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View Full Version : Hochstadter's "Slow and Low" Rock and Rye.



ethangsmith
10-07-2012, 16:04
This new product hit the shelves of the state stores a few months ago here in PA, and d*** is it good! 6 year old rye, horehound, honey, rock candy, and citrus peels all at a good 98 proof. This is TOTALLY different than the Jacquin's or Mr. Boston stuff. It's very lightly sweetened and it reminds me almost of some of the herbal teas I've had over the years. When my seasonal flu or cold comes around, I will use this as medication! This product is supposedly a reenactment of a pre-pro product from Philly and it is very unlike anything else out there. I would suggest getting a bottle for those times you want something sweet, yet out-of-the-ordinary to sip.


Check out the website here: http://drinkslowandlow.com/

Gillman
10-07-2012, 17:04
Sounds great. We get in the British candy shops here something called horehound candy, I'll bet you could infuse that in rye whiskey and add honey, citrus peel and more sugar if needed.

A good rock and rye is great on its own as a specific or mixed with regular whiskey 50/50. Will watch for this one.

Gary

T Comp
10-07-2012, 18:20
They have a track record, Cooper Spirits, same folks who bring us St. Germain. I'll certainly buy a bottle to try. So, another LDI rye out in the wild :lol: ?

awachatz
07-01-2013, 18:47
I finally cracked my bottle. To me it is pure liquid candy, a cross between tutti frutti and bubblegum ice cream. Very unique. Not an everyday pour, but glad I picked up a bottle. The mint from the rye, citrus, and honey flavors fit well together. Its good to sip, but would likely be dynamite in a mixed drink.

Sent from my PG86100 using Tapatalk 2

Tony
07-01-2013, 19:31
I am guessing this is not for sale in Michigan. Sounds tasty.

Best regards, Tony

Josh
07-01-2013, 20:03
I am guessing this is not for sale in Michigan. Sounds tasty.

Best regards, Tony I think it is, actually. A month or so ago I was perusing the rye shelf at a local grocery store and some distributor-type person raved about it and then pretended to buy one in front of me.

awachatz
07-02-2013, 04:13
I bought mine in Livonia.

Sent from my PG86100 using Tapatalk 2

Tony
07-02-2013, 05:18
Well all righty then, guess I am heading to Livonia today. Thanks.

Best regards, Tony

Tony
07-11-2013, 13:20
Got a bottle this week, good stuff.

When I look at their crazy website it talks about 84 proof. Have they lowered from the 98 I got or do they have two offerings?

Best regards, Tony

ethangsmith
07-11-2013, 16:12
Interesting website. It's totally different than the one they had even a few months ago. I'm trying to figure out what's going on. It may be dropping in proof though. I think you may be right on that.

ethangsmith
07-11-2013, 16:19
Ok, I finally got the website to work- Apparently they changed their business plan or something. It's still Cooper Spirits, but instead of going after the historical aspects of Rock and Rye, they turned it into some nudie hipster stuff and watered it down to 84 proof. Sad, sad, sad. Another good product ruined!

tanstaafl2
07-15-2013, 08:09
Ok, I finally got the website to work- Apparently they changed their business plan or something. It's still Cooper Spirits, but instead of going after the historical aspects of Rock and Rye, they turned it into some nudie hipster stuff and watered it down to 84 proof. Sad, sad, sad. Another good product ruined!

Have never looked for this before (and wasn't really looking this past weekend) but stumbled upon it while looking for other stuff.

16003

Unfortunately it was the lower proof nudie hipster stuff so I passed!

joen
07-19-2013, 08:58
Greetings all, first time here. Full disclosure, I'm the VP Marketing at Cooper Spirits, and I wanted to tell you a bit more about Slow & Low (if you'll forgive me).

We are big rye whiskey enthusiasts here, and we often bemoaned the lack of product integrity in the so-called "flavored whiskey" category. As I'm sure you're aware, there is plenty of caramel color and dubious neutral grain spirits with 'whiskey flavoring' out there. We wanted to create a bottled whiskey cocktail that people who actually love whiskey could enjoy on its own - something to just open and pour.

