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View Full Version : Diageo revamps Johnnie Walker stable – two in, two out



silverfish
04-05-2012, 08:33
Just-Drinks headline (http://www.just-drinks.com/news/diageo-revamps-johnnie-walker-stable-two-in-two-out_id106765.aspx) reports:

"Diageo has lined up two additions to the Johnnie Walker
global portfolio, and is pulling two variants from the Scotch
whisky brand's stable."

I'm not a J-D subscriber so I can't access the entire story
and was wondering if anyone has heard what two are "out"
and what two are now "in"?

I recall reading that the JW Green was being dropped but
haven't heard of another JW label getting the ax.

Tucker
04-05-2012, 08:38
Your link gives me the whole article.

"The company confirmed to just-drinks today (4 April) that it will roll out Johnnie Walker Gold Label Reserve and Platinum Label 18-Year-Old in all markets starting from early June. Gold Label Reserve, which has been available in South East Asia for about three years, will hit all of Johnnie Walker's markets around the world during the summer."

"Meanwhile, Diageo said that it will be withdrawing Johnnie Walker Gold Label 18-Year-Old from all markets except the US, where it will remain for another 12 months. Also leaving the portfolio is Green Label, except in the US where it will be available again for another 12 months, and in Taiwan where it will not be withdrawn at all. “Green Label is a very important part of the blended whisky category in Taiwan for us,” Morgan added."

silverfish
04-05-2012, 08:46
Your link gives me the whole article.


Thanks for sharing the piece.

Not sure why I was unable to view it - maybe because I visit
J-D often and have used up my share of "free" views of their
articles?...

BigRich
04-05-2012, 08:50
When I say them roll out the Platinum at 18 years late last year I was wondering about the conflict with Gold. It's like there's no conflict now. I'm sure Platinum with come with a Platinum price relative to the old Gold. :rolleyes:

BigRich
04-05-2012, 08:52
I just went back and reread the article. So the Gold Reserve will be at Gold 18's price point and Platinum will be about $110.

You gotta bring that gap to Blue Label somehow!

Jono
04-05-2012, 09:10
Better pick up a bottle of Green before it disappears.

silverfish
04-05-2012, 09:32
Better pick up a bottle of Green before it disappears.

Well, you do have a while...


Also leaving the portfolio is Green Label, except in the US where it will be available again for another 12 months,...

Jono
04-05-2012, 10:29
I just wonder if they will jack up the prices of the soon to be discontinued products.

bad_scientist
04-05-2012, 15:41
I just wonder if they will jack up the prices of the soon to be discontinued products.


Luckily, the Green has been on sale somewhere for $45-50 around here for the past 18 months. My guess is that it doesn't sell so well.

Clavius
04-05-2012, 20:54
I just recently bought a bottle of the Green. And while it is good, I don't see myself bunkering any of it. I think the ~$50 entry fee is a little high personally.

Bmac
07-26-2012, 14:14
On Ralfy's vlog he stated that the Johnny Walker rep revealed that Green Label was going to be discontinued. Apparently it will be replaced by Johnny Walker 'Platinum.' Whatevs. The naming scheme has always been a bit off. Red, Black, Double-Black, Gold, Green, and Blue.

I hear good things about Green label. I think I will grab a bottle or two.

Tico
07-26-2012, 16:31
Green is meh, the gold is the best of the bunch IMO! 18yr age stmt and even better when on sale at Costco for around $55.

Bmac
07-26-2012, 21:44
Green is meh, the gold is the best of the bunch IMO! 18yr age stmt and even better when on sale at Costco for around $55.
I thought Gold was still a blended whiskey (with neutral vpgrain whiskey) versus a blended malt?

Brisko
07-27-2012, 08:02
I thought Gold was still a blended whiskey (with neutral vpgrain whiskey) versus a blended malt?

That's correct. It has a very silky mouthfeel but I think the flavors are a little on the muted side. If you could get it under $60 it would be a steal.

I'm a big fan of the green, though. It's very much in an old-style Highlands vein which appeals to me a lot.

Clavius
07-27-2012, 19:21
Green is good. I like the black too. But the green isn't so good that I feel the need to bunker it.

JB64
07-27-2012, 21:05
I really like the black, red is OK for the price, and I can say I will never buy a bottle of the blue. I have never tried the green or the gold but since green is being phased out I am going to buy a bottle and give it a try. Better late than never I guess.

ebo
07-28-2012, 18:10
Green is gone in my area. I refuse to pay for Blue. Red is horrible, IMO. Black it is. :cool:

MacinJosh
07-29-2012, 18:07
Green is meh, the gold is the best of the bunch IMO! 18yr age stmt and even better when on sale at Costco for around $55.

Cosign.



~Extra text due to minimum character restriction. Ignore.~

callmeox
07-29-2012, 18:18
Merged into the discussion regarding the Johnnie Walker product line changes.