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Josh
02-16-2009, 10:40
Anybody else feel uncomfortable with this? I like hotties in bikinis as much as the next straight guy, but something about this makes me feel uncomfortable.

http://www.maxim.com/contests/evanwilliams/ (http://www.maxim.com/contests/evanwilliams/)

Maybe part of it is that I can't exactly figure out what the contest has to do with the whiskey. Sexiness sells, of course, but what is this woman going to do? Pour drinks at the Sampler? Run the cash register at the Bourbon Heritage Center? Become the HH spokesmodel? Whack bungs?

If HH was in need of a female spokesperson, then Bettye Jo would have been the natural choice. :grin:

callmeox
02-16-2009, 11:30
What is she going to do?

She is going to help sell EW bourbon to the Maxim/FHM crowd, that's what.

What did you expect to see in Maxim? Julie Andrews from The Sound of Music?

(I'll let someone else toss in a witty response to the "whack bungs" soft toss)

Josh
02-16-2009, 11:34
What is she going to do?

She is going to help sell EW bourbon to the Maxim/FHM crowd, that's what.

What did you expect to see in Maxim? Julie Andrews from The Sound of Music?

(I'll let someone else toss in a witty response to the "whack bungs" soft toss)

I actually would like to see Julie Andrews in there. In her day she was quite a babe. Not too bad now either.:grin:

callmeox
02-16-2009, 11:48
Alrighty then. You can stick with the before aging side of this advertisement.

http://www.whiskyfun.com/MaterialForLog6/Evan-Williams-6.jpg

Josh
02-16-2009, 11:51
Alrighty then. You can stick with the before aging side of this advertisement.



Does HH add silicone to their whiskey too?

callmeox
02-16-2009, 11:57
Silicone? Nah. That's just the amazing work of a Wonderbra!

Josh
02-16-2009, 12:15
Been a long time since I've seen one of those! But maybe that's just the company I keep.

OscarV
02-16-2009, 14:16
Been a long time since I've seen one of those! But maybe that's just the company I keep.

What haven't you seen in a long time?
Corporate contests, Men's magazines, Julie Andrews, Evan Willams ads, silicone, or wonderbras?

Um, nevermind.:grin:

Josh
02-16-2009, 14:37
What haven't you seen in a long time?
Corporate contests, Men's magazines, Julie Andrews, Evan Willams ads, silicone, or wonderbras?

Um, nevermind.:grin:

:lol: All of the above. I was going to make a pun about the abundence of nature but I better quit while I'm ahead.:falling:

ILLfarmboy
02-16-2009, 15:26
The "Maxim/FHM crowd" must be pretty low brow. At least the 'before and after aging' advertisement conveyed a message that said something about the product.

cowdery
02-16-2009, 17:54
The Maxim contest is derived from the advertising series, like the one Scott posted. They originally used a variety of metaphors. I remember one that showed a new born colt next to a thoroughbred race horse. My assumption further is that they got a bump in response when they switched to hot babes (duh) and never looked back. I further assume that the winner will play some role in an upcoming advertising campaign based on a similar theme.

The "ick" factor in the campaign is the "before" picture. They need late bloomers because you're not supposed to show a person younger than legal drinking age in a beverage alcohol advertisement. Awkward!

Squash
02-16-2009, 18:00
The model they picked is the last one I would have picked.

Hondo
02-16-2009, 18:18
but what is this woman going to do? Whack bungs?



Whew... We can only hope! :cool:

ThomasH
02-16-2009, 19:35
Somehow, I think that somehow these advertisements dwell on the concept of "lucky". I'll let someone else fill in the blanks. I wonder if thse ads have been disected by those that like to call attention to subliminal advertising!

Thomas

callmeox
02-16-2009, 20:00
Whew... We can only hope! :cool:

See? The crowd here never disappoints. :lol:

callmeox
02-16-2009, 20:02
The "Maxim/FHM crowd" must be pretty low brow. At least the 'before and after aging' advertisement conveyed a message that said something about the product.

Not low brow, just the college through late 20s American male. That's all.

If you can't relate, you were not their target anyhow.

ILLfarmboy
02-16-2009, 20:34
Not low brow, just the college through late 20s American male. That's all.

If you can't relate, you were not their target anyhow.

Sometimes I forget how much I've changed in the last 15-20 years.

Still, I'd like to think such marketing wouldn't have worked on me back then. In my early 20's I was drinking mostly Jack and Coke and WT 101 neat or as a bourbon and branch. At that age Wild Turkey appealed to me for two reasons; Its good bourbon and it was what all the old timers who were genuine bad asses drank. When I say old timers I realy mean middle aged guys who were still going out and drinking most every weekend.

The Boozer
02-16-2009, 21:23
Somehow, I think that somehow these advertisements dwell on the concept of "lucky". I'll let someone else fill in the blanks. I wonder if thse ads have been disected by those that like to call attention to subliminal advertising!

Thomas

I thought the message was you go into the bar and most of the girls look like the one on the left. Then after a number of EW drinks, all the women start to look like the babe on the right. I thought that's why we drink at the bar.:grin:
TJ

ThomasH
02-16-2009, 21:57
That is valid thinking TJ. I was thinking it meant if you drink EW and your feeling lucky, you might see a girl like the one on the right and then get lucky. Back in my younger days in the club scene, I remember guys thinking and acting like that. The only difference then was that nobody really knew much of EW but rather drank Beam Black in the 90 proof/101 month designation!

