View Full Version : Jack Daniel's Label
Interesting article about Jack Daniel's label change:
Last Call for Lynchburg (Pop. 361) as Jack Daniel's Rejiggers Its Label
in The Wall Street Journal, June 2, 2011
The link for those of you to lazy to use google
I love the semi-snarky conclusion:
On the label of a sour mash whiskey mellowed through sugar maple charcoal in the rolling hills of middle Tennessee, here's a line you won't find:
Proprietor, Brown-Forman Corp. (sales $3.2 billion), Louisville, Ky., U.S.A.
The whole article is pretty snarky.
They've also changed the label every time they've dropped the proof.
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