Josh
04-01-2009, 11:57
I was slacking off at work today and found this press release in the press room (http://www.heaven-hill.com/pressroom.shtml) section of the Heaven Hill website. I'm surprised that nobody else has posted anything yet:
April 1, 2009
HEAVEN HILL PARTNERS WITH PAUL MCCARTNEY AND OLIVIA HARRISON
An legendary whiskey-maker teams up with legendary muscicans to craft a new bourbon for Bangladesh
BARDSTOWN, KY—Heaven Hill is proud to partner with music legend Paul McCartney and Olivia Harrison, window of music legend and fellow Beatle George Harrison, in releasing a brand new Kentucky Straight Bourbon Whiskey, Old Rocky Raccoon. The whiskey will be Heaven Hill’s first certified vegan whiskey, will be at 87.976 proof and is based on an old family recipe for “raccoon free bourbon” (the first Bourbon of its kind to be sold nationally) passed down to Master Distiller Craig Beam. 10% of the proceeds of the sale of every bottle will be going to Material World Charitable Foundation, the charity founded by the late George Harrison and another 10% will go toward PETA’s “Garbage Can Kittens” anti-raccoon and opossum meat campaign, which Sir Paul McCartney is serving as spokesperson.
“It was reported recently by a major American newspaper that raccoon is making a ‘comeback’ as a food. My friends in America need to know that these are beautiful, intelligent animals,” Sir Paul stated in a Louisville press conference, “and that the raccoon and opossum meat industry is one of the cruelest and most brutal of all meat-producing industries. We know that the average bourbon-drinker feels the same way about this situation as I do. We must save these amazing animals before they go extinct in our lifetime.”
“After the Old Whiskey River became an overnight success, completely revitalizing Willie Nelson’s career, becoming the darling of whiskey lovers worldwide, and raising hundreds of dollars for Willie’s charity Legalize NOW!, we have been looking for more opportunities to work with great musicians,” said Heaven Hill president Max Shapira. “Old Rocky Raccoon is that opportunity. We have a couple more in the works, but I’m not at liberty to disclose the names of the musicians yet. I can give you a hint, though. Our next release will be great neat, but especially over ice, ice, baby!”
At the same press conference Olivia Harrison talked about the work of her husband’s charity in Bangladesh. “I’m not really sure what’s wrong with Bangladesh right now. But, I mean, that part of the world’s a real craphole, right? I mean, I saw Slumdog on pay-per-view last night and those kids had it really rough. So, like, it’s gotta suck in Bangladesh, like, ten times worse.”
April 1, 2009
HEAVEN HILL PARTNERS WITH PAUL MCCARTNEY AND OLIVIA HARRISON
An legendary whiskey-maker teams up with legendary muscicans to craft a new bourbon for Bangladesh
BARDSTOWN, KY—Heaven Hill is proud to partner with music legend Paul McCartney and Olivia Harrison, window of music legend and fellow Beatle George Harrison, in releasing a brand new Kentucky Straight Bourbon Whiskey, Old Rocky Raccoon. The whiskey will be Heaven Hill’s first certified vegan whiskey, will be at 87.976 proof and is based on an old family recipe for “raccoon free bourbon” (the first Bourbon of its kind to be sold nationally) passed down to Master Distiller Craig Beam. 10% of the proceeds of the sale of every bottle will be going to Material World Charitable Foundation, the charity founded by the late George Harrison and another 10% will go toward PETA’s “Garbage Can Kittens” anti-raccoon and opossum meat campaign, which Sir Paul McCartney is serving as spokesperson.
“It was reported recently by a major American newspaper that raccoon is making a ‘comeback’ as a food. My friends in America need to know that these are beautiful, intelligent animals,” Sir Paul stated in a Louisville press conference, “and that the raccoon and opossum meat industry is one of the cruelest and most brutal of all meat-producing industries. We know that the average bourbon-drinker feels the same way about this situation as I do. We must save these amazing animals before they go extinct in our lifetime.”
“After the Old Whiskey River became an overnight success, completely revitalizing Willie Nelson’s career, becoming the darling of whiskey lovers worldwide, and raising hundreds of dollars for Willie’s charity Legalize NOW!, we have been looking for more opportunities to work with great musicians,” said Heaven Hill president Max Shapira. “Old Rocky Raccoon is that opportunity. We have a couple more in the works, but I’m not at liberty to disclose the names of the musicians yet. I can give you a hint, though. Our next release will be great neat, but especially over ice, ice, baby!”
At the same press conference Olivia Harrison talked about the work of her husband’s charity in Bangladesh. “I’m not really sure what’s wrong with Bangladesh right now. But, I mean, that part of the world’s a real craphole, right? I mean, I saw Slumdog on pay-per-view last night and those kids had it really rough. So, like, it’s gotta suck in Bangladesh, like, ten times worse.”