Hancocks on sale at Liquor Barn, Part 2

[Parkersback]

The previous thread on this bottle was old and locked.

I picked up a bottle of this while traveling last week, I couldn't resist as Hancock's is rare and expensive in NYC (about $50), and the Liquor Barn version is a hand selected barrel and on sale for 27.99.

It was a hit with the guys I was traveling with. Me, too. Not sure what to say about it exactly, but tonight as I finish the night with a small pour I'll give some notes a shot:

Color: Pretty light, though not excessively so. Like a golden honey. But I assumed because of the premium price that this was an old-ish bourbon (7-10 yrs?) but it doesn't really look that old.

Nose: Again, it is light. Not much alcohol burn. Honey, vanilla. Apple, green apple, maybe even light lemon? Later on a bit of some kind of sugar cereal, like Apple Jacks or something.

Taste: Pretty consistent with the nose. No surprises. Pleasant and easy.

Finish: A nice warmth sticks around, but the taste dissipates pretty quickly.

This is a pretty good bourbon, but not remarkable. I am very glad I bought it, but I am not sure I'd buy another, even at 27.99. I have no idea why anyone would buy this at $50.

[squire]

Pretty good and consistent is how I would describe Hancock. Sort of the Basil Hayden of the BT group. It's like, lets put out a handful of premiums and see what sells. At $22.50 yes, perhaps, but no more and even then I would wait for a sale.

[Barrel_Proof]

The Liquor Barn version is ... on sale for 27.99.

HPR has been "on sale" at LB for about 5 years now. Lately, you get a cute little velveteen LB bag with your bottle, too.

[squire]

Oh, well if I can get a bag . . .

[ThomasH]

I love this stuff and get a bottle every trip to Ky. The last one I bought even had the bonus bag!

Thomas

[birdman1099]

Ive had a few bottles... a good buy at $28

[TNbourbon]

...This is a pretty good bourbon, but not remarkable. I am very glad I bought it, but I am not sure I'd buy another, even at 27.99. I have no idea why anyone would buy this at $50.

And there ya go -- the 'nugget' in a nutshell!
Most people DON'T pay $50 for this bourbon, which is why Liquor Barn chronically has it on sale.
I've seen it a bunch of times while in KY at that price, and never bought it (yes, I've had it -- not on my dime, thankfully). I can always find something at least as interesting for the money. Somebody at BT has a blind spot regarding this bottling, I think.

[squire]

I think they ought to close it out and reissue under a different label with a lower sales price.