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callmeox
04-15-2011, 05:08
Wild Turkey 81 proof has joined the 80 and 101 proof expressions on Ohio's price list for May. Has anyone seen this elsewhere or have information on it?

Since the 80 proof contains younger whiskey and is not just a lower proof version of the 101, could the 81 be the 101 with more water?

OscarV
04-15-2011, 12:55
This is very interesting.
I wonder if WT is going to drop the 80prf?
Go with 101 and 81 for marketing reasons, the 101 is their signature and maybe they want to push the 81 out front ahead of all the other 80's.

kickert
04-15-2011, 13:37
81 one makes a lot of sense. Who wouldn't want to get more and the 0.5% increase in proof is negligible for a distillery and created a unique marking (I have never seen 81% before).

callmeox
04-15-2011, 13:56
The price listed is about 10% higher than the 80 proof of the same volume so that would be an interesting way to slide in an increase.

smokinjoe
04-15-2011, 14:01
80...81....Whatever it takes...;)

callmeox
04-15-2011, 14:10
80...81....Whatever it takes...;)

Yeah, and I could hear the champagne chilling in the background. :lol:

FWIW, there have been a dozen or so new COLA entries for Wild Turkey in the last month after being silent since the American Honey approvals. Unfortunately, there is little detail in any of them.

DeanSheen
04-15-2011, 17:06
Bahh! Turkey keeps messing around on the low end.

Bring back the good Birds!

G.H.Adams
04-15-2011, 21:04
I'll drink to that. They need to bring back the 8 and 12 year old.

Josh
04-18-2011, 08:30
Sounds like a mistake to me.

callmeox
04-18-2011, 08:58
Sounds like a mistake to me.

As tough as it is to get something listed in Ohio, I can't see them listing three sizes of a product by mistake. There is something to it.

Rughi
04-18-2011, 09:20
My guess is that the 81 matters more to the TTB than anyone else in the production process.

cowdery
04-18-2011, 09:30
While 81 proof makes some marketing sense as a parallel to WT's distinctive 101 proof, I suspect this is an Ohio-only thing based on some peculiarity of Ohio's always peculiar liquor laws; i.e., a way to take a price increase under the guise of a new listing. It seems like too small of a thing to really bother with otherwise.

On the other hand, Ohio has often been a bellwether as things have to be listed there well in advance of their scheduled release.

OscarV
04-18-2011, 13:28
I suspect this is an Ohio-only thing based on some peculiarity of Ohio's always peculiar liquor laws; i.e., a way to take a price increase under the guise of a new listing.




The price listed is about 10% higher than the 80 proof of the same volume so that would be an interesting way to slide in an increase.

So what is the current price of WT 101 & 80 in Ohio?
Here in MI it is $21.97 & $19.97.
I can't see WT having an 81prf just for one state.

callmeox
04-18-2011, 14:31
So what is the current price of WT 101 & 80 in Ohio?
Here in MI it is $21.97 & $19.97.
I can't see WT having an 81prf just for one state.

750ml bottle

80/81/101

16.25/18.00/21.00

sailor22
04-19-2011, 21:14
According the Jim Russell its a new iteration containing more older whiskey.
New Bottle, new label, new proof new Whiskey. National distribution.

ThomasH
04-19-2011, 21:41
This stuff is priced cheaper by the ounce in the 1L size than in the 750 size, which is almost never the case. State law in Ohio mandates that liquor permit holders must purchase at wholesale, all liquor in 1L size bottles unless the brand is not available in 1L size. WT must really want to push this as a new release. It is a clever marketing gimmick!

Thomas

kickert
04-19-2011, 21:48
According the Jim Russell its a new iteration containing more older whiskey.
New Bottle, new label, new proof new Whiskey. National distribution.

Thanks for the update Steve!

harshest
04-29-2011, 11:53
I see this will be available here in Michigan after May 1st. The state web site shows it as "Wild Turkey 81" and will have a state minimum of $17.98, two dollars less than the 80 proof and three dollars less than 101.

DeanSheen
04-30-2011, 17:16
We saw the barrel head at the distillery on the tour.

callmeox
04-30-2011, 17:33
Barrel heads with the new label style and the 81 proof extension (from the Wild Turkey tour).

http://yfrog.com/h2h0lkfj

cowdery
04-30-2011, 19:34
Got the story on this direct from a Wild Turkey representative (production guy) at the Sampler. The new 81 proof is the 101 proof plus water. The 80 is younger whiskey, about 5 years, while the 81/101 is more like 7 to 8. He wouldn't exactly say this but the look on his face said, "The difference is that the 80 is crap while we're pretty proud of the 81.

I wonder how they're going to communicate that to consumers?

OscarV
05-01-2011, 07:41
This is the first time that I know of that a bourbon has increased it's age in the last 10 years or so when everyone else is dropping age statements and going with younger whiskey in the bottle.

