PDA

View Full Version : Sazerac acquires Old Taylor.



cowdery
06-23-2009, 11:46
And in return, Beam gets Effen Vodka.

I've always felt that Beam should either do something with Old Taylor, Old Crow and Old Grand-Dad--the venerable bourbons it acquired when it bought National Distillers in 1987--or sell them. Now they have, at least one of them.

E. H. Taylor had a fraught relationship with the distillery now known as Buffalo Trace, Old Taylor's new home. BT has been making some interesting moves, with the acquisition of the Constellation/Barton portfolio (which is how it got Effen) and the Tom Moore Distillery, but they haven't said much about what they intend to do with them. I know they looked at buying the Old Taylor Distillery at one point but ultimately passed.

I'm interested to see what happens next.

By the way, the announcement came in what was primarily a press release, from Beam, about Beam acquiring Effen which--and this is hilarious--they claim is named after the Dutch word for 'smooth.' Yeah, right!

MikeK
06-23-2009, 11:53
Did Sazerac buy just the name/label, or the actual distillery property as well? I didn't think Beam owned the distillery, I thought it was owned by someone else.

Josh
06-23-2009, 11:56
And in return, Beam gets Effen Vodka.

I've always felt that Beam should either do something with Old Taylor, Old Crow and Old Grand-Dad--the venerable bourbons it acquired when it bought National Distillers in 1987--or sell them. Now they have, at least one of them.

E. H. Taylor had a fraught relationship with the distillery now known as Buffalo Trace, Old Taylor's new home. BT has been making some interesting moves, with the acquisition of the Constellation/Barton portfolio (which is how it got Effen) and the Tom Moore Distillery, but they haven't said much about what they intend to do with them. I know they looked at buying the Old Taylor Distillery at one point but ultimately passed.

I'm interested to see what happens next.

By the way, the announcement came in what was primarily a press release, from Beam, about Beam acquiring Effen which--and this is hilarious--they claim is named after the Dutch word for 'smooth.' Yeah, right!

sounds like Effen baloney to me...

Anyway, let's home BT does something with the brand too. Maybe Old Crow is too far gone, but it seems there's hope for OT.

As for OGD, Beam has done something with it by doing nothing with it. They kept the mashbill, the yeast, kept it 86 proof, kept the BiB and made an overpriced 80 proofer with it. I'm sure some will want to lynch me, but I have a late ND OGD in the cabinet and I think I actually like the current version more.

It will be interesting to see what Saz does with OT and the old Barton stable going forward. Thanks for keeping us informed, Chuck.

ThomasH
06-23-2009, 12:07
The first thing they should do with OT is reintroduce the 100 proof version, even if it isn't a BIB. Too bad they didn't get the distillery property or they could rehab it too, even if it never functioned as a distillery again!

Thomas

smokinjoe
06-23-2009, 12:21
Ho hum. Until, I hear more, I am of the belief that this is simply a label sale. If they don't get, and use, the original ND recipe (does it still exist?), it's nothing to get excited about, IMO. They may make the product better then what Beam is putting in OT, by putting a superior BT juice in the bottle. (Say, AAA 10 yr.) But, that's just relabeling. Not, a resurrection of the venerable brand it once was.
BTW, whatever happened to the Cream of Kentucky, that BT was supposed to bring back?
I also hope that Beam doesn't unload OGD. Like Josh, I think they've done very good work with it, and I like it just the way they make it.

OscarV
06-23-2009, 12:41
Good points all across Joe.
I definatly would like to know if BT knows the old mashbill and distilling proofs as well.
I'm sure it could be dug up somewhere, Old Taylor was a major player and there were probably records that historians have found.
It would be nice to get another blast from the past like Old Grand-Dad.

cowdery
06-23-2009, 13:09
Beam sold the Taylor distillery property years ago. Trace looked into buying it but passed. Whiskey ages too slowly down there in that humid river valley, Mark Brown told me at the time.

Sazerac has acquired the brand and enough Beam whiskey to support it until they have enough from their own stocks.

The original Old Taylor recipe isn't the National one, it's the one E. H. Taylor made when he opened the place.

