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Bourbon Boiler
01-13-2012, 10:15
Helped by their move into Ohio, Yuengling passed Sam Adams to become the largest US owned beer seller in 2011.

http://articles.mcall.com/2012-01-12/business/mc-allentown-yuengling-sales-20120112_1_yuengling-boston-beer-beer-marketer-s-insights

Tony
01-13-2012, 11:12
I had no idea, thanks for the link.

Best regards, tony

Bourbon Boiler
01-13-2012, 11:26
I never would have guessed it either. With such narrow geographic coverage, it's shocking they were close enough to surpass Boston, and should blow them out next year with a full 365 in Ohio.

bad_scientist
01-13-2012, 11:52
Yeah, and Yuengling only has a few products, while any place that sells beer will carry 2 - 5 or more different Sam Adams beers.

I wonder if Boston Beer is falling behind because they can't decide whether they want to be like Budweiser or Dogfish head. So much shelf space is taken up by their niche beers and their stream of non-distinctive new offerings, and my guess is that not many people will pick those over a similar beer by their favorite microbrewery.

ebo
01-13-2012, 15:34
I guess I just don't get the whole Yuengling thing. I live in Ohio, and I was very happy to hear Yuengling was coming. After I had my first one, I was very let down after all the hype surrounding the brand. The Black and Tan is tasty, but nothing all that special. The regular Lager and the Light are absolutely nothing special.

I'll take Sam Adams products any/every time over Yuengling.

smokinjoe
01-13-2012, 15:47
More interesting info that surprised me this week was that Coors Light passed Budweiser as the #2 beer in the US. Bud Light remains #1, and Budweiser to #3. It seems the King is getting eaten away from both sides. Those who wish to drink American-style macro beers are going with lights. And, the micros and whatever you call SA, Yuengling, etc. are taking share from the other side. Ouch.

Gillman
01-13-2012, 17:04
Exactly. I wonder if this was "planned" by the macros (who still have over 90% of national sales). I.e., we'll specialize in light and others can take the small amount of the rest. Or did it come about due to a slow decline in the quality of mainstream lagers like Budweiser, Miller High Life, Pabst, etc., in other words, consumers increasingly can no longer see a purpose for bland full-strength lagers so they veered mostly to light with some to craft beers and regionals like Yuengling?

It is the opinion of many beer fans, including me who know the full-strength beers over a 40 year period, that they are not nearly as hoppy and full-tasting as in 1970. And how did 1970 compare to 1950 and 1933...?

I am sure Budweiser in 1900 and even 1933 was a great beer, it probably tasted, in hoppiness and maltiness, a lot like Sam Adams Boston Lager which follows an 1800's recipe. The industrial brewers may well have lost sight of what the product was all about. Or maybe again they perceived that 90% of the people will never like beer of character, so light beer is for them and we'll put our muscle behind that. I am not sure which it is, maybe a bit of both.

Gary

DeanSheen
01-13-2012, 17:29
I guess I just don't get the whole Yuengling thing. I live in Ohio, and I was very happy to hear Yuengling was coming. After I had my first one, I was very let down after all the hype surrounding the brand. The Black and Tan is tasty, but nothing all that special. The regular Lager and the Light are absolutely nothing special.

I'll take Sam Adams products any/every time over Yuengling.

Funny, I'm exactly the opposite. I love Yuegling but I'm pretty burnt on the craft beer thing. I have been drinking high ABV beer since Ohio lifted the ban around 10 years ago but I much prefer whiskey these days.

My tastes in beer run more towards Session beers. I like to be able to sit down and drink a few. Add in the cost of Micros and it gets even worse. Most anything here that is decent in a Micro goes for $10/6. I can get a 12 of Yuengling in the grocery store for $10.35.

So far they have Yuengling at Browns Stadium and The Q where the Cavs play. I hope they get it at Jacobs Field as well.

I used to not mind Budweiser before they took out all the hops and made it sweet. Yuengling is defenitly my goto 'regular' drinking beer now and many Ohioans agree. Just wait till next years numbers come out!

Ohh as an aside, had a friend in from Munich over the Holidays and he loved it. He liked Session Red a bit more but he was very fond of standary Yuengling.