In the summer of 2011, we introduced a prototype of Slow & Low to our friends in the bar trade at Tales of the Cocktail, down in New Orleans. It was indeed a 98 proof product that used a six year straight rye as its foundation. While it was warmly received, even this hardcore crew of drinkers were getting absolutely floored after a couple of drinks. We wanted to create a serious product for whiskey drinkers, but this had professionals rolling around on the sidewalks. In addition to turning well-meaning adults into threats to public decency, the extremely high proof also had consequences for the flavor profile. We wanted real rye whiskey spice and character, but we wanted a balanced drink that you could enjoy sipping as much as shooting. Because we feel that most of the products currently available are too syrupy and sweet, there was no way we were going to add more honey or sugar to achieve that balance. We determined the ideal sugar content by crafting our ideal Old Fashioned (with a bar spoon of sugar) and using a hydrometer - they came out to right around 5% sugar by volume, which is what we use in Slow & Low.

The new Slow & Low now stands at a humane 84 proof. The foundation is still straight rye whiskey, and we are using a blend of straight ryes aged from 2 years to 10 years. It is still predominantly six year straight rye, but the younger and older whiskies allow us to achieve that balance. We now feel we have a much better drinking product, balancing the spicy rye whiskey, the citrus peel (we use air-dried navel oranges from Florida - good enough to chew on their own, even better soaked in whiskey), a touch of honey (100% raw honey, sourced locally from Western Pennsylvania), and horehound (an herb commonly found in bitters, as well as vintage candies and drops).

I wanted to be fully transparent here, no marketing hocus pocus, because we admire and respect the serious whiskey drinker. It's why we created the product in the first place, and I would hate for you to dismiss it outright because of the lower proof or because of a packaging refresh. We are a very small, family-owned company and we are driven by a passion to create integrity-driven products. Thanks for hearing me out!







Have never looked for this before (and wasn't really looking this past weekend) but stumbled upon it while looking for other stuff.

16003

Unfortunately it was the lower proof nudie hipster stuff so I passed!

squire
07-19-2013, 09:04
Thanks for taking the time to post.

tanstaafl2
07-19-2013, 09:18
As one of the recent posters in this thread no need to ask for forgiveness on my account. I for one welcome the opportunity for open discourse with the people behind the products. Thanks for stopping in to provide your insight!

While the new website marketing probably isn't really aimed at me (a 50+ "non-hipster" in just about every way possible!) I appreciate the willingness to reach out to us. As a member of a group that routinely drinks straight whiskey at proofs well above 100 I kind of have to wonder a bit about those hardcore drinkers getting bombed on this (I am guessing maybe other things were also consumed given what I have heard about TOTC!) but I am willing to consider putting both that and the interesting marketing approach aside and consider the merit of this product based on the contents in the bottle.

Can you share whether you part of the contingent of producers who acquires their rye whiskey from our friends in Lawrenceburg, IN? Can't recall what, if anything, the bottle indicated.

I should note that, as a big fan of AE rum cask rye (who have acknowledged that their rye came from MGPI), I have no problems at all with that distiller as a source and am curious to know primarily in the pursuit of honesty in marketing.

joen
07-19-2013, 13:15
Thanks for the warm welcome. I look forward to learning a lot from everyone!

We use a proprietary blend of aged straight rye whiskies from across the US and Canada, including some (but certainly not exclusive to) MGPI.



As one of the recent posters in this thread no need to ask for forgiveness on my account. I for one welcome the opportunity for open discourse with the people behind the products. Thanks for stopping in to provide your insight!

While the new website marketing probably isn't really aimed at me (a 50+ "non-hipster" in just about every way possible!) I appreciate the willingness to reach out to us. As a member of a group that routinely drinks straight whiskey at proofs well above 100 I kind of have to wonder a bit about those hardcore drinkers getting bombed on this (I am guessing maybe other things were also consumed given what I have heard about TOTC!) but I am willing to consider putting both that and the interesting marketing approach aside and consider the merit of this product based on the contents in the bottle.

Can you share whether you part of the contingent of producers who acquires their rye whiskey from our friends in Lawrenceburg, IN? Can't recall what, if anything, the bottle indicated.