The last Old Taylor made at Old Taylor was made there, by National, in 1972.

MikeK
06-23-2009, 13:34
Sazerac has acquired the brand and enough Beam whiskey to support it until they have enough from their own stocks.

The last Old Taylor made at Old Taylor was made there, by National, in 1972.

Thanks for the clarification Chuck. So where was OT made from 1972 till Beam bought it all?

I've had various bottles of ND OT from the 1980's. Very Yummie. I also have an OT decanter from the 1940's that is very good, but very different from the ND profile.

marco246
06-23-2009, 13:56
BT has three bourbon mash bills, one wheated and two ryed. Old Taylor will almost doubtlessly use one of the existing ryed bills. It will be intersting to see where they place OT in their pantheon, and how they do it with respect to age, proof, and taste profile. BT strikes me as a very intelligently run operation, so we should expect a good result.

ThomasH
06-23-2009, 14:09
After OT shut down, the whiskey for its brands was made next door at Old Crow, which was alo owned by National!

Thomas

smokinjoe
06-23-2009, 14:46
I got to thinking (I should be thinking about work, but this is more important and more fun!) that it would be cool though, if BT was to try and replicate the old flavor profile, if they don't have the actual recipe. They do have the experimental still, that they could screw around with, to try and match distillate. That, or they could throw a couple of bags of Brach's Butterscotch Discs into each barrel. :yum: That would get them close. :yum:

ggilbertva
06-23-2009, 16:22
I've got Old Taylor 86pf handles from the early 80's and think it's very good....so whoever made it, they did a good job.

I'll reserve opinion on this and the Barton purchase until BT fully integrates those products into their lineup. I like the current Barton offerings, the BIB being my favorite. I hope BT is smart and retains that mashbill. As for OT, Even if they had the recipe, it wouldn't be the same obviously but maybe something close.

Josh
06-23-2009, 17:28
BT has three bourbon mash bills, one wheated and two ryed. Old Taylor will almost doubtlessly use one of the existing ryed bills. It will be intersting to see where they place OT in their pantheon, and how they do it with respect to age, proof, and taste profile. BT strikes me as a very intelligently run operation, so we should expect a good result.

I agree with you about BT, but Saz has two distilleries now, BT and Tom Moore. What might be fun to see is two ryed mashbills at Tom Moore, the Barton/1792 one and something based on the ND one.

And wasn't ND a descendent of E.H. Taylor's company, by way of the old whiskey trust? So I would imagine that the ND recipe wouldn't be too far off from that "original" one.

TNbourbon
06-23-2009, 19:38
BT has three bourbon mash bills, one wheated and two ryed. Old Taylor will almost doubtlessly use one of the existing ryed bills...
Wouldn't shock me to learn that OT already HAS HAD some BT distillate in it. As Chuck notes, somebody besides Old Taylor made the stuff between 1972 and ND's divestiture in 1987. George T. Stagg/Ancient Age/Buffalo Trace -- in any case, DSP-KY-113 -- unquestionably did some contract distilling in those days. I once owned an example here:
http://www.straightbourbon.com/forums/showthread.php?t=3938&highlight=Stonewood
The BT folks generally are pretty open about their products and history. Why doesn't somebody just ask 'em?


I agree with you about BT, but Saz has two distilleries now, BT and Tom Moore. What might be fun to see is two ryed mashbills at Tom Moore, the Barton/1792 one and something...
One evening at the Gazebo shortly after the Ridgewood/Ridgemont lawsuit/fiasco, I had a substantive discussion with bourbon HOF'er Bill Friel -- while serving a bottle of the original Ridge'wood' -- whose baby RW/RM 1792 was, and I'm as sure as my memory can be that he told me the original version was a combination of all THREE mashbills then-Barton made. Frankly, I've never found a Ridge'mont' that was up to those early Ridge'woods' -- and some of us know how transcendant some of that Warehouse Z stuff is singly -- so I don't fear at all Tom Moore's ability to put something special in OT bottles should the desire by management exist...

cowdery
06-23-2009, 21:36
National operated Old Grand-Dad (Forks of Elkhorn) until the sale too. OT during that period may have come from Crow, OGD or both.