Gillman
01-13-2012, 17:35
Point taken Robert but Yuengling Traditional Lager is actually (IMO) a good beer, to me it has many of the attributes of the old Budweiser circa-1970 and earlier...

The Black and Tan doesn't do it for me but I've always liked the porter, and it predates the craft era which gives it something special IMO.

Gary

ThomasH
01-13-2012, 17:37
Yuengling black and tan is my new go to beer. At 10.50/12, you can't beat it!

Thomas

callmeox
01-13-2012, 18:55
I'm with Rob...more for me if you don't like it.

The lager is a clean and balanced beer flavored beer. Tack it on to Session Red and Bitter American and you have my house beer rotation.

DeanSheen
01-13-2012, 19:39
I'm with Rob...more for me if you don't like it.

The lager is a clean and balanced beer flavored beer. Tack it on to Session Red and Bitter American and you have my house beer rotation.

What he said. And much rejoicing because now 21st Amendment has moved to a 12 month production schedule for Bitter American. Good times! :grin:

T Comp
01-13-2012, 21:21
...I used to not mind Budweiser before they took out all the hops and made it sweet. Yuengling is defenitly my goto 'regular' drinking beer now and many Ohioans agree. Just wait till next years numbers come out!




Point taken Robert but Yuengling Traditional Lager is actually (IMO) a good beer, to me it has many of the attributes of the old Budweiser circa-1970 and earlier...

The Black and Tan doesn't do it for me but I've always liked the porter, and it predates the craft era which gives it something special IMO.

Gary

As I was a dedicated Budweiser drinker in the '70s it looks like I need to find me some Yuengling. I had the lager a few years back but it is still not sold in Illinois. And like Robert I now prefer getting my abv from whiskey and have also trended back to the lower alcohol session beers...so you all got me wanting a Yuengling now :grin: .

DeanSheen
01-14-2012, 06:43
As I was a dedicated Budweiser drinker in the '70s it looks like I need to find me some Yuengling. I had the lager a few years back but it is still not sold in Illinois. And like Robert I now prefer getting my abv from whiskey and have also trended back to the lower alcohol session beers...so you all got me wanting a Yuengling now :grin: .

I'll try to remember to bring a 12 at least in the Spring so you can refresh your memory.

Gillman
01-14-2012, 07:28
Good plan and it might be noted there are two Yuengling lagers. One is the Traditional Lager, the other is their Premium Beer. The Traditional Lager formula was introduced in the 1980's, i.e., after influence had been felt from the emerging craft brewers. It is therefore, or IMO, a quasi-craft beer with a full taste. I suspect the company resurrected a pre-Pro recipe for this because while Traditional Lager uses some corn adjunct, the taste is again quite full-bodied and with reasonable bitterness.

The Yuengling Premium Beer existed before and is lighter, using more adjunct and less hops. It is sort of in the position of the current Pabst PBR, Schlitz, Miller High Life, Budweiser, i.e., fairly light-bodied and mild-tasting. The Black and Tan is a mix of the latter and the Porter.

In my view, it was the Traditional Lager that really set the pace for this company and enabled it to grow as it did. This is satisfying too because Yuengling is a very old company, the oldest continuing brewer in America I believe, it reaches way back to the early 1800's with a stall only for Prohibition. It's like the little train that could...

Watch too for their Lord Chesterfield Ale, a nice floral ale in the style of the 1950's ales. Great iced on a hot day.

Gary

bad_scientist
01-14-2012, 07:49
I lived in Philly for a while in the late '90s and the city was awash in Yuengling back then. The story went that Yuengling was about to go under in the '80s or thereabouts, and their beer was considered crap. They had tried selling at a very low price point but it wasn't working. Somebody decided that price point was a big part of the perception of how good a beer was, so they raised their prices and positioned their products as premium beers. The rest is history.

This was just college frat boy gossip, of course, and I have no idea if there's any kernel of truth in it, but anyway, that was the story back then.

I hope the regular beer (not the Premium Lager) has improved since then. They used to sell these stubby quart bottles of it and, man, that stuff smelled like insecticide.

Jono
01-14-2012, 12:42
The article states Pabst does not brew it own beer, that the beer is from the U.K.....really? Odd. The Pabst site seems to skirt the issue somewhat...

http://www.pabstbrewingco.com/about/company-info/

They talk about the breweries obtained over the years and that they brew over 30 beers....are we to believe all of it is imported? How does that make sense?

