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ethangsmith
08-22-2010, 15:14
If you could take a bourbon brand currently on the market and improve on it, what would you do?

Here are my suggestions:

Cabin Still 6yo 86 proof
Old Overholt BIB
Old Grand Dad single barrel BIB
Bernheim Wheat Whiskey 10yo

kickert
08-22-2010, 15:53
Great question!!

I would like to see Weller 12 @ 107 or a barrel strength Rittenhouse @ 10 years.

birdman1099
08-22-2010, 16:22
Agreed.... a great question....

The one thing I keeep coming back to....

W. Larue Weller at 18-20 yrs old !!!!:grin:


I love my overaged wheaters !!!!

spun_cookie
08-22-2010, 16:46
Agreed.... a great question....

The one thing I keeep coming back to....

W. Larue Weller at 18-20 yrs old !!!!:grin:


I love my overaged wheaters !!!!

Would that not be the current Willett you have at 17... just give it one more year :)

hectic1
08-22-2010, 16:53
Great question!!

I would like to see Weller 12 @ 107 or a barrel strength Rittenhouse @ 10 years.
Weller 12/107 would be my wish as well...that or figure out how to sell Pappy 15 at half the price! :D

ethangsmith
08-22-2010, 16:58
I'd love to see the Michter's line expanded to include some more price-conscious selections. But then again, I'm biased towards anything that says Michter's!

barturtle
08-22-2010, 16:59
Best thing you can do to improve any bourbon is to cut the price in half.

whskylvr
08-22-2010, 17:54
Saz Jr. 10yr barrel proof

Joshua
08-22-2010, 18:08
WT Rye aged a few more years.

fishnbowljoe
08-22-2010, 18:12
I would make ER17 a 101 proof offering. :grin: Joe

dmarkle
08-22-2010, 20:13
VWFRR, actually on a store shelf.

DeanSheen
08-22-2010, 20:34
Saz Jr. 10yr barrel proof
Weller 12/107

Those two suggestions would be nice improvements to the BT line. I love Handy, but 4 more years would really make it deserve the Antique name.

If I had my pick of what line to improve I'd fix WTKS and get it back to what it was between the pewter tops and the dark wood tops. I have no clue what those changes would be but I would be thrilled if they could make it happen.

Skunk
08-22-2010, 21:09
I would leave maker's in the barrel three more years and call that 46.

George
08-23-2010, 04:52
I would leave maker's in the barrel three more years and call that 46.

I was thinking the same thing.

sailor22
08-23-2010, 06:42
All good suggestions. (except leave my Handy alone:grin: ) A more few things come to mind;

WT 101 a few years older.
ER to 107 proof.
WTKS back to the juice it was in 03.
Fighting Cock a few years older.
Release AA 10yr at a barrel proof unfiltered.
Dickle #12 at 107 proof.

Vange
08-23-2010, 10:48
Pappy 30! Ok, not really....

WLW 20 year, would love a 20 yearish wheated bourbon at barrelproof as an annual offering.

CorvallisCracker
08-23-2010, 12:11
Several things spring immediately to mind:

ER 10yo at 101 proof.
WTRR at 101 proof.
WT 101 at 8yo.
EW 90 at 7yo.
EW "1783" at 10yo.
OF "1849" at 8yo.

As for something not done before, how about a VOB at 8-10yo, at least 100 proof? They could call it VVOB. :lol:

And though the question was about bourbon, I agree with those who've suggested some ryes aged to 8-10 years (RR, Saz, Handy, etc.)

ILLfarmboy
08-23-2010, 14:35
Great question!!

I would like to see Weller 12 @ 107 .

That's a great idea, Ben.


(except leave my Handy alone:grin: )


I'm with you there. I like it a seven years old.

I'd like to see a non chill-filtered seven year age stated baby Saz bottled at 110. I guess what I realy want is a way to scratch that "Handy" itch in an always-on-the-retail-shelf sort of way.

ILLfarmboy
08-23-2010, 14:53
Fighting Cock a few years older.


I concur. I wouldn't want to over do it, but a couple more years in wood would make this one a lot more interesting. As it stands now, I don't see the attraction the current bottling holds for some people.

Res/st-or
08-23-2010, 15:41
a 120 proof knob creek... oh wait, I think that's coming. :cool:

an older fighting cock would be nice... That stuff has potential.
an older charter 101 might be cool too.

ethangsmith
08-23-2010, 16:41
Several things spring immediately to mind:

ER 10yo at 101 proof.
WTRR at 101 proof.
WT 101 at 8yo.
EW 90 at 7yo.
EW "1783" at 10yo.
OF "1849" at 8yo.

As for something not done before, how about a VOB at 8-10yo, at least 100 proof? They could call it VVOB. :lol:

And though the question was about bourbon, I agree with those who've suggested some ryes aged to 8-10 years (RR, Saz, Handy, etc.)

I thought EW 1783 was 10 years old? What sets it apart from the standard EW black label??

CorvallisCracker
08-23-2010, 16:46
I thought EW 1783 was 10 years old? What sets it apart from the standard EW black label??

It's been NAS for several years now. Yes, there's still a big 10 on the label, but except for dusties, it now reads


Old Number 10 Brand



I'm just guessing here, but I suppose the 1783 has a higher percentage of older bourbon.

squire
12-18-2010, 11:28
Rock Hill Farms in a simple, screw top bottle, and pass the packaging savings onto us consumers.

ethangsmith
12-18-2010, 11:52
I agree. Seems like packaging is getting a bit outrageous for some whiskey.