I don't think any of Taylor's companies were ever part of the Trust. Old Taylor, like Crow and OGD, came to National by way of the Wathen family's American Medicinal Spirits consolidation warehouse during Prohibition.

funknik
06-24-2009, 05:58
I'm completely impartial, having never tried, or indeed, ever seen a bottle of Old Taylor, I doubt this acquisition will affect me much. That being said, I think BT will undoubtedly use something they're already distilling, my guess would be AAA mashbill. It would be cool if they used a Tom Moore distillate, but we've heard precious little about BT's plans there (unless I've missed something).

On the one hand, this seems good for the OT brand since BT is such a great tasting product and seems to manage their brands well. On the other hand, Sazerac seems to be acquiring a lot of brands lately and I wonder how they will adequately pay attention to all of them AND how far can they go? How long will it be before most bourbon bottles contain BT distillate? I like the stuff, but diversity is very, very good.

Bourbon Geek
06-24-2009, 06:00
There is SOOOOO much history associated with the Old Taylor Distillery ... it would be awesome if BT would purchase it ... if just to renovate the grounds and the castle ... but, with the capacity increases announced at BT, and their recent acquisition of the Tom Moore Distillery, I just can't see it happening.

I have been taken by the history of the place ever since my first visit to the site decades ago... and have periodically tried, behind the scenes, to get someone to put some money behind this venture. It's hard to separate my family history from this site (Col Taylor was apparently my Great Grandmother's Uncle ... Mike Veach even found a letter from him to her for me)... and I'm sure it distorts my objectivity ... but I can stand on the grounds and see the gazebos and the reflecting pools and the socialites from Frankfort sipping juleps ... and imagine all of the hand shaking and deals that were made at these gatherings ... and the stone castle with its enormous (for the time) distillation set just cranking out some mighty fine sour mash whiskey ...

callmeox
06-24-2009, 07:28
ThomasH took me to the Old Taylor site back in April and I took a bunch of photos. I wish I could get inside and get some pics of what is left, but I'm sure that will never happen.

What a great old site.

OscarV
06-24-2009, 14:06
I'm sure some will want to lynch me, but I have a late ND OGD in the cabinet and I think I actually like the current version more.



Is that bottle of old OGD the one you had on Saturday?
If it is, now that you mention it, it tasted more like an old OT than OGD.

jburlowski
06-24-2009, 19:47
I know nothing about OT (among so many, many other things)... but being owned by BT vs. by JB has got to be a good thing.

ILLfarmboy
06-24-2009, 20:42
I once snagged a dusty/ semi-dusty pint of Old Taylor, no tax strip, it had a tamper evident cap, but the label was faded. I want to say it was 86 proof but it could have been 80, no age statement. I guess that meant it was Beam juice. I don't recall it having any butterscotch notes. It was nothing to wright home about, but it was better than current Beam white.

I suppose I would be more exited about BT resurrecting this label if I had known it in its glory days. I guess I'm just too young. Actually, I don't even recall seeing OT around these parts when I was under-aged.

cowdery
06-24-2009, 22:06
I know nothing about OT (among so many, many other things)... but being owned by BT vs. by JB has got to be a good thing.

It's much like the Wild Turkey sale. The brand goes from being owned by someone who doesn't see its potential to being owned by someone who does.

callmeox
06-24-2009, 22:07
I'm sure that Sazerac didn't buy the label to put dregs in there.

This could be really interesting.

cowdery
06-24-2009, 22:11
Let's just say that BT wants to do a "Heritage Collection"of its own, using historic brands associated with that distillery. Old Taylor would be a good addition to such a collection. As with Eagle Rare, they can upgrade the standard edition and use the name on a new BTAC.

I'm just guessing, honest.

Unlike Crow, which was a number one brand in its day, I'm not sure Old Taylor ever had a day. It's a name that means something to people like us and that's why we love BT. They do things they know people like us will like.

Kevin
06-24-2009, 22:16
It's much like the Wild Turkey sale. The brand goes from being owned by someone who doesn't see its potential to being owned by someone who does.

Are you refering to the transaction between Pernod-Ricard and Grouppo Campari?

