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IowaJeff
03-31-2011, 10:46
Thought some of you would enjoy this video. Shows the whiskey making process well, and you get some glimpses inside of LDI. I know TR can be controversial around these parts and I'm not trying to rustle any feathers, just thought it was a good video.

http://www.youtube.com/watch?v=2G6ZW5igSUA&feature=player_embedded#at=486

cowdery
03-31-2011, 18:00
This is me, keeping my mouth shut.

jmpyle
03-31-2011, 19:42
This is me, keeping my mouth shut.

Haaaa! :slappin: Chuck, I for one have been critical at times when things have gone down this road (although I do share much of the concern with TR). Understanding that, I have to vigorously applaud your restraint. I've been patiently waiting for what you had to say on this one.

White Dog
03-31-2011, 20:16
Thought some of you would enjoy this video. Shows the whiskey making process well, and you get some glimpses inside of LDI. I know TR can be controversial around these parts and I'm not trying to rustle any feathers, just thought it was a good video.

http://www.youtube.com/watch?v=2G6ZW5igSUA&feature=player_embedded#at=486

Out of curiosity, what makes it "a good video?"

IowaJeff
03-31-2011, 20:41
Out of curiosity, what makes it "a good video?"

I thought it was good that they showed where the whiskey was actually made. It was good to see inside LDI. It was good to learn that TR uses a proprietary yeast strain; I'd like to know more about it, but it piqued my interest. It was interesting to see that, unless I'm mistaken, the barrels are stored at LDI. It's a fluffy marketing piece for sure, but it didn't shy away from where it is distilled and it didn't pretend that anything is distilled in Templeton. I would be curious to know if they do provide a unique recipe and yeast strain to LDI or if it is just 'standard' LDI stocks, if such a thing exists.

And before I start getting flamed: no I don't work for Templeton and I'm not a huge TR fanboy. I just thought a video showing LDI, where many are sourcing whiskey these days, would be of interest.

p_elliott
04-01-2011, 12:43
Sorry Jeff

But did you see the other video where they were leading a tour of TR and tried to pass off that pathetic piece of shit as a still? You can not trust anything that comes out of TR mouths.

Chuck I ran my mouth for you.

IowaJeff
04-01-2011, 13:23
Sorry Jeff

But did you see the other video where they were leading a tour of TR and tried to pass off that pathetic piece of shit as a still? You can not trust anything that comes out of TR mouths.

Chuck I ran my mouth for you.

I have not seen any other TR videos. I'm not a TR apologist, just found it an intriguing video what with all the LDI hubub lately. After they said they would show us how TR was made I fully expected to see their 'still'.

IowaJeff
04-01-2011, 13:37
I'm pretty sure TR has used their still for a small special release. I vaguely recall reading something about some type of special-centennial-somthingorother release of some weird mash bill that was distilled there, and I know I've seen it at a few liquor stores. Its not used to make TR, of course, but I think its been used. That's guesses on top of assumptions though, I don't know for sure.

cowdery
04-01-2011, 13:44
If there was anything in that set of videos that showed LDI -- which is a real distillery -- I didn't find it.

Lost Pollito
04-01-2011, 14:06
If there was anything in that set of videos that showed LDI -- which is a real distillery -- I didn't find it.
I didn't either at first. You have to scroll the link in this thread back to the beginning of the video.

T Comp
04-01-2011, 14:24
I couldn't bring myself to watch any more TR vids after viewing the one linked but it was worth going there for the good laugh I got from the second video down in the suggestions column, which has nothing to do with TR :lol: .

IowaJeff
04-01-2011, 14:29
I didn't either at first. You have to scroll the link in this thread back to the beginning of the video.

Sorry about the weird link. I don't know why it would link to only the last 30 seconds of the video. The LDI portion is at about 1:40 to 5:00.

Try this one: http://www.youtube.com/watch?v=2G6ZW5igSUA

cowdery
04-01-2011, 17:40
I see it now. It is a nicely produced video. I like a lot of things about Templeton. I guess since they're tying themselves to the lawlessness of Prohibition, expecting them to tell the truth about their product would be contrary to their brand.

To be specific, the primary lie in this video is that LDI is making a custom product for them, although throwing a few bushels of 'their' rye into the mix was a nice touch.

LDI looks a lot like CMDK in Owensboro, the old Medley Distillery that Angostura also owns.

IowaJeff
04-01-2011, 18:45
I see it now. It is a nicely produced video. I like a lot of things about Templeton. I guess since they're tying themselves to the lawlessness of Prohibition, expecting them to tell the truth about their product would be contrary to their brand.

To be specific, the primary lie in this video is that LDI is making a custom product for them, although throwing a few bushels of 'their' rye into the mix was a nice touch.