Pikesville at 4-6yo and 86 and 100 proof would be fun too.

I would also like to see a resurgence in the use of 200 and 375ML bottles. I don't like to make a $20-$80 commitment just to find out I don't like the whiskey. A $5-$20 small 200ML would do just fine for me.

tmckenzie
12-18-2010, 12:18
Even though 1783 is nas now. I really can tell no difference. Still one of my favorites. In fact I plan to pick up several bottles when I go through Kentucky next week.

squire
12-18-2010, 12:44
I quit buying 1783 when they dropped the age statement but that was not in protest so much as the other choices available. I would like to try the two side by side.

capitals83
12-18-2010, 12:57
I agree with bringing back EW 1783 back to 10 years. It is still a good bourbon at a great price but it has lost some magic without an age statement.

But I think even more interesting would be barrel proof version of EW single barrel.

T Comp
12-18-2010, 13:24
Van Winkle Lot B at 107 proof and without a doubt ER... pretty please Mr. BT... even just the SB at 100 if not 101. All-right I'll be greedy and wish for a Centennial age and proof Weller too!

More improvement of current bourbon also make sense, as to me it seems, that a new bourbon boom has sparked in 2010, with PVW 15 and BTAC now not even lasting a few days at places where I could let them sit 6 months or more. Or is the uptick just in the premium status, got to have, highly rated juice? See Chuck Cowdery's blog about his recent increase in book sales though, which I believe could be further evidence of a possible new Bourbon boom.

nor02lei
12-18-2010, 14:07
Why not get up some proofs. Let for example Dickel 12, Weller 12, JDSB, WR and MM be 107 instead of the low proof they are today.

Leif

ThomasH
12-18-2010, 14:37
I would get Diageo to crank S-W back up instead of just using it as a barrel stop over, put WTRR back to 101 were it belongs and bring back its original bottle, Take every current 80 proof brand and bring out a 100 proof variant if it isn't already on the market or if it is, bring out a longer aged version. Lastly, I would put the I.W.Harper brand back on the US market so it would be easier to get, especially as a BIB/100 proofer!

Thomas

Virus_Of_Life
12-18-2010, 15:06
WT Rye aged a few more years.


I would make ER17 a 101 proof offering. :grin: Joe

Lots of great suggestions, but I like Joshua's best. I would LOVE a WT Rye at 10-13 years old. I think Joe is right too, ER17 needs to be at least 100 proof.

Handy needs to be about 14 to keep it in the AC, but if you want it young then they could introduce a new regular release expression to fill that void. Listening Buffalo Trace? Could be a win-win and bigger money maker.

Like the VVOB idea, give us a 8, 10 and 12 year old Barton expression!

PAspirit1
12-18-2010, 16:25
For some reason today I had a quick idle thought that a Jim Beam Black Single Barrel might have a place in this universe. This was probably triggered by Beam's recent Knob Creek SB. Maybe it would cost 26$ and catch the eye of someone looking up a little bit. I'm not personally pining (sp) for it at the moment. I imagine that regular JBB would suffer for it but there would be in theory a new better product for me to consider later.

tmckenzie
12-19-2010, 05:26
It would be nice to see s-w back up and running, but I have been told it would be next to impossible.

Halifax
12-19-2010, 08:41
I'd like to see OGD BIB & OGD 114 with an age statement in the 7-10 year range.

The Boozer
12-19-2010, 09:54
I'd like to see OGD BIB & OGD 114 with an age statement in the 7-10 year range.

Or bring BH up to 100-110 proof. Love the high rye content but current BH is just too weak.

White Dog
12-19-2010, 10:14
Or bring BH up to 100-110 proof. Love the high rye content but current BH is just too weak.

I think everyone on this site would agree with you. Anyone from Fortune Brands listening?? :rolleyes: :hot:

p_elliott
12-20-2010, 07:35
Or bring BH up to 100-110 proof. Love the high rye content but current BH is just too weak.

We are not the people BH is made for so they are not going to change a thing about. BH is bourbon on training wheels in a fancy bottle with a fancy price tag and that's just what it's supposed to be for fancy people who want to look chic. Ditto with Ri (1) well at least BH is drinkable if you must.

squire
12-20-2010, 08:41
I suspect the thought behind Basil Hayden is Bourbon for Scotch drinkers.

squire
12-20-2010, 08:43
Having given the original thread some thought I decided if they ever set up a National packaging requirements board and appoint me Grand Poobah my first ruling will be screw tops on everything.

The Boozer
12-20-2010, 14:35
We are not the people BH is made for so they are not going to change a thing about. BH is bourbon on training wheels in a fancy bottle with a fancy price tag and that's just what it's supposed to be for fancy people who want to look chic. Ditto with Ri (1) well at least BH is drinkable if you must.

But its Xmas time, we can wish can't we? :grin:

ratcheer
12-20-2010, 15:14
I would like to have a Wild Turkey 101-proof well aged and very rich tasting, but with the same flavor as regular Wild Turkey 101.

Tim

smokinjoe
12-20-2010, 15:59
I would like to have a Wild Turkey 101-proof well aged and very rich tasting, but with the same flavor as regular Wild Turkey 101.

Tim

Me too, Tim. Unfortunately, they don't sell the 12 yr, here. Dang it!

ratcheer
12-21-2010, 08:57
Me too, Tim. Unfortunately, they don't sell the 12 yr, here. Dang it!

Joe, I don't think they even make the 12-yr, anymore. I could be wrong.

Tim