Parkersback
05-01-2011, 09:14
Can you imagine the groundswell of support from hardcore bourbon heads if they brought the 101 back to a true 8 years?

SBOmarc
05-01-2011, 10:23
Can you imagine the groundswell of support from hardcore bourbon heads if they brought the 101 back to a true 8 years?

That would be very nice indeed.

A Wild Turkey 81 proof made with older stock.It seems to me that going after the Basil Hayden drinkers is the target.

I just don't get the why?

craigthom
05-01-2011, 12:58
That would be very nice indeed.

A Wild Turkey 81 proof made with older stock.It seems to me that going after the Basil Hayden drinkers is the target.

I just don't get the why?

We know better, but I've met people who think higher proof liquor is the same as lower proof, only with more alcohol, for proving manliness and getting drunk faster.

When I've mentioned adding water to a barrel strength bourbon to get it down to something they can drink, they say they don't want watered down whiskey; they want something that was MADE at the lower proof. I guess they think bourbon comes out of the keg at the bottled strength.

And they can make a lower price point with lower proof, since there's less whiskey in the bottles.

squire
05-01-2011, 22:00
Right Craig and unfortunately there's a lot more of them than us and the product follows the money.

OscarV
06-06-2011, 14:12
Scored 'em!
The WT 81's that is.
And the new label 101, so let the dusty hunting begin on the old label 101!!:rolleyes:

wadewood
06-06-2011, 14:23
Scored 'em!
The WT 81's that is.
And the new label 101, so let the dusty hunting begin on the old label 101!!:rolleyes:


OK, I understand buying maybe 1 bottle of the WT81, but 2???

White Dog
06-06-2011, 14:34
That would be very nice indeed.

A Wild Turkey 81 proof made with older stock.It seems to me that going after the Basil Hayden drinkers is the target.

I just don't get the why?

Is there any such thing as a "Basil Hayden drinker?" outside of someone who is simply served Basil's as part of some bar's cocktail?

Basil Hayden fans please come forward.:skep: :skep:

OscarV
06-06-2011, 14:43
OK, I understand buying maybe 1 bottle of the WT81, but 2???

I am a collector of all things Turkey.
One bottle is for the collection and the other one is to drink.
My Turkey collection pic will be posted sometime this week or weekend.
Also, WT 81 is different than WT 80.
WT 80 is younger than WT 101.
WT 81 is 101 cut to 81.

Speaking of being a collector, can anyone out there help me out?
I need a bottle of WT 86.8 with the 7 Y.O. age statemnet on it.
PM me and you will not regret it, I over-pay!

gburger
06-06-2011, 14:49
I just finished the book: American Still Life: The Jim Beam Story.
At the end they discuss the four small batch bourbons that Beam makes. Then I looked up at my bar and saw all of them sitting there.
So I decided to do a quick taste test.

Knob Creek: Enjoy this quite a bit.
Basil Hayden: Wish I would have spent the money on something else. My guests seem to choose this on the look of the bottle not what is inside. Too bad for them, but I need to get rid of it somehow.
Booker's: True barrel strength non filtered, hot as hell and great tasting.
Baker's: A good pour, right down the middle for me, not great, not bad , but worth having at home.

OscarV
06-06-2011, 14:56
I just finished reading the book American Still Life: The Jim Beam Story and they talked about the four small batch bourbons from Beam. Then I looked at my bar and I saw all four sitting there. So I did my own taste test of them.

Knob Creek: like it a lot.
Bail Hayden: wish I had not spent money on it, other than the nice bottle, yuk
Booker's: whoa, hot but very tasty. You already know this is truly out of the
barrel non filtered, not watered down to a lower proof. Great stuff.
Baker's: a nice pour, not great not bad just right

...and this relates to WT 81prf because,.....?

wadewood
06-06-2011, 15:18
I am a collector of all things Turkey.
One bottle is for the collection and the other one is to drink.


Yes, I know the collector mentality. I would have bought 1 for collection and then just added water to my WT101 if I wanted to taste WT81 (or had a pour at a bar).

OscarV
06-06-2011, 15:20
Yes, I know the collector mentality. I would have bought 1 for collection and then just added water to my WT101 if I wanted to taste WT81 (or had a pour at a bar).

But I don't roll that way, I roll all the way.

Also to get the full taste you need to do a whole bottle.

IMHO ofcourse.

gburger
06-06-2011, 16:24
...and this relates to WT 81prf because,.....?

I know it looks like I got off the Turkey subject, I was repiling to White Dogs comment on looking for Basil lovers.
Sorry if I high jacked anything

OscarV
06-06-2011, 16:49
no need to apologize gburger, I'm all over the place most of the time

harshest
06-07-2011, 11:46
The official press release on WT81 from the Skyy Spirits website

http://pr.skyyspirits.com/2011/06/06/new-wild-turkey%C2%AE-81-bourbon-takes-flight/


LAWRENCEBURG, KY (June 7, 2011) – Wild Turkey® is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was developed with bartenders and consumers in mind, creating a truly mixable spirit that delivers Wild Turkey’s famous kick every time.

