was sincere. That's all I know.

JeffRenner
01-12-2009, 17:33
I think many of you know how much the cocktail hounds love Rye, and it appears that (ri)1 has especially touched the nerves of one blogger to new found creative heights:

http://drinkdogma.com/jim-beam-new-ri-rye-review/

While I'm sure many of us wouldn't agree with the Bourbon assessment, I found it to be a brilliant post!

I agree! I wasn't familiar with this blogger, but he will be on my list of regulars. As many of the commentors on his post wrote, he is perceptive, and a fine writer as well.

Thanks.