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View Full Version : Allocation News From Templeton Rye



silverfish
02-13-2011, 05:29
Whisky Intelligence (http://www.whiskyintelligence.com/2011/02/allocation-news-from-templeton-rye-american-whisky-news/) posted an entry with Templeton's Dec 10 - Dec 11
preliminary allocation and why it's so hard to find their product in Iowa.

"As you can see, we sent nearly 80% of our December allotment to Iowa
and will continue to do our best to supply our home state while balancing
the future growth for our company."

but

"What we want to make clear is that once we sell product to the ABD we
do not control where it ends up or the price on the shelf. We have a lot
more influence on those items in other states and quite frankly, if Iowa
were not our home state we would probably allocate much less product
here."

Josh
02-13-2011, 13:41
"We have a lot
more influence on those items in other states and quite frankly, if Iowa
were not our home state we would probably allocate much less product
here."

And if my aunt had balls, she'd be my uncle.

I guess it's intended as a criticism of the Iowa ABD. Still an odd thing to say.:skep:

silverfish
02-13-2011, 14:54
I guess it's intended as a criticism of the Iowa ABD. Still an odd thing to say.:skep:

That's the impression I got after reading the piece.

MissinER101
02-13-2011, 20:19
An interesting (maybe) side note on Templeton......I have a brother-in-law who's family had been in the grain business during prohibition in that part of Iowa. So I asked if the family had supplied any grain for the distilling. He said they hadn't supplied grain but they were "distributors", they would get the whiskey in 5 gal containers and break it down into flasks, pints etc.

As they were the grain elevator it was common for the locals to stop by on a regular basis. No whiskey exchanged hands at the elevator, someone would come in and pay and a drop would be arranged like the third telephone pole north of a road intersection etc.

Once Templeton was back in production his dad always had a bottle or two on hand.

IowaJeff
02-14-2011, 08:49
They're definitely trying to deflect some criticism onto the ABD (which does deserve criticism). There are a lot of complaints about allocation around the state and price increases. Allocation is up to the ABD, any price increases are primarily retailers-neither are Templeton's fault. I think Templeton also ges some grief about allocating to Chicago and NY when the demand is still so high in Iowa. There may be many criticisms levied against Templeton, but IMO that's not a real good one. They clearly want to expand the brand beyond Iowa and to do so they have to give other major markets a taste.

cowdery
02-15-2011, 10:48
Small semantic point. Iowa ABD controls distribution to retail and thus a kind of "allocation" but as the term is used the "allocation" in question is how much product Templeton is allocating to Iowa out of their total production.

Templeton has itself in a box of its own making. Demand outstripping supply may seem like a good problem to have but in Templeton's case, they keep promoting, promoting, promoting, but then people go to the store and can't find the product. They get mad, retailers complain, and the ABD has complained and been very critical of Templeton. Getting in a pissing match with the ABD may be satisfying and it's always easy to blame the government for anything, but in the long run I think Templeton is in trouble.

IowaJeff
02-15-2011, 14:16
"They get mad, retailers complain . . ."

That's true, many of the retailers I've talked to here in Des Moines are annoyed at the constant calls and questions about TR. I know some mark it up quite a bit out of spite, or 'compensate themselves for the annoyance.'

In other TR news, they are starting to sell used barrels. I have a friend who's going to go get one today. Nothing like sticking your face in a used whiskey barrel-great smell.

White Dog
02-15-2011, 18:17
Small semantic point. Iowa ABD controls distribution to retail and thus a kind of "allocation" but as the term is used the "allocation" in question is how much product Templeton is allocating to Iowa out of their total production.

Templeton has itself in a box of its own making. Demand outstripping supply may seem like a good problem to have but in Templeton's case, they keep promoting, promoting, promoting, but then people go to the store and can't find the product. They get mad, retailers complain, and the ABD has complained and been very critical of Templeton. Getting in a pissing match with the ABD may be satisfying and it's always easy to blame the government for anything, but in the long run I think Templeton is in trouble.