PBR brewed in the U.K.??

http://en.wikipedia.org/wiki/Pabst_Brewing_Company

I remember the great tour at the Milwaukee brewery...very nice buildings etc. Now it is being developed into commercial properties.

" It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquors..."
Wow, how sad. Who knows where the product comes from.....

Gillman
01-14-2012, 13:27
Interesting. I thought their beers were brewed mostly in Eden, NC at the Miller plant there, i.e., by a contract arrangement, but these things can change over time.

Gary

P.S. Miller is part of SAB Miller, whose head office is in England I believe, maybe that explains why some think the beer is brewed in England.

ebo
01-14-2012, 13:44
For the record: I don't dislike Yuengling. I just found that after all the raving from friends and co-workers about it, it just wasn't anything all that special. I was under the impression this stuff was some kind of super beer. :lol: Yea, it is similar to Budweiser........ a "better" Budweiser, for lack of a better way to put it.

I certainly won't turn it down if it's offered, and I do buy the B&T fairly often, for the simple reason that it's a nice beer at a reasonable price.

callmeox
01-14-2012, 16:22
What he said. And much rejoicing because now 21st Amendment has moved to a 12 month production schedule for Bitter American. Good times! :grin:

My shopping cart today. The BA box still says "seasonal" but the production date on the cans says 12/23/11

I'm set for a while now. :grin:

http://p.twimg.com/AjJth46CMAA25ya.jpg

Bourbon Boiler
01-14-2012, 18:30
I've said it before on these forums, but to me Yuengling is a major step up in quality of the big 3, and a minor step up in price. There are certainly more steps up available in quality, but not without paying for it.

bad_scientist
01-14-2012, 19:31
I've said it before on these forums, but to me Yuengling is a major step up in quality of the big 3, and a minor step up in price. There are certainly more steps up available in quality, but not without paying for it.

Sam Adams Lager is $1 more per six pack, or 16 cents extra per beer, compared to Yuengling. That's the deal of the century, and I see it every time I go to the store. My wife made me realize that Sam Adams, when it's not fresh, can be nasty, while Yuengling is always fizzy corn water refreshing, so it's important to get a newly brewed bottle.

ratcheer
01-15-2012, 10:41
I think those who are let down by the Yuengling brews are somewhat missing the point. I do not think their beers are supposed to be a mind boggling gourmet experience, but rather a very good quality everyday beer. Which they certainly are, and at a fraction of the cost of Sam Adams.

Tim

bad_scientist
01-15-2012, 10:43
I think those who are let down by the Yuengling brews are somewhat missing the point. I do not think their beers are supposed to be a mind boggling gourmet experience, but rather a very good quality everyday beer. Which they certainly are, and at a fraction of the cost of Sam Adams.

Tim

$1 less per six pack than Sam Adams.

DeanSheen
01-15-2012, 11:00
$1 less per six pack than Sam Adams.

Not in Ohio. $7.99 vs $5.17.

I'll double check next time I'm in the store. I never look at SA products as I never buy them. They were nice 10 years ago when there was less variety. Now I'll go the other way and pay a dollar or two more for a much better micro brew than SA.

SA has priced themselves out of the market for my tastes. The fact that I'm not real fond of the beer makes it even easier to walk on by.

bad_scientist
01-15-2012, 11:21
Not in Ohio. $7.99 vs $5.17.

I'll double check next time I'm in the store. I never look at SA products as I never buy them. They were nice 10 years ago when there was less variety. Now I'll go the other way and pay a dollar or two more for a much better micro brew than SA.

SA has priced themselves out of the market for my tastes. The fact that I'm not real fond of the beer makes it even easier to walk on by.

I get their Octoberfest, but that's pretty much it. If I get a macrobrew, it'll almost always be a Sierra Nevada offering - their Celebration Ale, Torpedo, and Tumbler are the same price as Sam Adams and in another league as far as taste.

I'd definitely get Yuengling for $5.17 a sixer, though. That's cheaper than Schlitz up here.

bad_scientist
01-15-2012, 12:58
My shopping cart today. The BA box still says "seasonal" but the production date on the cans says 12/23/11

I'm set for a while now. :grin:

http://p.twimg.com/AjJth46CMAA25ya.jpg


Fun fact: at least last year, Bitter American was the most expensive beer for them to make. I don't know why that was, and maybe they've gotten the cost down since then, but I never would have guessed.

