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mrviognier
07-02-2011, 15:30
Am I the only one who thinks that the new Wild Turkey packaging blows? And what's with the "Give Them the Bird" ad campaign??:banghead:

Don't know who the geniuses are that came up with this crap, but I sure hope they get booted soon.

OscarV
07-02-2011, 17:29
I agree, it's real lame.
Are they going after the idiot crowd?

Neat
07-02-2011, 17:48
the give them the bird ad campaign is idiotic.

however, i like the new labels. i'd like them better if they also said either "8 years old" or "12 years old" but that's just me. "10 years old" is a good compromise, yes?:slappin:

jburlowski
07-02-2011, 19:11
I agree, it's real lame.
Are they going after the idiot crowd?

Sadly, the "idiot crowd" is a pretty large demographic... :shocked:

moose
07-02-2011, 19:22
Just started stocking the new bottles and honestly, I feel it should be accompanied by a price drop and shelf height drop. The new label just looks like a cheap crack at attracting the youth market. The label was just fine before, should have been left alone.

p_elliott
07-03-2011, 02:24
I have mixed feelings on the new label I like the old label but the paragraph on the back of the new label is kind of cool. As for the ad campaign it was cute once but for the long haul it blows.

Special Reserve
07-03-2011, 05:33
The new label just looks like a cheap crack at attracting the youth market.

Unfortunately, attracting the youth is what marketing is all about.

ThomasH
07-03-2011, 07:29
I like the old label much better. I do like the fact that the WT81 is now the same age as the 101!

Thomas

Halifax
07-03-2011, 08:04
I don't get its appeal, but then again I don't think WT is interested in marketing to me. If they were then we would see 8 and 12 year old offerings on the shelf. When you put out a mediocre product at a premium price you've got to find a way for someone to buy it. I guess a nontraditional label and a cheesy ad campaign is what brings the sheep to slaughter these days.

unclebunk
07-03-2011, 08:19
I like the old label much better. I do like the fact that the WT81 is now the same age as the 101!

Thomas

I'm with you, Thomas. The new label stinks and should have been left alone. And the ad campaign is even worse. Sad that the "brains" behind this stuff couldn't come up with something better.

jcg9779
07-03-2011, 08:24
I haven't seen the new label or the WT81 in Atlanta. I guess we're behind the times.

mrviognier
07-03-2011, 09:27
No, it's not Georgia per se...it's Empire Distributors that are behind the times. :grin:

OscarV
07-03-2011, 10:09
I haven't seen the new label or the WT81 in Atlanta. I guess we're behind the times.



When you do see it only admit to buying one.
I bought two and a bunch of SB.com'ers were all over me for making such a stupid purchase, in their humble opinion.

G.H.Adams
07-03-2011, 20:34
I still have not seen the new labels or the 81 in my part of New Mexico. Since I like Wild Turkey I will try the 81 when I see it. As for the labels I could care less if the juice is good.

Ian S.
07-05-2011, 20:22
I picked up a new label 101 just to have but have not seen the 81, yet. I will probably pick one of the 81's up as well since I thoroughly enjoy WT.

I don't care what the label looks like or what hack ass ad campaign that they are pushing....as long as the bourbon is tasty, I'll drink up.

White Dog
07-06-2011, 09:58
They're so busy with new, bad packaging, they also forgot to put WT81 on the website. They still show the WT80.

Are you guys listening? Is it that hard to update your website?:rolleyes:

OscarV
07-06-2011, 13:50
They're so busy with new, bad packaging, they also forgot to put WT81 on the website. They still show the WT80.

Are you guys listening? Is it that hard to update your website?:rolleyes:

Actually it's not suppose to hit the store shelves until August.
I got my two WT 81's from the local WT Rep via a retailer friend.

Young Blacksmith
07-06-2011, 18:23
It's showing up all over here in ETX, I can really tell which stores sell WT faster.

White Dog
07-07-2011, 09:58
Actually it's not suppose to hit the store shelves until August.
I got my two WT 81's from the local WT Rep via a retailer friend.

It's on shelf in Wisconsin.