I should note that, as a big fan of AE rum cask rye (who have acknowledged that their rye came from MGPI), I have no problems at all with that distiller as a source and am curious to know primarily in the pursuit of honesty in marketing.

ethangsmith
07-19-2013, 16:00
Well this certainly changes my outlook on the product. While I really love the high proof of the original, I will be sure to buy a new lower proof one and I hope it's as excellent as the 98 proof version. It's not often we get someone on here taking the time to answer questions! Thank you! My only concern is the hipster look the product has taken. I understand this is the new whiskey crowd, but are you risking alienating the traditional Eastern Pennsylvania Rock and Rye drinkers? It's too bad you can't keep both versions (The 98 and 84 proof) as I buy the 98 proof in quantity during the winter months. My wife and I kill colds and flus with the stuff. It Rocks! (Pun intended...)

Josh
07-19-2013, 17:17
Thanks for posting Joen! Very enlightening.

MyOldKyDram
07-19-2013, 17:22
Eh I kinda like the look of the product. Will certainly give it a go if I ever see it around. Thanks for taking the time to share with us!

squire
07-19-2013, 17:34
Not my cup of tea I'm afraid but I like the approach.

p_elliott
07-20-2013, 08:24
Welcome to the site! I'm not a fan of flavored whiskies so I probably won't be a customer but I sure do appreciate your openness with us. I hope you stick around and become a regular member of the site and lend your insights and opinions.

Restaurant man
07-23-2013, 11:06
Thanks for the warm welcome. I look forward to learning a lot from everyone!

We use a proprietary blend of aged straight rye whiskies from across the US and Canada, including some (but certainly not exclusive to) MGPI.

Thanks for the post. Always glad to have someone knowledgeable representing a product Offer info. Let me ask you, is there any truth to the rumor that you guys bought up all the Alberta 10 year old rye? I noticed that Jefferson's is moving their rye source to Indiana and heard that whistle pig is having to negotiate with you guys for access to their source of rye.

squire
07-23-2013, 12:01
Oh that's a good rumor, let's start that.

Restaurant man
07-23-2013, 15:39
Oh that's a good rumor, let's start that.

Hoping to confirm or dispel it actually. Rumor has already been started beyond my control.

joen
07-24-2013, 13:08
Interesting rumor :)

Our founder, Robert Cooper, has been a serious rye whiskey enthusiast for a long time - far before rye came back into vogue. Several years ago, we did acquire a healthy stock of straight rye whiskies from multiple sources. Included in this acquisition was an amazing discovery of aged, perfectly matured straight rye. No hyperbole here - we tasted it with some of the most notable folks in the whiskey world, and they tell us it's the best straight rye they've ever had.

One inaccuracy in the rumor is the age of the whiskey. We are not using the same liquid as Whistlepig or Jefferson, but in fact an older and rarer stock. This Fall, we will be releasing a limited expression of this whiskey - a 13 year straight rye, truly robust and complex. I will share more info here as soon as I'm able. We're very excited to see how this community enjoys it!

Restaurant man
07-24-2013, 13:49
Thanks for clearing that up. I thought we could launch a reality show "rye wars"

squire
07-24-2013, 15:15
This Fall, we will be releasing a limited expression of this whiskey - a 13 year straight rye, truly robust and complex. I will share more info here as soon as I'm able. We're very excited to see how this community enjoys it!

I believe rye fans here are very interested in this release.

MyOldKyDram
07-24-2013, 16:13
So this best rye ever is going to be turned into rock and rye, or released as straight whiskey?

brettckeen
07-24-2013, 16:23
I found it super tastey. But I'd feel better if only crummy rye is dressed up with candy and stuff and keep the best tasting things for sippin on their own.

Great package too by the way.

tanstaafl2
07-24-2013, 17:56
I am sure Joen will clarify but it sounds like they have several different ryes at their disposal and that this special rye will likely be reserved for a bottling independent of the Rock and Rye. Or at least only a small part of it is used in the blend for the Rock and Rye.

I hope that when the special rye is released that some of it will find its way to Atlanta!