LDI looks a lot like CMDK in Owensboro, the old Medley Distillery that Angostura also owns.

I wondered about the 'custom' product and the 'proprietary' yeast strain. Does LDI do custom orders for anyone or do they just roll with a couple of mash bills?

Rughi
04-01-2011, 19:10
I wondered about the 'custom' product and the 'proprietary' yeast strain. Does LDI do custom orders for anyone or do they just roll with a couple of mash bills?

The question isn't as much would they as did they.
Noone on this forum knows.

cowdery
04-01-2011, 21:54
The people at LDI schooled them well. All of the yeasts LDI uses are proprietary. I'm not sure who owns them now but Seagram's developed and patented them. See, it's all very clever. Because it is a 'proprietary yeast,' it's just not Templeton's proprietary yeast.

We don't know it's not a custom job. We only know what we know and based on what we know it's very unlikely that it's a custom job.

You have to think about aging time. We know it could not have been a custom job initially because Templeton had aged product to sell on day one. (They got their license in 2005.) Legally, LDI could not have done any kind of business with Templeton until Templeton had a license. So it could not have been custom initially. Did they convert it to custom at some point? You're right, we don't know.

And why don't we know?

But if you've got a successful product, why would you change it? It is legally impossible for it to have been custom-made product before 2009. Thereafter it's logic. Why would they mess around with something that's working? Why would they go to the added expense of a custom job when there is no advantage in it?

As for 'would' LDI do custom, of course they would. That's their business. But a custom job is a much more costly proposition for them, therefore it's more costly for the customer. Templeton is obviously well-capitalized, based on their marketing spend. Is it reasonable to imagine they're also buying product four years ahead? That's why they're doing business with LDI in the first place. Because LDI has mature product to sell.

What I'd like to know from a business standpoint is why? Why does LDI have mature product to sell? All of these people have been buying whiskey with at least two years on it. Templeton seems to have a lot of barrels so it's conceivable they're now buying it at two years and aging it there for the last two years. (Again, no, we don't know. Why don't we know?) It wouldn't make sense to pay to ship the whiskey in barrels otherwise.

So my question for LDI is, why did you make that whiskey? Have they, in fact, been making whiskey and laying it down -- an expensive proposition -- on the if-come? And how's that working out for them? My suspicion (Again, no, we don't know. Why don't we know?) is that it has been working out okay but they don't have enough capital to ramp it up and make a real business of it.

You would think that if that is the case and they're trying to sell the place, they would want people to know that. But companies are run by people who sometimes made decisions contrary to their best interest.

IowaJeff
04-02-2011, 07:22
Jeez Chuck, maybe TR's age old handwritten recipe happened to be the exact same recipe that LDI had been using. You're such a skeptic. :grin:

TomH
04-02-2011, 08:42
I couldn't bring myself to watch any more TR vids after viewing the one linked but it was worth going there for the good laugh I got from the second video down in the suggestions column, which has nothing to do with TR :lol: .

Actually, I enjoyed seeing inside LDI, but I must agree with you about the other video being great (I really can't figure out how it managed to pop up in the related videos list).

cigarnv
04-02-2011, 12:32
Well done video which puts a face on the product. You have to admire these small whiskey houses like Templeton, High West, Catoctin, etc. that believe enough in the products they sell and the future of the whiskey industry to step up and make something happen. Tough not to respect folks who are willing to put their money on the line for something they believe in.

T Comp
04-02-2011, 13:52
I couldn't bring myself to watch any more TR vids after viewing the one linked but it was worth going there for the good laugh I got from the second video down in the suggestions column, which has nothing to do with TR :lol: .


Actually, I enjoyed seeing inside LDI, but I must agree with you about the other video being great (I really can't figure out how it managed to pop up in the related videos list).

And just for clarification the TR video I was referring to above was not the one shot at LDI but the more purposely schlocky one with the local employees doing the bottling. And I'm still guffawing over the other video based on my experiences with a few select fellow employees that have had the procedure done.

cowdery
04-02-2011, 14:50
Actually, I enjoyed seeing inside LDI, but I must agree with you about the other video being great (I really can't figure out how it managed to pop up in the related videos list).

Maybe because the subject is what's real, what's not, what can be made to seem real, and whether to some people it even matters.

ILLfarmboy
04-04-2011, 07:27
Watching the video was like watching a dirt-bag politician skillfully "walk back" his previous statements and lay down a slick story containing a mixture of un-debunkable/unprovable statements and statements while technically true are designed to mislead the viewer and continue as much of the BS ruse as possible.

Disgusting!


A while back while trying diferent beers at an Old Chicago I was talking to a fellow patron about Templeton. He knew it wasn't made in Iowa but didn't know it was made by LDI, nor did he know anything about bulk whiskey purchases and bottlers who are not distillers. He does now.