Tucker
07-07-2011, 10:32
No 81 in Atlanta but the new labels are showing up.

jcg9779
07-07-2011, 12:06
No 81 in Atlanta but the new labels are showing up.

I picked up a bottle of WT81 in Roswell today, Tucker.

cowdery
07-07-2011, 13:30
I don't mind the new packaging. It's appropriate and not a radical departure.

The "Give 'em the bird" campaign is another matter.

They're already in litigation with Beam Global because Beam has used "give 'em the bird" in promotions for Old Crow.

The phrase is one thing but encouraging use of the gesture is another. Most U.S. broadcast stations and many on cable won't show it. Australia is their second-biggest market. Maybe it will fly (pardon the expression) down there.

I suspect the campaign is intended to be viral and never intended for mainstream media.

Still, I think encouraging people to use the gesture as a way to order Wild Turkey is a bit dangerous. Around here it's close to using the n-word in an advertisement. Among friends the gesture can be harmless, but among strangers it can get you punched, cut, or shot pretty readily. I doubt Campari is prepared for all the wrong death suits.

It may also be delusional, if they think people will actually do it. Most people aren't that stupid.

I hope.

And, yes, Wild Turkey 81 is out and, for a 40.5% ABV spirit, not bad at all.

gblick
07-07-2011, 14:08
I've heard about cases where some people are actually filing suit against others for flipping them off. What is the world coming to?

Edit: Wait, I just ggogled it and discovered that flipping the bird is protected by the First Amendment. But I guess some people are still trying to sue over it.

OscarV
07-07-2011, 15:36
And, yes, Wild Turkey 81 is out and, for a 40.5% ABV spirit, not bad at all.

In fact, I like it.
I like it a lot.
So go ahead and pile on SB.com'ers.

cowdery
07-07-2011, 18:05
I think we can take them Oscar. We're old but we're big and we just don't care.

G.H.Adams
07-07-2011, 21:49
Still waiting as neither new label has appeared in my part of New Mexico.

T Comp
07-08-2011, 06:22
In fact, I like it.
I like it a lot.
So go ahead and pile on SB.com'ers.

Oscar, I thought you should know that it is because of you that I recently became a first time owner of a RR 90 (old label) so I ain't joining any pile. That RR 90 is good too and I'll certainly be drinking the WT 81 soon also.

ebo
07-08-2011, 07:36
What is the difference between the 81 and 101, other than proof?

doubleblank
07-08-2011, 07:56
Oscar is supporting/recommending a low proofer????? WTF?

Randy

BradleyC
07-08-2011, 08:27
What is the difference between the 81 and 101, other than proof?


The labels are slightly different.

Parkersback
07-08-2011, 09:34
What is the difference between the 81 and 101, other than proof?

This press release gives some kind of answer to that question.

http://www.kybourbon.com/index.php/new_wild_turkey_81_bourbon_takes_flight

ebo
07-08-2011, 20:46
Hmmm.... sounds like it's just watered down 101 to me. I'll try it, of course... but I don't see why I'd choose it over the 101.

nblair
07-08-2011, 20:56
Oscar, I thought you should know that it is because of you that I recently became a first time owner of a RR 90 (old label) so I ain't joining any pile. That RR 90 is good too and I'll certainly be drinking the WT 81 soon also.

Same here. Thanks, Oscar. Saw some RR90 for $19.99 a bottle and picked one up. I concur that 10 year old Turkey is good stuff, even if it's not 101 proof. I'm sure the 81 proof has it's place too.

cowdery
07-09-2011, 10:54
The fact that it's "just watered down 101" is actually good news. The current 80 proof is younger whiskey and simply not a very good profile. A watered-down 101 is a big improvement.

ebo
07-09-2011, 13:52
The fact that it's "just watered down 101" is actually good news. The current 80 proof is younger whiskey and simply not a very good profile. A watered-down 101 is a big improvement.
I'm not following you, Chuck. Are you saying that watered down 101 (81) is better than standard 101? If you are saying it's better than the younger 80 proof, I understand that, but why would you bother with the 81 if the 101 is right beside it on the shelf?