Templeton is really in trouble when you think about the introduction of Bulleit Rye coming next month. That's gonna suck up all the extra LDI juice. Bush may have to actually make his own Whiskey!!:shocked: :shocked:

cowdery
02-16-2011, 00:25
Templeton is really in trouble when you think about the introduction of Bulleit Rye coming next month. That's gonna suck up all the extra LDI juice. Bush may have to actually make his own Whiskey!!:shocked: :shocked:

Shall we start the betting...

tommyboy38
02-16-2011, 16:35
I have no idea what goes on in Iowa but it can be found rather easily around Chicago. Is it really that hard to find or is this just a PR stunt telling people "It's so hard to find so buy it if you see it"

Anyone know if the Templeton people are involved with the Iowa bourbon I've seen lately...comes in the same bottle.

Lost Pollito
02-16-2011, 18:20
Anyone know if the Templeton people are involved with the Iowa bourbon I've seen lately...comes in the same bottle.
Hey Tommy!! The Iowa Bourbon is from Cedar Ridge. Different place.

cowdery
02-16-2011, 19:14
Is it really that hard to find or is this just a PR stunt telling people "It's so hard to find so buy it if you see it."

As Iowa-based posters have already confirmed, it's real and a serious problem for Templeton, as it is causing ill will with consumers, retailers and state regulators. Doubt it's possible to be too successful? Templeton has been great at creating demand, not so good at satisfying it, and they have not corrected their course very effectively. I think it's because their first instinct in every case is to not tell the truth.

IowaJeff
02-16-2011, 19:15
I have no idea what goes on in Iowa but it can be found rather easily around Chicago. Is it really that hard to find or is this just a PR stunt telling people "It's so hard to find so buy it if you see it"

Anyone know if the Templeton people are involved with the Iowa bourbon I've seen lately...comes in the same bottle.

I can't speak for all of Iowa, but in Des Moines, it really is that hard to find. Many liquor stores have waiting lists. I don't ever go out looking for TR, but I frequent quite a few liquor stores and rarely see a bottle on the shelf. Some people get to the liquor store early in the morning on the day when they get their shipments. It was really crazy around Christmas. In Des Moines, it is the adult version of Cabbage Patch/Ticklemeelmo/furby/whatever the kids want these days. Before Christmas I saw a bottle for $80, and I'm sure someone paid it.

p_elliott
02-17-2011, 06:53
The small town I live in the local store always has it on hand but you should have seen the look on the face of the owner when I told her it wasn't made in Iowa. I proceeded to tell who does make it she had an absolute look of betrayal on her face as this is the only rye they sell.

Parkersback
02-17-2011, 07:11
I have no idea what goes on in Iowa but it can be found rather easily around Chicago.

Same for NYC, it's becoming strangely ubiquitous. But I don't see it jumping off the shelves. For the money, you can get two bottles of WT101 or Ritt101.

A friend of mine bought some and I had a bit neat, and then some in a Manhattan. Both were fine drinks, but not remarkable. But I didn't think it was better than Ritt BIB, and probably not $35 better than Old Overholt, IMHO.

I hate to pile on here, but I'd be bummed too if I was one of those Iowans who'd been told this was an Iowa product, made in Iowa, by Iowans, just like they made it in Iowa back in the day, only to find out that its not made in Iowa, and that fact was being in any way concealed. I love supporting local products, especially ones that are steeped in the history of a place, and it'd feel pretty awful to me to think a company was trying to trade in on that desire without actually delivering on the implied promise.

Josh
02-17-2011, 07:50
Hey Tommy!! The Iowa Bourbon is from Cedar Ridge. Different place.
You missed this thread Tommy, my boy...
http://www.straightbourbon.com/forums/showthread.php?t=14164 (http://www.straightbourbon.com/forums/showthread.php?t=14164)

CorvallisCracker
02-17-2011, 08:54
The small town I live in the local store always has it on hand but you should have seen the look on the face of the owner when I told her it wasn't made in Iowa. I proceeded to tell who does make it she had an absolute look of betrayal on her face as this is the only rye they sell.

You're just a Big Meanie, Paul. I suppose you also tell five year olds that there isn't a Santa Claus.

lrochau
02-20-2011, 19:32
Templeton avail seems to go up and down in the Quad Cities. Prices range from $32-$40 that I have seen. Most places have it around the $36 range.

