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View Full Version : Wild Turkey to be sold to Italy's Gruppo Campari



wadewood
04-07-2009, 20:06
http://online.wsj.com/article/SB123914139817298585.html?mod=googlenews_wsj

We could have used some bailout money and made WT owned by the people!

kickert
04-08-2009, 06:18
Looks like SKYY Vodka is their most recognizable brand at this point.

BourbonJoe
04-08-2009, 07:07
First the French, now the Italians. Another piece of Americana gone to Hell.
Joe :usflag:

cubacroc
04-08-2009, 07:25
Ticker symbol CPR
The stock moved up yesterday and today.

mozilla
04-08-2009, 07:48
another ticker symbol is DVDCY and DVDCF

B3Nut
04-08-2009, 08:15
As long as they keep making the bourbon the same way and let Jimmy Russell do his thing, I don't see what difference it makes...they're just changing who counts the beans. As long as they keep making it like they've been doing, it should be all good. I'd prefer it be wholly-American owned, but like the noted philosopher Mick Jagger once said....you can't always get what you want. :)

The only WT product I've had so far is the WT101...it's become a go-to when I'm at a bar. Just a great sippin' hooch...going to get a bottle for my meager little stash. :)

TP

sku
04-08-2009, 10:04
Looks like SKYY Vodka is their most recognizable brand at this point.

They make Skyy, Glen Grant and Sammy Hagar's Cabo Wabo Tequila, as well as the namesake Campari.

Hmm, Wild Turkey negronis anyone?

Jono
04-08-2009, 10:37
Maybe now they will have a decent visitor center....it could use some expansion and increased tour availability.

callmeox
04-08-2009, 10:38
I just hope that the profitability expectations at Campari allow for the planned and held expansion to go forward.

kickert
04-08-2009, 10:54
Maybe now they will have a decent visitor center....it could use some expansion and increased tour availability.

And a post-tour tasting!!! everyone else does one!!

mgilbertva
04-08-2009, 11:50
Maybe now they will have a decent visitor center....it could use some expansion and increased tour availability.

Their visitor's center really is rather old and tired. Similarly the distillery itself could use a face-lift. But of course the real test is a) do they maintain the current level of quality, and b) will they continue with or even increase the number of enthusiast releases?

OscarV
04-08-2009, 13:38
After they announced an expansion last year they put it on hold.
Hopefully the new owners will get it going again and maybe in a few years (probably a few to many years) they can get back to releasing properly aged bourbon.

jburlowski
04-08-2009, 15:35
Looks like SKYY Vodka is their most recognizable brand at this point.

And apparently, Jessica Alba.

OscarV
04-08-2009, 15:43
And apparently, Jessica Alba.

??????

..........

jburlowski
04-08-2009, 15:49
Oscar:
See their web site.

cowdery
04-08-2009, 18:51
Since the Wall Street Journal story is subscribers-only, here (http://chuckcowdery.blogspot.com/2009/04/campari-buys-wild-turkey-for-575-mm.html) is a link to my blog post about it. The Gruppo Campari press release announcing the acquisition is here (http://www.camparigroup.com/en/press_media/press_releases/press_release159210.jsp).

The implication seems to be that Pernod didn't know what it had and Campari will be a much better owner. That, of course, is Campari's take.

TNbourbon
04-08-2009, 22:11
...The implication seems to be that Pernod didn't know what it had and Campari will be a much better owner. That, of course, is Campari's take.
My take is largely based on the recollections of my late father, a WWII GI who visited Europe during the early-'40s "unpleasantness" -- he reported that the Italian prisoners-of-war were often helpful and reliable (despite being defeated enemies), but it often didn't pay to trust our French 'allies'.
Compari or Pernod? Pretty easy for me, on that one!

independant
04-09-2009, 00:20
And a post-tour tasting!!! everyone else does one!!

Yeah I was disappointed when I was told that because of insurance reasons that they did not give tastings. This was right before she opened up the valve and let me cup my hands and take as much white dog as they would hold. Go figure. Lol
Even though there was no tasting at the end of the tour when I was there they did have a number of foods made using wild turkey. All very good and I got a copy of the recipes. All in all I was very happy with the tour at WT the place could use a face lift though, kind of old.
Here's hoping that WT ends up with good owners.
Cheers

HighTower
04-09-2009, 06:11
Good to see they realize they have a good market in Australia. We might see Jimmy more than once every 4 years!!:bowdown:

Scott

craigthom
04-09-2009, 06:56
I hope they don't modernize the distillery. I like that just fine. A new visitor center would be great.