I thought it was just a French company selling WT to a Italian company, not because either of them 'cared,' but that it was a fiscally beneficial to both parties.

Josh
06-25-2009, 06:12
Is that bottle of old OGD the one you had on Saturday?
If it is, now that you mention it, it tasted more like an old OT than OGD.

That particular bottle was Amy's but I have one from the same (former) dusty stash.

Anyway, you're absolutely right. It did taste a lot like an ND OT. I thought I had just been spoiled by the current OGD, but it definately has that weird funky finish and the butterscotch that the OT's had.

Regarding the Turkey sale, that's what I thought initially, Kevin, but in their news releases Campari seems to be really excited about owning WT, finishing the upgrades to the distillery and taking it places.

p_elliott
06-25-2009, 08:43
Are you refering to the transaction between Pernod-Ricard and Grouppo Campari?

I thought it was just a French company selling WT to a Italian company, not because either of them 'cared,' but that it was a fiscally beneficial to both parties.

Grouppo Campari is talking like they want to make WT one of it's flagship companies could work out very well for us. I was very sceptical at first but now have high hopes.

I think this OT thing will too I don't think they would have bought it if they didn't have a plan.

pepcycle
06-26-2009, 09:41
IF BT has any balls at all, they will acquire the OT site at any cost.

I don't care if they make an ounce of whiskey there, but agritourism growth requires every distillery to keep expanding their Bourbon Trail offering.

Bed and Breakfasts on site?
Dude Distillery Camps?
Distillery Hotel?
Culinary School?
C'mon we haven't even broken the surface of the potential.

BF started this trend with Labrot and Graham. They never anticipated the consumer reaction.
Look at MM's upgrades since the Beam Takeover.

OT without the site is a hollow shell of purchase.

BTW, doesn't BT have a space problem since they sold their warehouse to make office buildings during the glut?

I remember a thread going back a few years where Roger asked the question about bringing back old brands that had some glory and this group asked for OT and OC to be brought back at their original shelf location, not a Ten High, bottom shelf, Cat and Dog Label.

OscarV
06-26-2009, 13:06
I wonder at what capacity the Tom Moore distillery was working at?
When Sazerac bought them did they mention anything about expansion?
Maybe we are in for a lot of goodies, I'd be happy just to have Weller 12yo on the shelf.

jburlowski
06-26-2009, 13:11
I'd be happy just to have Weller 12yo on the shelf.

Me too... me too.

ThomasH
06-26-2009, 15:03
I don't think Tom Moore has much space left in their warehouse. During our April tour, the guide mentioned that the warehouses were something like 96% full. She also mentioned that TM has 500,000 cases of finished product on hand at all times. Some these aren't whiskey but the majority are!

Thomas

cowdery
06-26-2009, 15:57
Sazerac has announced it plans to put $9 million into expanding Frankfort and $10.5 million into expanding Owensboro. Nothing about Bardstown (Tom Moore) or Fredericksburg (A. Smith Bowman/Virginia Gentleman).

I don't know what they're buying for the $9 MM at Frankfort, but it's not another still. Harlen has indicated to me in the past that they need a few things to practically increase production. I don't remember what specificially, but on the order of additional fermenters, cookers or grain mills, that sort of thing. Mainly they need someplace to put the stuff, i.e., warehouses; and bottling capacity.

There is a storm-damaged warehouse in Owensboro that I assume is empty, since it has a huge, gaping hole in it. I don't know how full the rest of them are. Tom Moore is full from the eighth barrel up, but the lower levels just have brandy on them and aren't full.

They have announced they will add 300,000 square feet to the Owensboro facility, but I suspect that's the bottling house, which is the main thing there, but it could refer to warehouses. That would be a good place to put more warehouses, since that's where they're putting their additional bottling capacity.

cowdery
06-26-2009, 16:10
Back to Effen and Taylor. Beam says Effen does about $10 million a year in business. Does Taylor? I doubt it and no one says it was a direct swap. Beam says it intends to invest in Effen, to see if they can make it a major brand. BT hasn't said that about Old Taylor. I'm not criticizing BT, I don't know if it was deliberate, but neither company's press release spun it as a swap. That mostly came from the media. (Okay, me.) Just as in sports trades, there's often money on one side of the deal too, but they still call them trades.