I do know a guy who owns a grocery store and his stock sells out in about 6 hours at a one per customer limit.

craigthom
02-21-2011, 20:56
Now that they've created demand the market is ripe for someone to come in and actually make a rye in Iowa.

Inthewater
02-22-2011, 14:13
I've had some tastes of the different "batches" they have had, but have never actually purchased a bottle.

It just isn't good enough for what they charge for it.

My opinion, of course.

Also, I get into arguments all the time with drunk know-it-alls that demand it is a 100% Iowa product, and try to astound me with their whiskey knowledge. One dude tried to argue with me that Jameson Irish Wiskey was single malt Scotch...then demanded that TR was Iowa through and through.

Meh.

tommyboy38
03-03-2011, 19:11
Thanks to the Iowans and others setting me straight. I saw a bottle today that was approaching $50 if my memory serves me right... I grabbed a VWFRR instead.
If anyone in Iowa needs some, come on down to Chicago.

cowdery
03-03-2011, 19:14
It's in all the bars too. There's plenty in Chicago.

So there, Iowa!

tommyboy38
03-17-2011, 20:31
And I saw a few bottles a day ago with a little sign saying it was allocated and hard to get and "Are you worthy?"
I decided I wasn't and grabbed something else.

Josh
03-18-2011, 04:05
And I saw a few bottles a day ago with a little sign saying it was allocated and hard to get and "Are you worthy?"
I decided I wasn't and grabbed something else.

:lol: :lol: :lol: :lol: :lol: :lol:

Shunryu
05-04-2011, 07:29
I saw Templeton Rye in the West Des Moines, IA COSTCO last year for $28 a bottle. They haven't had any that I've seen since last summer.

The Iowa distributors are a bit weird though. I can find Michelob Amber Bock everywhere but I can't find Michelob Classic Dark anywhere. I think it's still made but at a big grocery store chain the guy in charge of the liquor department said it's just not available through the distributor for the Des Moines area. On the surface it's odd but perhaps there is a reason.

tehbeardman
05-05-2011, 03:50
As a native Iowan, it is frustrating to see this very high pedestal people put Templeton on. Especially because in my eyes its a $30 whiskey max. And Paul is right, it is kinda of fun to blow people's minds and tell them its not actually made in Iowa, but Indiana. And hey, if they don't believe you, you can just tell them to go watch the youtube video they made that shows it being made at LDI.

cowdery
05-05-2011, 14:37
I've gone through a whole range of emotions. Now I think it's cute, like little kids believing in Santa Claus.

p_elliott
05-21-2011, 06:26
I got an email from internet wines they have a special on Templeton Rye for $49.99 a bottle and have 300 bottles. They still have 300 bottles as far as I'm concerned.

BFerguson
10-06-2011, 03:21
Had the opportunity to try this over the weekend.

It was a nice pour, but nothing special to write home about. And for what I say it go for in the stores, I'm not going to be picking one up anytime soon for what is in the bottle.

The biggest shock came to me when I got the bill, for what I paid for two glasses, I was halfway to purchasing a bottle in the store. Couldn't believe that they had this as the most expensive Bourbon on the menu. :bigeyes:

But, it was all part of the experience. Besides, the veal chop was excellent.

B

Chuckles
10-06-2011, 10:26
Bourbon is my preferred whiskey, and I like wheaters best, but enjoy rye for a change of pace now and then. Early this year I was gifted with a bottle of Templeton and told how lucky I was to get one (it's widely available in Illinois, but pricey, so I'm lucky I didn't have to pay for it). Finally opened it over the weekend and found not much to back all the hype. The whiskey seems immature (okay, young) and weak (in proof and flavor). This will be sitting around for a while and I'm now planning to buy a rye I know I'll like to remind me why I like it.

IowaJeff
10-06-2011, 11:11
I like it, and I like that its increased interest in whiskey in Iowa. I just wouldn't buy it for the price its usually sold for or make the effort to track down a bottle. It tastes about the same a Bulliet for me, and Bulliet is cheaper, higher proof, and easier to find. If it was $30 and easy to find I might pick one up every now and then for some rye variety.

tommyboy38
10-20-2011, 20:52
I ended up with an open bottle after a whiskey tasting event a few years ago and still haven't even tried it. And I like rye whiskey.