I'm having one right now - excellent, excellent beer.

smokinjoe
01-15-2012, 13:33
I like Yuengling. A nice, solid, American-owned regular beer. Although I still drink Bud occasionally, Yuengling has replaced it in my regular rotation for that category, solely in response to A-B selling out. Principal of the thing, and all that BS. :D

It's the current Darling. But, I know how these things go. In 5 years or so, there will be the backlash, as something new (or old) comes along. It will run the normal course, "too big", "ruined since they went national", "quality has suffered", "all marketing", "unfair to the small guys", "XYZ American owned beer is really what you should be buying, because they do this, that and the other."...yadda yadda yadda...

OK for now, but I'm just sayin'!! :D

callmeox
01-15-2012, 15:26
Fun fact: at least last year, Bitter American was the most expensive beer for them to make. I don't know why that was, and maybe they've gotten the cost down since then, but I never would have guessed.

I'm having one right now - excellent, excellent beer.

I must give credit to Dean Sheen for turning me on to both beers pictured. I favor the BA over Session red, but both are excellent. The BA gives me a hop fix without having to traipse into the unbalanced high alcohol hoppy selections.

I'm glad they made it a year round, too. :grin:

bad_scientist
01-15-2012, 16:00
I must give credit to Dean Sheen for turning me on to both beers pictured. I favor the BA over Session red, but both are excellent. The BA gives me a hop fix without having to traipse into the unbalanced high alcohol hoppy selections.

I'm glad they made it a year round, too. :grin:

The Session Red sounds great, but it only gets to DC as a special order, with a "special" price tag. Next time I'm on the west coast...

ratcheer
01-15-2012, 19:36
Not in Ohio. $7.99 vs $5.17.

...

SA has priced themselves out of the market for my tastes. The fact that I'm not real fond of the beer makes it even easier to walk on by.

There is more difference here, too. I can't say exactly how much, because Sam Adams has priced themselves beyond my market, too. I can often buy good imports for less than SA.

I am thinking Yuengling is in the $5.50-6.50 range and Sam Adams is in the $8-9 range, here.

Tim

DeanSheen
01-15-2012, 21:53
I must give credit to Dean Sheen for turning me on to both beers pictured. I favor the BA over Session red, but both are excellent. The BA gives me a hop fix without having to traipse into the unbalanced high alcohol hoppy selections.

I'm glad they made it a year round, too. :grin:

Well thanks for the credit but this thread is not complete without mention of St. Lew and his crusade for drinkable and tasty beers. praise Lew!

http://sessionbeerproject.blogspot.com/

rocky480
01-16-2012, 12:29
Sam Adams Lager is $1 more per six pack, or 16 cents extra per beer, compared to Yuengling. That's the deal of the century, and I see it every time I go to the store. My wife made me realize that Sam Adams, when it's not fresh, can be nasty, while Yuengling is always fizzy corn water refreshing, so it's important to get a newly brewed bottle.

Either the pricing you get on Sam Adams is really good or the pricing you get on Yuengling is really bad.

At the local grocery store last night, the pricing for the same packages sizes was as follows:

Sam Adams Boston Lager 6-pack $9.49
Sam Adams Boston Lager 12-pack $16.89

Yuengling Original Amber Lager 6-pack bottles $5.99
Yuengling Original Amber Lager 12-pack bottles $9.99

Given how competitive the beer industry is, I suspect this is more likely to be representative of the price differential between the two products in most retail chains.

lrochau
01-16-2012, 19:27
If I'm gonna drink beer, would prefer a Yuengling but have to rely on others hauling it up to me from the states its available in...

Clavius
01-16-2012, 22:32
Supposedly Yuengling will be available in my state (KY) soon. But I'll believe it when I see it...

smokinjoe
01-20-2012, 15:29
I must give credit to Dean Sheen for turning me on to both beers pictured. I favor the BA over Session red, but both are excellent. The BA gives me a hop fix without having to traipse into the unbalanced high alcohol hoppy selections.