I think Beam mainly bought Effen but threw in Old Taylor because BT asked and Beam said, "huh? what? Do we own a brand called 'Old Taylor'? We do? Okay, sure, why not. Deal."

Cash is tight and maybe that was a way to fill in the gap between the asking and selling prices. I think it is win-win because OT is worth more to BT than it would be to Beam, and the same with Effen.

sku
06-26-2009, 16:59
I think Beam mainly bought Effen but threw in Old Taylor because BT asked and Beam said, "huh? what? Do we own a brand called 'Old Taylor'? We do? Okay, sure, why not. Deal."

:lol: :lol: :lol:

jburlowski
06-26-2009, 18:42
Chuck, you're right, who knows. But the folks at Sazerac / BT are not dummies. Nor are the folks at Beam. I believe both sides reached a deal that made sense for their respective interests.

Bourbon Geek
06-27-2009, 05:18
It seems to me that Beam never really cared much about Old Taylor ... when they got it, it wasn't even considered important enough to retain it's mash bill (while Old Grand Dad was) ... just another way to sell Jim Beam juice when it got a little older.

Now that they apparently are having trouble with their lay down strategy with Knob Creek, getting rid of the 6+ year old Old Taylor gives them a little more juice... for the next 6 years ...that they can now use to relieve their shortage. I wouldn't be surprised if this designate now goes in to Beam Black ... leaving a similar quantity of Beam Black designate for use in Knob Creek. ... which could all be a good part of the real reason they sold the brand to Buffalo Trace in the first place. If I had a choice between taking the profit from Old Taylor or the profit from a similar quantity of Knob Creek ... I'd take the KC every time.

jburlowski
06-27-2009, 06:54
It seems to me that Beam never really cared much about Old Taylor ... when they got it, it wasn't even considered important enough to retain it's mash bill (while Old Grand Dad was) ... just another way to sell Jim Beam juice when it got a little older.

Now that they apparently are having trouble with their lay down strategy with Knob Creek, getting rid of the 6+ year old Old Taylor gives them a little more juice... for the next 6 years ...that they can now use to relieve their shortage. I wouldn't be surprised if this designate now goes in to Beam Black ... leaving a similar quantity of Beam Black designate for use in Knob Creek. ... which could all be a good part of the real reason they sold the brand to Buffalo Trace in the first place. If I had a choice between taking the profit from Old Taylor or the profit from a similar quantity of Knob Creek ... I'd take the KC every time.

I don't follow your logic. The deal to BT included enough Beam juice to cover the OT market until BT can ramp up its own production. So it's not clear that Beam gets anything to relieve its shortage.

Josh
06-27-2009, 10:40
I don't follow your logic. The deal to BT included enough Beam juice to cover the OT market until BT can ramp up its own production. So it's not clear that Beam gets anything to relieve its shortage.

But in the long term it will definately help with the shortage. Plus we don't know how much juice that actually is. It could be six months worth, who knows. As many have said, BT undoubtably has a plan. One which I'm sure we will hear soon.

If only we had someone here who worked at BT...

jburlowski
06-27-2009, 13:21
But in the long term it will definately help with the shortage. Plus we don't know how much juice that actually is. It could be six months worth, who knows. As many have said, BT undoubtably has a plan. One which I'm sure we will hear soon.

If only we had someone here who worked at BT...

You're right that details weren't disclosed and I doubt if the BT employees who are members here will offer any up.

In his blog Chuck said the following:

"As an indication of the current shortage of fully aged bourbon, the sale included enough Beam whiskey to support the Taylor brand until Buffalo Trace can make it from their own stocks. (Old Taylor is a 6-year-old straight bourbon.) Both Beam and Trace make a lot of whiskey and Taylor is a small brand, so clearly supplies are strained enough that whiskey needed to be part of the deal." (emphais added)

http://chuckcowdery.blogspot.com/2009/06/sazerac-acquires-old-taylor.html

Josh
06-27-2009, 14:33
You're right that details weren't disclosed and I doubt if the BT employees who are members here will offer any up.