As a member of a group that routinely drinks straight whiskey at proofs well above 100 I kind of have to wonder a bit about those hardcore drinkers getting bombed on this (I am guessing maybe other things were also consumed given what I have heard about TOTC!) but I am willing to consider putting both that and the interesting marketing approach aside and consider the merit of this product based on the contents in the bottle.


In the spirit of judging the merits of this product based on the contents in the bottle I was able to acquire one of my own today! I hope to crack it open and try it out this weekend.

16136

Kalessin
07-24-2013, 22:14
The Hochstadter's Rock & Rye has shown up at a few of my regular stores in Massachusetts. While I'm definitely planning to add one to my shopping list, I think this will be a fall/winter sort of drink for me. Like others here, I would love to try the 98-proof version, it'd be lovely if it could be released as a limited edition special holiday season bottle (and I'd even pay a premium to try it).

Joen, thanks for joining us here. I really like the bottle and label design; I can't wait to taste the contents. The website and newsletter's hipster marketing imagery and purple-prose writing style is a bit too over-the-top for my taste, but if it produces the right sales numbers, then it's done what marketing should.

p_elliott
07-25-2013, 08:32
Now a 13 yr old straight rye is something I could get behind and buy. Waiting to hear more details.

Tony
07-25-2013, 12:58
Bought another bottle of the 98 today, have not seen the other one in Michigan yet.

Best regards, Tony

tanstaafl2
08-03-2013, 08:21
Opened the 84 proof R&R earlier this week and tried it again last night. I find it reasonably enjoyable in a Drambuie sort of way. Not the same base spirit or flavor of course but has the same moderately sweet and citrus/spice component and thicker oily mouth feel. In any case not bad for $17 a bottle for a casual drink when I want something other than straight whiskey but don't feel like making something. A generous pour over a cube fits the bill.

I would love to be able to try the higher original proof version.

BigBoldBully
08-10-2013, 17:51
It was indeed a 98 proof product that used a six year straight rye as its foundation. While it was warmly received, even this hardcore crew of drinkers were getting absolutely floored after a couple of drinks. We wanted to create a serious product for whiskey drinkers, but this had professionals rolling around on the sidewalks. In addition to turning well-meaning adults into threats to public decency, the extremely high proof also had consequences for the flavor profile.

After reading this, I feel like heading to the cellar and dumping out all my inhumane 98+ proof whiskey--which, unfortunately, means drain pouring most of whats down there. Cannot imagine what I was thinking in having trusted myself to add my own water, or in having been so easily duped by those clever outfits who did not admire or respect me enough to lower the proof before bottling. (Sorry if Im laying it on a little thick. But . . . wow.)

squire
08-10-2013, 18:08
Just looking out for us mate.

tanstaafl2
08-15-2013, 21:56
Thanks to the thoughtful assistance of a friend I received a 98pf version of the R&R. I look forward to doing a SBS to see if the proof makes any difference.

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The bottle is the same and only the label is different. I was pleased to see that the charming inner portion of the label was still similar! The first picture is of the later 84pf version and the model appears to have a bit more revealing and "provocative" pose than her appearance in the 98pf bottle.

I found a website that claims to have one of the competitors, Jacquin's R&R, available in 80 pf. Most sites seem to be 54 pf though. Can't imagine the Mr. Boston version is likely to be much of a comparison but if I can find the Jacquin 80 pf version I might get it for comparison.

TunnelTiger
08-17-2013, 14:17
Well I've definitely got find some of this now.

compliance
08-28-2013, 21:53
I saw this for the first time today and grabbed it. It's the 84 proof. I have to say the bottle is one of the best looking on the shelf, the design is really well done and eye catching. The contents aren't bad either. I like my homemade rock and rye better, but this is a nice option to have around and the price is relatively low so it fills a nice niche.

theDon
08-31-2013, 11:43
Bought a bottle at Spirits in Dallas yesterday thinking I was getting my wife a new bottle of rye to try. She is a Rittenhouse BIB kinda girl usually. Got it home and noticed the orange and honey on the label and thought "Ah crap." I have been gifted WT honey and EW honey in the past couple of years and it lasts ALL year. I like this bottling though. It doesn't have the medicinal quality I get from the honey products. More whiskey and less flavoring. I am going to enjoy some of this on the rocks tonight. I'm glad I didn't notice the orange & honey on the label at the store as I would not have bought it, but glad I did. Don't know if my recommendation counts though since I drink nothing but Tom Moore BIB in a plastic handle. Sometimes directly from the bottle (pouring spout removed of course).

squire
08-31-2013, 11:51
Yes, yes, I take the same precaution . . . one could swallow that spout.

