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View Full Version : (ri)1 - The Right Price



StraightBoston
08-04-2009, 12:28
When I tried (ri)1 in LA and Julio's, I wasn't offended by the taste, but the QPR made any purchase a non-starter -- until this weekend.

While (unsuccessfully) dusty hunting in Providence, I spotted this bottle and price tag -- maybe more than one typo? -- behind the counter. Y'all know that $20 is my threshold, so now it's mine.

(The only explanation I can come up with is that the locals think it's a custom label that means "Rhode Island is Number One"?)

CygnusX-1
08-04-2009, 13:13
I like how the price tag says Jim Bean, nice find!

Special Reserve
08-04-2009, 15:45
I'd grab it for the $19.99, but in MI it's more like $45.

Will

p_elliott
08-05-2009, 07:28
I'd buy it for $19.99 I would have bought all they had at $19.99.

StraightBoston
08-05-2009, 09:51
I'd buy it for $19.99 I would have bought all they had at $19.99.

I did! ;) (Unfortunately it was just the one bottle...)

PAspirit1
08-05-2009, 18:17
I'd definitely get a bottle for 20$. I don't think PA would close it out that cheap - probably 30$.

DowntownD
08-06-2009, 20:34
the right price indeed...

I'd buy it for $20, probably regularly.

smokinjoe
01-07-2010, 06:21
I noticed that Joe (Lost Pollito) mentioned in another thread that the price for ri(1) has been dropped to $30 at Binny's. I wonder if this is a marketwide Beam move, or just a Binny's thing? Has anyone seen this in other areas? Hopefully, it's marketwide. I was generally underwhelmed by the timidity of the flavor profile of my lone bottle of ri(1), and am of the mindset to not get another bottle at the $48ish I put out for it. But, $30 might at least present an impulse buy to give it a second go. Even so, at $30 it's $5ish over my everday rye fave, Baby Saz. So, I don't see ri(1) making significant headway in stealing shelf space in my rye bunker. But, I've been know to get a wild hair while in a liquor store...:D

p_elliott
01-07-2010, 06:55
I would give it a go at $30 wouldn't be a regular buy at that price but at least Beam is headed in the right direction.

gothbat
01-07-2010, 08:18
I've been taking note of the price of this one after noticing it at Binnys for $30 since it made me wonder if maybe the price had gone down everywhere but the lowest I've seen it for by me is $40. Now that I've tried it I'll say it's not bad at all but even if it were $30 locally I probably wouldn't buy it since I can get Rittenhouse BIB for almost 1/2 that and used to be able to get Sazerac for a couple dollars less (really wish they'd get this back in stock...), both of which I like better.

funknik
01-07-2010, 08:53
Yeah, I've been waiting for some sort of "closeout" pricing on the ri(1) since I haven't seen any bottles of this move around here -- the shelves are always full of it. For $40, this is a "no way" item . . . at $25, I might keep it in periodic circulation . . . For $20, I'd probably bunker a couple.

ILLfarmboy
01-07-2010, 14:21
I'd give it a try for 25 dollars. But I wouldn't be surprised if I never bought another bottle.

AVB
01-07-2010, 20:42
It certainly wasn't worth the $43.45 out the door I had to pay here in PA (on sale too!). Since the PLCB is either too greedy, stupid or plain doesn't GAS I doubt we'll see any price drop. When Maker's Mark lowered their price it had no effect here in PA.

emr454
01-08-2010, 09:24
$20 is a darn good deal if you ask me. I saw a bottle or (ri)1 today for $52!!!!

Eric

BigRich
01-11-2010, 13:40
I'd buy it for $19.99 I would have bought all they had at $19.99.

It's the same in Georgia.

CorvallisCracker
01-13-2010, 09:42
OLCC price on this is $51.95 and not likely to change short term, since it's based on their initial puchase from Beam. At that price it's not selling. and it's probably just a matter of time before it becomes an "OLCC discontinued" item. When that happens they usually drop the price, sometimes as much as 50%.

I don't know that I'd buy it even at $26; the bottle wouldn't coordinate with the rest of my collection.

Old Lamplighter
01-17-2010, 13:30
I don't know that I'd buy it even at $26

Agreed....in fact, I'll take it down another notch...not sure I would even buy it at $16. That being said, I've never seen it under $40 in my traveling and forays.