Why not just add a little water the regular 101 if you want something a bit tamer?

Special Reserve
07-09-2011, 14:02
Chuck is saying that WT81 >>> WT80.

callmeox
07-09-2011, 14:48
Why not just add a little water the regular 101 if you want something a bit tamer?

People who like lower proof whiskey but don't really know about the process would rather buy the 81 proof than water down the 101 since "it comes that way".

They don't understand that a higher proof expression of the same spirit is the equivalent of whiskey concentrate.

cowdery
07-09-2011, 16:31
Chuck is saying that WT81 >>> WT80.

One more. It goes to 81!

Guess I didn't make myself clear. 81=good. 80=sucks.

T Comp
07-09-2011, 17:29
And one more. 81 is $2 less than the 101, at least here at Binny's pricing. I'd expect many non enthusiast whiskey drinkers or the 99.99 % of the buying public will prefer the 81 proof. Aren't the most popular spirits at 80 proof?

jburlowski
07-10-2011, 15:49
I wonder what percentage of the general public buys based on proof?

I'd guess that many more buy based on price.

mrviognier
07-10-2011, 17:18
I think the average whiskey buyer is more loyal to a brand, a trend or a taste profile than proof. If proof was important to the masses, Brown-Forman would have had a $hitstorm of pissed off customers when they lowered the proof of JD.

OscarV
07-13-2011, 04:28
In radio and TV ads are the distilleries required to state the ABV?

T Comp
07-13-2011, 05:29
I think the average whiskey buyer is more loyal to a brand, a trend or a taste profile than proof. If proof was important to the masses, Brown-Forman would have had a $hitstorm of pissed off customers when they lowered the proof of JD.

There is no doubt about this but with the introduction of the 81 not only are they playing off the 1 as with the 101 but I believe they are seeking that segment of folks who are leery, maybe even scared , of a higher proof product. They have decided to grow the product by making the whiskey better because their marketing research shows that's what enough people want at a lower proof. I think it is a smart move on their part.

cowdery
07-13-2011, 20:17
In radio and TV ads are the distilleries required to state the ABV?

Yes. It's usually in very small type at the bottom of the screen at the very end of the commercial, in the case of TV, or said quickly at the end of the radio ad. They have to say the product name, official classification, place of business and abv. Sometimes it's more specific. Vodkas, for example, can't say "vodka." They have to say "grain neutral spirit."

callmeox
07-13-2011, 20:30
In radio and TV ads are the distilleries required to state the ABV?

Jack Daniels is a sponsor of Sirius NASCAR radio and they give the "40%" spiel at the end of their ads.

doubleblank
07-25-2011, 09:28
When Wade and I had dinner with Jimmy Russell in New Orleans last week, he went into great detail about the new WT 81 product and their new advertising campaigns. The genesis for the 81 was that Eddie didn't think the 80 proofer was very good.....too young. So he increased the average age of the whiskey to about 6 years (from 4 years) and added the proof point to distinguish the difference from the 80 without going to age statements. He added that the front line salespeople continue to report that it is hard to get 100 proof and higher products into bars. So they wanted a good tasting Wild Turkey below 100 proof.

I asked if Campari was behind the "Give them the bird" ads. He responded "You must have seen some of Campari's ads haven't you?" We then discussed some of Campari's ads which either push the envelope or go straight to sexual overtones. Remember the Campari ad where Elizabeth Ashly discusses her first time.......on an airplane.....etc....and her second time was better than the first....blah blah blah. Apparently, the "Give them the bird" won't be that last atypical bourbon ad from WT.

Randy

bourbonv
07-25-2011, 10:45
Randy,
Did Jimmy say anything about the lawsuit from Jim Beam? I talked with Wild Turkey's Lawyers the other day and they were only a little happy about what I had to tell them and seem to be placing their hopes on trademark abandonment on Old Crow's part.

Mike

doubleblank
07-25-2011, 11:45
Hey Mike....no mention of the lawsuit by Jimmy. I was aware of it but he didn't bring it up. He appeared to have a "the marketers do their job and I do my job" attitude about the ads.

Randy