Donny D
09-15-2013, 23:44
The 98 proof must have been sent overseas. That is all we have in Alberta.
Looked at it the yesterday because of the bottle and origins in PA,
but reshelved it because I noticed the citrus addition.
It carries a $40 price tag here.

Joe

ethangsmith
12-29-2013, 08:19
Our terrible PA state stores just moved it to close out status. Good idea guys, cut the product where the biggest cluster of rock and rye drinkers are.

tanstaafl2
12-29-2013, 11:45
Our terrible PA state stores just moved it to close out status. Good idea guys, cut the product where the biggest cluster of rock and rye drinkers are.

That is a shame. This has become a favorite quick cocktail over a single large cube this time of year especially, and while I think I prefer the 98 proof the 84 proof version, which is the only locally available option, isn't too bad either. Also made a nice and affordable gift for holiday party's.

DBM
12-31-2013, 10:43
I picked up a bottle of the 84 proof after a friend gave it a positive comments. I really like the flavors but found it a bit too sweet when poured neat at room temperature, and an ice cube diluted it too much. The freezer remedied both problems! I would probably like the 98 proof better but this is a really good "quick cocktail" when I don't want to pull out the old fashioned accoutrements.

It's great to see a bottle like this actually taste good, and unfortunate that the rest of the "flavored whisky" labels make it a harder sell because everything else is swill.

ethangsmith
01-03-2014, 16:15
I've been conversing with one of the reps at Cooper Spirits and the reason for moving the Hochstadter's to close out in PA is to get the last of the 98 proof product out of the system. Unfortunately in PA, when you change a product, you have to close it out of the state stores and then re-introduce it. So this summer we should see the 84 proof version. I'm going to go snap up a bunch of the 98 while it's out there and I'll start grabbing the 84 when it starts to appear. I've got to say, the folks at Cooper Spirits have pretty darn good customer service!

camduncan
07-20-2014, 17:52
Just started appearing on a few Aussie web sites earlier this month. $50 a bottle. Might try one in the interests of 'research'..... and 'cause I'm a sucker for a good flavored whiskey (no pun intended) :)

ldugsjr1986
07-20-2014, 22:29
I've emptied a bottle or two of this in my time, but it's been a good while. After reading this thread I'm gonna pick some up on my next stop.

tanstaafl2
07-21-2014, 07:31
Just started appearing on a few Aussie web sites earlier this month. $50 a bottle. Might try one in the interests of 'research'..... and 'cause I'm a sucker for a good flavored whiskey (no pun intended) :)

Yikes! I know Australian prices are considerably higher due to taxes, shipping perhaps and other things but that is quite the price difference. Can get it here for $20 or less last time I looked for it. It is quite enjoyable, especially at that price, but the cost of research is pretty steep!

Are you getting the same proof there? Started out at 98 proof and age stated 6yo rye which was pretty remarkable for the price but is now 84pf and not age stated.

Harry in WashDC
07-21-2014, 10:55
The 84 proof is available in WashDC @ $20-23. I'm sure I saw some in a VA ABC Store, too, last week, but it's not on the VA ABC Price List online. FWIW, I've used it in cocktails in lieu of whisky+simple syrup (Old Fashioneds, etc.) when having more than one outside when there's a chance the heat will help us doze off. We get a nice grassy/minty hint from the Hoch-rye that's missing in lower proof R&Rs (think syrupy Mr. Boston) and don't have to fuss with combining a lower proof R&R with the "right" amount of, say, Ritt to punch it up. Keeps us from falling off the chairs, too. Yeah, we've thought of seatbelts.