I'm glad they made it a year round, too. :grin:

I am drinking one of these monkey beers now. It is exactly as you describe, Scott. Hop fix without having to traipse into the unbalanced high alcohol hoppy selections. Not that mind that, mind you....But, sometimes ya just need a break. I like this beer.

DeanSheen
01-20-2012, 17:11
I am drinking one of these monkey beers now. It is exactly as you describe, Scott. Hop fix without having to traipse into the unbalanced high alcohol hoppy selections. Not that mind that, mind you....But, sometimes ya just need a break. I like this beer.

Welcome to club monkey! I think it's the best beer 21st Amendment makes. Back in Black is not bad though.

berto
03-25-2012, 00:15
Still waiting in CA. I've heard good things about the beer.

StraightBoston
03-25-2012, 10:45
I think you'll be waiting a long time for national distribution of Yuengling!

I had some last week traveling though DC -- a big step up from the adjunct brews and not as "craft-y" (i.e. hoppy) as Sam's.

Not sure what the closest regional equivalent would be in CA. When I lived there some 20 years ago, probably Henry Weinhard's, but I recall it being only a minor step up from the Buds of the era.

unclebunk
03-25-2012, 11:47
Either the pricing you get on Sam Adams is really good or the pricing you get on Yuengling is really bad.

At the local grocery store last night, the pricing for the same packages sizes was as follows:

Sam Adams Boston Lager 6-pack $9.49
Sam Adams Boston Lager 12-pack $16.89

Yuengling Original Amber Lager 6-pack bottles $5.99
Yuengling Original Amber Lager 12-pack bottles $9.99

Given how competitive the beer industry is, I suspect this is more likely to be representative of the price differential between the two products in most retail chains.

I generally find SA Boston Lager for around $8 a six pack here in Chicago. Your prices are a bummer!:grin: And still no sign of Yuengling at my local liquor store which is another bummer.

berto
03-25-2012, 13:52
I think you'll be waiting a long time for national distribution of Yuengling!

I had some last week traveling though DC -- a big step up from the adjunct brews and not as "craft-y" (i.e. hoppy) as Sam's.

Not sure what the closest regional equivalent would be in CA. When I lived there some 20 years ago, probably Henry Weinhard's, but I recall it being only a minor step up from the Buds of the era.

Weinhards brings back memories of drinking beer with my grandpa when I was a little kid and then buying it by the case in college as an alternative to Bud/Miller/Coors and whatever swill was in the keg. I pick up a six pack every couple years to reminisce.

Good to hear there's Yuengling in DC. I'll be out their in April.

ThomasH
03-26-2012, 07:59
While I don't see much to the novelty of yuengling lager or light lager, I love the black and tan and cheers to Yuengling for pricing it the same as the lager. I bought some Yuengling Bock the other day and like it too. It is seasonal and back on the market after a 40 year absence according to their website. One of these days, when time permits, I am going to Sharon, Pa. to fetch the other 3 versions of Yuengling that aren't available here yet. I don't mind trying their products, they are doing the right thing!

Thomas

miller542
03-27-2012, 12:29
Either the pricing you get on Sam Adams is really good or the pricing you get on Yuengling is really bad.

At the local grocery store last night, the pricing for the same packages sizes was as follows:

Sam Adams Boston Lager 6-pack $9.49
Sam Adams Boston Lager 12-pack $16.89

Yuengling Original Amber Lager 6-pack bottles $5.99
Yuengling Original Amber Lager 12-pack bottles $9.99

Given how competitive the beer industry is, I suspect this is more likely to be representative of the price differential between the two products in most retail chains.

I'm pretty sure I have everyone beat, Utah DABC charges $1.85/bottle of any Sam Adams, so I'm looking at $11.10/6pk or $22.20/12pk. I only buy a single bottle of the seasonals that are exceptionally good.

As far as Yuengling, I was initially very under-whelmed on first taste after hearing so much about it and how people travel to other states just to get it. Then it grew on me and I have to call it one of the the best values on the market today. Too bad I moved out of Ohio just before regular distribution expanded there!

SMOWK
03-28-2012, 15:55
I used to drink Yuengling Lager quite a bit until about 5 years ago. I started getting bad batches quite often from numerous retailers. After having this happen a few dozen times, now all I buy is their Lord Chesterfield, which has always been my favorite of the Yuengling line-up.