The Boozer
01-27-2010, 18:06
It certainly wasn't worth the $43.45 out the door I had to pay here in PA (on sale too!). Since the PLCB is either too greedy, stupid or plain doesn't GAS I doubt we'll see any price drop. When Maker's Mark lowered their price it had no effect here in PA.


We haven't seen a price drop for MM either, but the new price list is suppose to come out Feb 1. Same for r1. Wait and see if it drops. The MI LCC did drop price of Ardbeg 10 yr from $69.99 to $49.99 over a 6 month period. Maybe there is hope. I would certainly try it @ $25-$30.
TJ

Old Lamplighter
01-30-2010, 08:28
I wonder if the death knell is ringing in this distance for this label? Sounds like it is in a bit of trouble from all I read here and retailers with whom I've spoken. With the backing of the ginormous Beam though, may be a bit premature on my part to ask such a question.

CorvallisCracker
01-31-2010, 14:44
I wonder if the death knell is ringing in this distance for this label? Sounds like it is in a bit of trouble from all I read here and retailers with whom I've spoken. With the backing of the ginormous Beam though, may be a bit premature on my part to ask such a question.

Maybe they could add cherry syrup to it and call it (réd rī)¹ :lol:

ILLfarmboy
01-31-2010, 17:11
I wonder if the death knell is ringing in this distance for this label? Sounds like it is in a bit of trouble from all I read here and retailers with whom I've spoken. With the backing of the ginormous Beam though, may be a bit premature on my part to ask such a question.


I'm inclined to think it is a product that would do better in a boom time. Status buying is in decline, for that matter so are purchasess by true enthousiasts, but I suspect not nearly so much.

Beam would have done better if they would have catereted to serious enthousiasts. To be sure the market isn't nearly as big but It is more stable and less efected by economic downturns.

Old Lamplighter
01-31-2010, 19:00
I'm inclined to think it is a product that would do better in a boom time. Status buying is in decline, for that matter so are purchasess by true enthousiasts, but I suspect not nearly so much.

Beam would have done better if they would have catereted to serious enthousiasts. To be sure the market isn't nearly as big but It is more stable and less efected by economic downturns.

Very good points. Like you, not sure of their marketing strategy. Neat, kind of catchy-type bottle label, name, etc., but price point just does not seem to match the product as it is now presented.

ILLfarmboy
02-01-2010, 23:26
When you take young juice, I think Rye One is four and a half years old, that's by all accounts so so, put it in a fancy bottle with the words "ultra-premium" on the label, and give it an ultra-premium price point, you are selling an image. If you're selling a rough and tumble image. (I'm a bad-ass cuz I drink Jack Daniel's) it works a lot better. But if the image is "ultra-premium"..."I'm a discerning consumer" the juice in the bottle, while it can fall a bit short in the eyes of discerning enthusiasts, has to be good enough to pull it off with the wider buying public. Think Maker's Mark.

Plus, once the whiskey is out of the bottle and in your glass, the jig is up, and the bottle starts looking more pretentious than handsome. The blunt claim of "ultra-premium" as opposed to some indirect verbiage about "handmade" this or "small batch" that, just makes it look all the more so.

jburlowski
02-02-2010, 16:21
When you take young juice, I think Rye One is four and a half years old, that's by all accounts so so, put it in a fancy bottle with the words "ultra-premium" on the label, and give it an ultra-premium price point, you are selling an image. If you're selling a rough and tumble image. (I'm a bad-ass cuz I drink Jack Daniel's) it works a lot better. But if the image is "ultra-premium"..."I'm a discerning consumer" the juice in the bottle, while it can fall a bit short in the eyes of discerning enthusiasts, has to be good enough to pull it off with the wider buying public. Think Maker's Mark.

Plus, once the whiskey is out of the bottle and in your glass, the jig is up, and the bottle starts looking more pretentious than handsome. The blunt claim of "ultra-premium" as opposed to some indirect verbiage about "handmade" this or "small batch" that, just makes it look all the more so.

I agree, Brad. But since this approach has worked so well for all the "premium" vodkas (i.e, bulk GNS in a fancy bottle); I'm not surprised that Beam gave it a try.