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research. Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye, Eddie wanted to create a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.

“I discovered those folks who didn’t want the punch of Wild Turkey 101 were sorely disappointed by other whiskies that disappeared like a fox down a hole when mixed with things like cola,” said Eddie Russell. “So with Jimmy’s blessing, I developed Wild Turkey 81 – an everyday whiskey that can stand up to any mixer or in any cocktail with the bold, in-your-face taste that is distinctively Wild Turkey.”

Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts. Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky. Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon.

The filled barrels are placed in wood-rack warehouses that use no heaters or air conditioners, unlike others in the category. Continued Eddie, “Mother Nature’s got her hands all over this brand. We like to do things the old fashioned way around here, letting the barrels age solely based on the weather that shows up on our doorstep that day, which creates a more balanced whiskey.”

Wild Turkey 81 is a masterful blend composed primarily of six, seven and eight year old whiskies, making it the longest-aged bourbon or Tennessee whiskey in its class. The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.

“I’ve spent the last 30 years working with my son Eddie, and teaching him everything I know about making bourbon,” said Jimmy Russell, himself a 57-year whiskey veteran. “As soon as I tasted Wild Turkey 81, it was clear he was paying attention. I am one proud Dad.”

Wild Turkey 81 shows up to the party wearing brand-spankin’-new duds, in the form of the first package change to the Wild Turkey family in nearly 15 years. The classic bottle shape remains the same, but the label gets a “badass” makeover. It is cleaner and more aggressive than before, with the famous Wild Turkey symbol standing proud. The label gives a stronger nod to which Wild Turkey product you are about to enjoy – 81 or 101 – and shouts out our proud Kentucky heritage like never before. The new packaging will be featured with Wild Turkey 81, Wild Turkey Rye, and the kickass granddaddy of them all: Wild Turkey 101.

“Even a good old boy changes his shirt every now and again,” said Jimmy.

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide. It will be supported by an extensive marketing campaign featuring print, outdoor and digital advertising, as well as a loud, badass social media campaign.

Wild Turkey 81 joins an already impressive lineup of bourbons and rye whiskies from the Wild Turkey distillery in Lawrenceburg, Kentucky, including the iconic Wild Turkey 101, Rare Breed, Kentucky Spirit, Russell’s Reserve, and American Honey®. Wild Turkey is distributed in the US by Skyy Spirits.

Josh
06-07-2011, 11:53
Thanks for posting Doug! I don't know who wrote that press release but I'm sure Jimmy and Eddie would cringe at the use of the word blend in the 6th paragraph.

DeanSheen
06-07-2011, 11:57
So O what's the verdict?

OscarV
06-07-2011, 13:55
So O what's the verdict?

Yesterday I would have said "hmmm bourbon light" after tasting it neat, but good bourbon light.
Today I filled a collins glass with ice and topped it off with WT 81, I like it.
But after 875 cases in 93 degree heat at work today I think anything would be good.
There's still more in the bottle and still more days to try it.

Hey Wade, I'm saving some for ya!!:cool:

IowaJeff
06-07-2011, 16:19
wow, I ignored this thread because I assumed it was about some old no longer produced WT. This is interesting. They almost have to phase out the 80 proof, right? For consumers buying or ordering the 80 proof I would think it would be difficult to convey the difference b/w 80 and 81.

cowdery
06-07-2011, 20:38
wow, I ignored this thread because I assumed it was about some old no longer produced WT. This is interesting. They almost have to phase out the 80 proof, right? For consumers buying or ordering the 80 proof I would think it would be difficult to convey the difference b/w 80 and 81.

It'll probably depend on pricing. If they price the 80 a buck or two below the 81, they might be able to continue to sell both. They should be able to make it cheaper, since I'm told the 80 proof is 4-years and a day, while the 81 is, as the release says, 6-8 years.

jeff
06-08-2011, 04:26
I remember being told by someone at the distillery that the 80-proof was a mingling of 4-6-8yo bourbon, while the 101-proof was a mingling of 6-8-12yo bourbon. That was probably 7 years ago and has likely changed as supplies of aged whiskey have tightened. I remember thinking back then that the 80-proof had a decent flavor-profile, if a little on the weak side. I haven't tried it in about as long though.

IowaJeff
06-08-2011, 08:17
It'll probably depend on pricing. If they price the 80 a buck or two below the 81, they might be able to continue to sell both. They should be able to make it cheaper, since I'm told the 80 proof is 4-years and a day, while the 81 is, as the release says, 6-8 years.

That's true, price is the best market differentiator. If that's a word. I think this is great. I'll still buy the 101, but the 81 should be a great gateway bourbon. The 101 can be a little hot for some, and as someone stated earlier, many people are reluctant to add water. Plus, as the marketing materials said, it will be a better mixer. Since JD and other 80 proofers are the predominant mixers, I imagine that 101 is often not used in the right proportion.