Jack Daniel's Label

[Shell]

Interesting article about Jack Daniel's label change:

Last Call for Lynchburg (Pop. 361) as Jack Daniel's Rejiggers Its Label
in The Wall Street Journal, June 2, 2011

[harshest]

http://online.wsj.com/article/SB10001424052702304066504576347674063906488.html

The link for those of you to lazy to use google

[kickert]

I love the semi-snarky conclusion:


On the label of a sour mash whiskey mellowed through sugar maple charcoal in the rolling hills of middle Tennessee, here's a line you won't find:

Proprietor, Brown-Forman Corp. (sales $3.2 billion), Louisville, Ky., U.S.A.

[craigthom]

The whole article is pretty snarky.

They've also changed the label every time they've dropped the proof.