RamblinWreck007
02-10-2010, 19:50
Bought a bottle of this for my brother's Christmas present. Thankfully, he gave me a glass when he opened it. Really enjoyed it, but the $44 I paid for it in Michigan kinda limits me on future supplies.

flsean
02-17-2010, 16:41
I'll admit that I like this stuff, although the label is a bit pretentious and, I think, marketed towards a group of people not likely to drink it like most of us would. They seem to me to be marketing this for its ability to make a good cocktail, which it somewhat succeeds at. But, in doing some heads up Manhattan comparisons, I found that the difference between this and WT and Michters was not that great. However, I can see someone in a city bar ordering a (ri)1 Manhattan as opposed to a WT one if he was trying to impress his hipster friends who don't know the first thing about whisky.

Is it worth 40 plus bucks a bottle though? hell no. The only bottle I bought was because I got it at a liquor store that had it marked at $15 since they got it for free when they purchased a case of something else. When I want a bit or rye flavor and spice, it fits the bill, but isn't 20 bucks better than WT Michter's rye.

Frankly, I expect that it will stick around for a few more years till stocks run dry, but wouldn't be surprised if they pulled the plug on this one soon.

cowdery
02-20-2010, 22:00
I don't think Beam has given up on it yet, but it doesn't seem to be catching on. The timing may have been bad, vis a vis the economy. The target, I think, is people who are caught up in the cocktail thing and decide they need a rye, even though they've never had one before, and they buy this because it seems to fit with the vodkas, rums, tequilas, vermouths, liqueurs and other spirits they own for their cocktailing adventures. The problem is, cocktailers start out in bars and bars aren't using it. They're using Rittenhouse BIB, Wild Turkey Rye, Jim Beam Rye, and Sazerac Rye (Saz Jr). If it doesn't catch on in the hot cocktail bars, people won't buy bottles for at home.

RamblinWreck007
02-21-2010, 13:17
I don't think Beam has given up on it yet, but it doesn't seem to be catching on. The timing may have been bad, vis a vis the economy. The target, I think, is people who are caught up in the cocktail thing and decide they need a rye, even though they've never had one before, and they buy this because it seems to fit with the vodkas, rums, tequilas, vermouths, liqueurs and other spirits they own for their cocktailing adventures. The problem is, cocktailers start out in bars and bars aren't using it. They're using Rittenhouse BIB, Wild Turkey Rye, Jim Beam Rye, and Sazerac Rye (Saz Jr). If it doesn't catch on in the hot cocktail bars, people won't buy bottles for at home.

Do you know if (ri)1 is the same "juice" as the regular Jim Beam Rye, just at a different age/profile? I don't recall an age statement on the bottle of (ri) that I bought as a Christmas present and that's the only time I've laid eyes on a bottle of the stuff. That, and the review over at LiquorSnob.

cowdery
02-21-2010, 21:26
Yes, it's the same juice, different age/profile. That's straight from Fred Noe.

loose proton
03-09-2010, 15:45
Yes, it's the same juice, different age/profile...
Does this mean they just let some barrels age longer, or do they check/taste barrels for a particular flavor and let chosen barrels age longer?

cowdery
03-10-2010, 08:40
You build a profile, for which you have reference samples, then going forward you compare all barrel selections to those samples. This brand is NAS, so they don't have to limit themselves to barrels over a certain age, but if that's what you had for the original profile (e.g., whiskey at least six years old) then that's probably where you are going to start.

It begins when they are in the process of selecting for the lesser brands. Barrels that show potential may be held out and marked for additional aging because they have the potential to become fodder for the better brand.

loose proton
03-21-2010, 16:12
This topic piqued my curiosity, so though I’m not a high rye fan, I compared (ri)1 to JB Rye. I tried them separate then compared them side by side on my deck while watching my stupid old cat explore the forest, oblivious to hawk, owl, snake, and coyote.

Perhaps I need to educate my palate. Color the same. (ri)1 had slightly better nose. (ri)1 was somewhat more rounded. Neither spoke much of age. Perhaps if (ri)1 were aged like Rittenhouse it would be a fine product. Between the two, (ri)1 and JB Rye, I’d choose OGD 114.

I am glad Beam is exploring variety and offering a number of different products.

fishnbowljoe
03-26-2010, 14:42
Saw some on sale for $29.99. Well, kinda. :skep: The shelf space where it had been, was empty, so they must have sold it all. :shocked: Joe

AVB
03-26-2010, 19:44
PA is putting it on sale next month for $6 off. That makes it only $39.99 plus tax.