In his blog Chuck said the following:

"As an indication of the current shortage of fully aged bourbon, the sale included enough Beam whiskey to support the Taylor brand until Buffalo Trace can make it from their own stocks. (Old Taylor is a 6-year-old straight bourbon.) Both Beam and Trace make a lot of whiskey and Taylor is a small brand, so clearly supplies are strained enough that whiskey needed to be part of the deal." (emphais added)

http://chuckcowdery.blogspot.com/2009/06/sazerac-acquires-old-taylor.html

Yes, I read that, but I don't get your point. Are you saying that they must have given BT 6 yrs. worth of juice?

Bourbon Geek
06-27-2009, 16:19
I'm sure there was some juice involved ... there almost always is. I just suspect it was less than the full amount required to support Taylor for 6 full years.

cowdery
06-27-2009, 17:01
Chuck, you're right, who knows. But the folks at Sazerac / BT are not dummies. Nor are the folks at Beam. I believe both sides reached a deal that made sense for their respective interests.

I absolutely agree.

cowdery
06-27-2009, 17:06
I'm sure there was some juice involved ... there almost always is. I just suspect it was less than the full amount required to support Taylor for 6 full years.

Dave is right and I'm sorry if I gave a contrary impression. When inventory accompanies a brand sale, the idea is to cover that brand until the acquiring company can get it into their production cycle, but everything is a negotiation and it's entirely possible, even likely considering the KC situation, that part of the objective was to get rid of a label with a six-year age statement on it, however small KC's volume, much like Tom Moore juice was freed-up by making Ten High a blend rather than a KSBW.

jburlowski
06-27-2009, 17:14
Dave is right and I'm sorry if I gave a contrary impression. When inventory accompanies a brand sale, the idea is to cover that brand until the acquiring company can get it into their production cycle, but everything is a negotiation and it's entirely possible, even likely considering the KC situation, that part of the objective was to get rid of a label with a six-year age statement on it, however small KC's volume, much like Tom Moore juice was freed-up by making Ten High a blend rather than a KSBW.

Chuck, you are right, the truth probably lies somewhere between the poles: very little inventory vs six years worth of OT sales.

A couple of questions:

OT was a fairly minor brand. Any guesstimate of the annual sales?

Assuming it was, at best, a second tier label: if Beam has a shortage of aged inventory, why not simply do as has happened with so many other labels in recent years ---go to NAS and use younger juice?

tommyboy38
06-28-2009, 07:09
Maybe BT doesn't want much juice. I doubt that they want to put out something that taste like Jim Beam. Maybe just enough to get started and slowly blend it with their own product until they get the profile they want.

P.S. - Anyone tried OT lately?

cowdery
06-28-2009, 10:24
OT is such a minor brand, they probably didn't want the expense of changing the label.

OT probably has very steady and predictable sales, since it's not promoted, but its opportunity cost has gone up as aged whiskey has become more dear.

As has already been pointed out, BT can do things with OT that Beam either can't or doesn't want to do, because of Taylor's association with the distillery.

The more we talk about this the more I think we may be making too much of it. I'm not sure BT has any grand plans for OT, but they saw a chance to get a brand they could get some value from at very little cost, so they took it.

mobourbon
07-08-2009, 11:19
From yesterday until Aug. 1, 1800 barrels of Old Taylor are being trucked to BT. On Wed. July 29 from 4 - 7 PM we are having a "Welcome back Taylor" party at BT. It's open to the public.

Bourbon Geek
07-08-2009, 14:16
If the 1800 barrels represents the total and final transfer, it would represent about 50,000 to 55,000 cases. I gotta believe that this is Waaaaaaay less than the 6 year sales volume.

jburlowski
07-08-2009, 16:20
Based on this discusssion, I picked up a bottle of the current OT last week. Only, $12.29 for 750 ml.

My impressions? This is barely bourbon. And it's hard to believe that its been aged six years. Seems more like GNS with "real artificial bourbon flavor" added. Thin and uninteresting would be an overstatement. I'd take JBW over this any day.

A neighbor couple stopped over. The wife said she doesn't like the taste of whiskey so I offered her an OT and Seven. Her response... "This is smooth; I can't even taste the booze!" A niche market I suppose....