Where will they bottle the stuff? I assume for now they'll keep doing it in Fort Smith, but will that change?

It looks as if Skyy is bottled by Frank-Lin Distillers in San Jose (where I think Wathens is also bottled), so it doesn't appear that Campari owns a bottling facility in the US. Maybe they'll truck Wild Turkey to California to be bottled.

p_elliott
04-09-2009, 07:25
The only WT product I've had so far is the WT101...it's become a go-to when I'm at a bar. Just a great sippin' hooch...going to get a bottle for my meager little stash. :)

TP

Then you should really try the WT 101 Rye as Spun Cookie would say "crazy good"

cowdery
04-09-2009, 10:29
I hope they don't modernize the distillery. I like that just fine. A new visitor center would be great.

Where will they bottle the stuff? I assume for now they'll keep doing it in Fort Smith, but will that change?

It looks as if Skyy is bottled by Frank-Lin Distillers in San Jose (where I think Wathens is also bottled), so it doesn't appear that Campari owns a bottling facility in the US. Maybe they'll truck Wild Turkey to California to be bottled.

Skyy is bottled wherever there is a bottling line with some available capacity at the right price. One day not long ago, I watched it being bottled at Brown-Forman. Bottling is like that. It's only been a couple of years since they moved the bottling out of Lawrenceburg, so they could move it back.

Even though bottling is highly automated, it also takes a lot of people. At a place like Heaven Hill, for example, probably 2/3 of the company's workforce is involved in bottling in some capacity, maybe more.

B3Nut
04-09-2009, 12:21
Then you should really try the WT 101 Rye as Spun Cookie would say "crazy good"

I'll have to keep my eye out for that at the bars. Hmm...excuses to drive to Chicago and hit Delilah's....hmmmm.... :D I do like to try whiskies at bars before deciding to buy a bottle...I can only spend so much on hooch, so it has to be something I really like. WT101, WR, and ETL are on the list so far...tried ETL at Delilah's during ReptileFest last Saturday. MMMmmmm that was good! (My first time to Delilah's too...I really dig that joint!)

TP

kickert
04-23-2009, 09:23
Hey folks, I got some new information for you concerning the post-sale expansion at WT.

I was talking to a guy the other day at Vendome and he said they are on contract to build the stills for the new addition. I asked him if that meant they were going ahead with the expansion after the sale to Campari, and he said that the expansion was considered to be part of the purchase.

I thought you all would want to know.

funknik
04-23-2009, 09:31
Hey folks, I got some new information for you concerning the post-sale expansion at WT. The expansion was considered to be part of the purchase.

I thought you all would want to know.
Thanks, Ben . . . that is very good news . . . we need us some WT juice at a decent age and proof.

p_elliott
04-23-2009, 09:51
Good news maybe this sale will be a good thing after all.

cowdery
04-23-2009, 15:11
Is the sale a good thing?

The current-soon-to-be-previous owner, Pernod-Ricard, is the world's second-largest drinks company, after Diageo. It has publicized a list of brands it considers its core. Wild Turkey was not on that list.

Campari, although a much smaller company, wants to use Wild Turkey as a vehicle for its overall growth, internationally as well as in the United States, where Campari is not now a big player. Although they haven't put out a list like Pernod has, it seems likely that Wild Turkey will be high on Campari's list of priorities.

So, it seems likely that Wild Turkey will get more attention from senior management at its new home than it did at its old one. Whether or not that proves to be a good thing remains to be seen.

VERITAS
04-23-2009, 17:37
Knowing a number of Skyy employees, I know that they have been looking for at least a year now to add a bourbon to their portfolio. In fact one person I spoke with mentioned it was one of the companies top priorities. Now that its accomplished, I believe they will do good things with it.

OscarV
04-23-2009, 19:48
All my fingers are crossed.

SBOmarc
04-24-2009, 00:11
I like Turkey. I am a big fan.

If the new owners treat it right, I will become a much bigger fan.

Hoping.