Thomas

smokinjoe
02-17-2009, 05:53
I went out last night and bought a bottle of EW Black. It now sits next to my bottle of JB White. I have no earthly idea why these bottles now sit on my bar...:)
I've also been a life-long Coca Cola guy. But, inexplicably, I went through a Pepsi period back in the mid-90's :o
http://www.fanpop.com/spots/legendary-ads/videos/7684

p_elliott
02-17-2009, 07:33
The "Maxim/FHM crowd" must be pretty low brow. At least the 'before and after aging' advertisement conveyed a message that said something about the product.

You'd have a point if EW black said how old their bourbon was, it's just says extra aged.

lohssanami
02-17-2009, 08:24
Alrighty then. You can stick with the before aging side of this advertisement.

http://www.whiskyfun.com/MaterialForLog6/Evan-Williams-6.jpg

I thought this meant how society has aged over the years. Both of the ladies would be college age (early 20's), but one is maybe from the 50's or 60's, and the other one is now. I can see the ambiguous nature of the aging statement though, and maybe this is purposely done. Of course, this ad being pointed at the market of 20-something's now, who would they choose today?

Also, someone mentioned the girl on the left being underage. I remember seeing my mother's nursing school yearbook from the early 60's, and many of them looked just like the one with glasses.

p_elliott
02-17-2009, 08:46
Alrighty then. You can stick with the before aging side of this advertisement.

http://www.whiskyfun.com/MaterialForLog6/Evan-Williams-6.jpg

The girl in in left side of the picture will F%%k your brains out and thank you for it. While the the girl in the right side of the picture will due nothing but complain while you do it.

Josh
02-17-2009, 08:48
The girl in in left side of the picture will F%%k your brains out and thank you for it. While the the girl in the right side of the picture will due nothing but complain while you do it.

Is this the voice of experience talking? :slappin:

ILLfarmboy
02-17-2009, 09:59
I thought this meant how society has aged over the years. Both of the ladies would be college age (early 20's), but one is maybe from the 50's or 60's, and the other one is now. I can see the ambiguous nature of the aging statement though, and maybe this is purposely done. Of course, this ad being pointed at the market of 20-something's now, who would they choose today?

Also, someone mentioned the girl on the left being underage. I remember seeing my mother's nursing school yearbook from the early 60's, and many of them looked just like the one with glasses.

Really?

I didn't take it that way. It seems obvious to me its the same chick. If the "before" was taken circa '65 and the "after" was taken today or whenever the ad appeared say, '95 she was not only a late bloomer but has held up well over the years. In fact, she must be a vampire or something.

But I do see what you mean about the glasses.

ILLfarmboy
02-17-2009, 11:39
You'd have a point if EW black said how old their bourbon was, it's just says extra aged.


When the "before" and "after" ad appeared featuring the supposed late bloomer EW Black carried an age statement of seven years. Look closely at the ad, bottom, just left of center.

Hondo
02-17-2009, 18:51
See? The crowd here never disappoints. :lol:


That was for you Scott... I couldnt resist! :cool:

p_elliott
02-18-2009, 06:40
When the "before" and "after" ad appeared featuring the supposed late bloomer EW Black carried an age statement of seven years. Look closely at the ad, bottom, just left of center.

Brad

The bottle doesn't have an age statement on it any longer.

Paul

ILLfarmboy
02-18-2009, 07:27
Brad

The bottle doesn't have an age statement on it any longer.

Paul

I know. The seven year age statement was dropped about two years ago.

My point was that the older advertisement featuring the "before" and "after" pictures (when EW contained carried the age statement) used the model to convey something about the product. The newer ads just feature some T & A and convey nothing about the product. Its just a sexy model.

Then again, its harder for those who design the ads to make a point about "getting better with age", using a model since Evan Williams has dropped the age statement. It doesn't resonate as well. As you said, now the label just says "aged to perfection".

So, with the new ads they dropped the "before" picture and just went with the sexy model instead of coming up with a new idea or slogan. That's why I said it struck me as low brow. I reckon the new ad still works. Especially given its target demographic in Maxim.

Did the older "before" and "after" ads continue to run after EW droped the age statement? If they did, I wasn't aware of that. Perhaps thats where there is some confusion. Additionally, at first, I took it that that you didn't see the age statement in the older advertisement posted by Scott. It shows a seven year statement on both the ad copy and the bottle that's pictured carries the 7 year age statement on its label.

What am I missing?

Stu
02-18-2009, 09:32
Have you seen the Nutrisystem commercials? Those before and after pictures not only show that aging can improve, it also shows the affect that the "angels share" has on the whiskey.

Buffalo Bill
02-24-2009, 08:37
The girl in in left side of the picture will F%%k your brains out and thank you for it. While the the girl in the right side of the picture will due nothing but complain while you do it.

Yo!!! here come the SB.Com Police... (gee, those cat-eye glasses really make her into a stunner, and I don't mean Reidell!)

BB

p_elliott
02-24-2009, 08:52
It's the same chick at the same age in different outfits

Buffalo Bill
02-24-2009, 09:32
It's the same chick at the same age in different outfits

I know... (hysterical) BB