I hope BT doesn't get too identified with OT until they can put their own juice in the bottle.

ILLfarmboy
07-08-2009, 17:55
A neighbor couple stopped over. The wife said she doesn't like the taste of whiskey so I offered her an OT and Seven. Her response... "This is smooth; I can't even taste the booze!" A niche market I suppose....

I hope BT doesn't get too identified with OT until they can put their own juice in the bottle.

I'll never forget the time someone in a bar recommended Crown Royal and Coke in lue of Jack and Coke, same rationale, you can't taste the whiskey.:rolleyes:


I'm glad the semi-dusty pint of OT I bought wasn't that thin on taste. I thought it was a bit better than current Beam White.

OT must sell in regional pockets with a long established record in that locale. I've noticed that OT is seen, around here at least, in the less than good neighborhoods down in Peoria. I can't say I have ever seen OT anywhere else.

jinenjo
07-11-2009, 10:58
From yesterday until Aug. 1, 1800 barrels of Old Taylor are being trucked to BT. On Wed. July 29 from 4 - 7 PM we are having a "Welcome back Taylor" party at BT. It's open to the public.

Thanks for this info. How'd you come across this? Also, when you mean "we are having a party," do you mean as a Kentuckian? I'm curious as to what they'll do at the party. Please let us know!

Rughi
07-11-2009, 11:21
Thanks for this info. How'd you come across this? Also, when you mean "we are having a party," do you mean as a Kentuckian? I'm curious as to what they'll do at the party. Please let us know!

Lear,
When Fred says "we're having a party" he probably means his coworkers at BT and other locals who appreciate BT's classy ways, but when I say "we're having a party" it means YOU...and the other East Bay Study Groupers. We're going to have a lot to celebrate.

Fred, please give us a report back on how the Return of Taylor celebration goes.

Things are getting exciting again.

Roger

cowdery
07-11-2009, 12:34
They are having an event on the 29th, though it's primarily for locals. They're giving a "Taylor Tour," which I assume will look at some of the parts of the facility specifically associated with E. H. Taylor.

shoshani
07-12-2009, 10:30
OT is such a minor brand, they probably didn't want the expense of changing the label.

Oh please God I hope BT does. What a wonderful thing it would be to regain the medicinal-looking OT label of the ND days.

I happen to have two 375ml OT bottles from ND, distilled 1971 bottled 1980, one sealed and the other half-consumed after having been opened by me years ago. I gaze at those labels with reverence and awe, and guard their contents with my very life.

jburlowski
08-15-2009, 15:31
Anybody heard anything about a label or bottle change? I've noticed several local liquor stores have OT on their "close-out" shelf.

cowdery
08-15-2009, 19:41
I was just at Buffalo Trace. They have big plans for Old Taylor. They plan to make it the equivalent in the rye-recipe bourbon arena of what Van Winkle is in the wheated bourbon segment. No guess yet when the first barrels will be rolling out. They're still figuring out what they have and what they can do with it, but the talk (directly from Mark Brown) is of a portfolio of offerings similar in some ways to the Antique Collection, but not quite so scarce and not with an annual release but with a steady, full time availablility of a consistent, ongoing but high end product, like Van Winkle.

ThomasH
08-15-2009, 20:17
Excellent. I'm glad OT is finally getting the attention it deserves. This brand has been back burnered WAY to long!

Thomas

OscarV
08-15-2009, 20:33
I was just at Buffalo Trace. They have big plans for Old Taylor. They plan to make it the equivalent in the rye-recipe bourbon arena of what Van Winkle is in the wheated bourbon segment. No guess yet when the first barrels will be rolling out. They're still figuring out what they have and what they can do with it, but the talk (directly from Mark Brown) is of a portfolio of offerings similar in some ways to the Antique Collection, but not quite so scarce and not with an annual release but with a steady, full time availablility of a consistent, ongoing but high end product, like Van Winkle.

I hope they succeed.
It is a great idea shooting to be the ryed bourbon equivalent of the Van Winkles.
But that thar is some big shoes to fill.
Again, I hope they succeed.