CorvallisCracker
04-16-2010, 14:05
The OLCC price list for May (posted earlier today) has it marked down, from $51.95 to $39.95.

I still haven't tried it.

scratchline
04-16-2010, 21:00
Had a buddy in Tennessee pick up a couple of bottles for me. 28 bucks each. 31 with tax.

-Mike

Hawg73
04-24-2010, 17:51
I'ved tried it and found it a little young. Probably a little expensive, but a nice bottle. ;)

tommyboy38
05-13-2010, 05:50
Last weekend, I was surprissed to see it for $20 a bottle and autographed by someone to boot (couldn't read the signature) so I brought home my first bottle.

p_elliott
05-16-2010, 22:59
I had my first pour of this, this week it was poured down the sink. The nastiest tasting rye I have ever had and I like Rye whiskey.

flsean
05-17-2010, 17:56
A local liquor store now has these marked down to $19.99. It looks like they are just trying to get rid of them and clear the shelf space.

tommyboy38
05-18-2010, 06:38
I opened mine up and rather enjoyed it. Maybe it's not the finest rye around but it was good whiskey.

wadewood
07-27-2010, 13:41
ri(1) is on sale here in Houston at Specs for $19.99 (after $5 off with Spec's keycard). I bought my first bottle. Rittenhouse Rye BIB is now up to $22.

There were only 2 bottles on the shelf at Spec's downtown. Could they be clearing this out?

On price front, also noticed Ridgemont Reserve is now priced under $20. Maybe I was just not paying attention, but I'm pretty sure this used be $25-$27.50 here in Houston.

p_elliott
07-28-2010, 06:37
I'd buy it for $19.99 I would have bought all they had at $19.99.

I would have made a mistake that stuff is awful.

PaulO
08-01-2010, 09:16
I got scared off when I heard it comes from the same recipe as JB Rye :shocked:

wadewood
08-01-2010, 10:58
My impression is that it is the Makers Mark of ryes. It's a bit dull, not a lot going on, very easy to drink. (pre apologies to the Makers drinkers & Dale).

That said, on the rocks with a 5-6 dashes of bitters, makes a good drink. For $20 a pretty good buy.

StraightBoston
08-01-2010, 11:52
Wade, that's a really good comparison to Maker's Mark! I found the ri(1) to be smooth and tasty but unobtrusive, and ultimately overpriced (a description that applies equally to the standard MM red wax.)

TBC
08-14-2010, 14:46
averages about $45 here, I found it for $30 and was happy with that, but for 20 bucks? They may not have known what they had their hands on. I woulda jumped all over that as well.

Master_Photog
01-05-2011, 02:44
It's about $40 here in Indiana too, Wadewood is dead on about making this a drink - sipping neat definitely reveals its youth.

Chuck

http://www.cs2photography.com/oldpotrero.jpg

squire
01-05-2011, 16:40
More than $30 here, I'll pay for the whisky but not the bottle.

Parkersback
04-03-2011, 20:15
I had my first pour of this, this week it was poured down the sink. The nastiest tasting rye I have ever had and I like Rye whiskey.

My favorite local store dropped the price to $25 and I started scrolling this thread to see if I should pull the trigger.

After reading this, I just unloaded the gun and put it back in the cabinet.

On a similar note, it's funny that there was a thread recently on how Beam is raising prices, because I am seeing prices drop a bit. In the last week I've seen Baker's for 34, KC for 30 and KCSB for 39.

timd
04-18-2011, 11:00
It's $20-ish all around Texas (Houston, Austin, Dallas)... and still a tad overpriced.

WT101 & RITT BIB blow it away at the same price point (at Spec's it's now under $20). Given what us Rye drinkers are looking for in our profiles, this falls well outside of the "standard" desirable traits.

It's not terrible - it's just not very spicy, exciting or interesting. I want a Rye to wake me up and slap me around - this just lays there. Even old dogs like Vintage 21 and Saz 18 have more get up and go than R1 does.

FWIW: Grabbed some Bulleit Rye. Can't differentiate it from Redemption Rye, but it was $5 cheaper, so that's a good thing.