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clingman71
02-13-2013, 11:55
Century Bar here in Dayton posted today:

Jim Beam announced today they are releasing a 12 year old small batch in August.

Anyone know anything about this? Seems odd in this age of lowering proofs and NAS.

Gillman
02-13-2013, 12:02
Great catch on this if true! This is long overdue. Maybe the Beam signature yeasty-earthy-like taste will mature out beautifully at that proof.

Gary

Lazer
02-13-2013, 12:16
hmmm.... wasn't the KC shortage about 3 years ago? Isn't KC supposed to be 9yrs? Hmmm... If I was better at math I might be able to solve this one. :cool:

Josh
02-13-2013, 12:34
Bourbon Review posted a pic. Jim Beam Signature Craft. 86 proof. Yes, 86. At least it's not 84.


http://www.facebook.com/photo.php?fbid=10151468993775325&set=a.10150234622235325.363763.116416630324&type=1&theater

MyOldKyDram
02-13-2013, 12:40
The bourbon gods giveth the age and taketh the proof.

HighHorse
02-13-2013, 12:52
It's true and I was able to share in some back in October with a Beam rep. It's finished in Brandy casks. The Brandy finish is noticeable. I had forgotten until the rep reminded me when I asked concerning your post, Clingman. There was just sooo much good whiskey on the counter then .. that I can't recall specifics. But, the good news is that a bottle will be wandering in to town when the rep visits again!

Josh
02-13-2013, 12:56
It's true and I was able to share in some back in October with a Beam rep. It's finished in Brandy casks. The Brandy finish is noticeable. I had forgotten until the rep reminded me when I asked concerning your post, Clingman. There was just sooo much good whiskey on the counter then .. that I can't recall specifics. But, the good news is that a bottle will be wandering in to town when the rep visits again!

Brandy finish. At least that's something. Still, there outta be a law against 12 y/o bourbons under 90 proof.

Yeti
02-13-2013, 14:11
there outta be a law against bourbons under 100 proof.

Fixed that for you. :grin:

This seems like the kind of thing that my Father-in-law will pick up the first time he sees it. Which means I'll get a shot at it pretty quickly.

MyOldKyDram
02-13-2013, 14:48
39.99 according to same post Josh was talking about. May give it a go.

WAINWRIGHT
02-13-2013, 17:37
Great catch on this if true! This is long overdue. Maybe the Beam signature yeasty-earthy-like taste will mature out beautifully at that proof.

Gary


It's true and I was able to share in some back in October with a Beam rep. It's finished in Brandy casks. The Brandy finish is noticeable. I had forgotten until the rep reminded me when I asked concerning your post, Clingman. There was just sooo much good whiskey on the counter then .. that I can't recall specifics. But, the good news is that a bottle will be wandering in to town when the rep visits again!I will be curious to try this and would like to see what the age and finishing truly does to the profile.I kind of see this as a poor man's revival of the Distiller's Masterpiece bottlings from years ago.

ErichPryde
02-13-2013, 17:40
Great catch on this if true! This is long overdue. Maybe the Beam signature yeasty-earthy-like taste will mature out beautifully at that proof.

Gary


God, I hope the same damn thing.

White Dog
02-13-2013, 18:17
39.99 according to same post Josh was talking about. May give it a go.

$40 for a 12yr at 86, or $25 for a 12yr at 94? Thank you, Heaven Hill!

MyOldKyDram
02-13-2013, 18:25
Very true, but the finish does make it somewhat unique at least. How much so, well that's up to your wallet I reckon.

JPBoston
02-13-2013, 18:29
$40 for a 12yr at 86, or $25 for a 12yr at 94? Thank you, Heaven Hill!

100% Agreed.

Or to keep it in the family --- I'll take $25 for 100 proof KC at 9yrs old.

White Dog
02-13-2013, 18:33
Very true, but the finish does make it somewhat unique at least. How much so, well that's up to your wallet I reckon.

I hear ya, man. I'll end up buying a bottle, and probably end up regretting it as I do with most Beam products. But I'll still try it.

Gillman
02-13-2013, 18:33
The Distiller's Masterpiece was 20 years when bottled IIRC, i.e., after the port cask or other finishing it got. With the 12 year, I'd have though the brandy wasn't necessary but it can't hurt it. This is a must buy IMO.

Gary

WAINWRIGHT
02-13-2013, 19:19
The Distiller's Masterpiece was released as both an 18yr Cognac finish and a 20yr. Port finish.It may be hard to believe but I have still seen quite a few gracing shelves from time to time,at over $250 mind you they may soon settle into the dust.BTW sorry for the thread drift.

Josh
02-13-2013, 20:01
Fixed that for you. :grin:



Ha! Excellent fix.



$40 for a 12yr at 86, or $25 for a 12yr at 94? Thank you, Heaven Hill!

Word.

Apparently some who got samples didn't get brandy finished ones or weren't told they were brandy finished, or something.

Fred Minnick, for one:

http://fredminnick.com/jim-beam-launches-new-premium-whiskey-line-with-12-yr-bourbon/
(http://fredminnick.com/jim-beam-launches-new-premium-whiskey-line-with-12-yr-bourbon/)
Also, whoever runs Beam's Twitter account seemed surprised by this information leaking out, and told me they didn't have information on price yet, even though Fred and The BR clearly had the MSRP.

squire
02-13-2013, 20:59
12 year old watered down brandy finished Grand Dad. I may as well drink Canadian at half the price.

smokinjoe
02-13-2013, 21:06
12 year old watered down brandy finished Grand Dad. I may as well drink Canadian at half the price.

Is it the OGD mashbill? If so, that could be very interesting brandy-finished. I was assuming it was the regular Beam mashbill.

squire
02-15-2013, 11:19
For some reason that popped into my mind Joe but I don't know from whence it came.

ethangsmith
02-15-2013, 19:13
I can't wait until this wine barrel thing blows over. Wine and whiskey culture should never meet in my opinion.

Gillman
02-16-2013, 07:06
Looking at the bottle pictured in Fred Minnick's blog, it seems to be a bourbon plain and simple, not finished in brandy cask. He says a second expression may come out in September which has the brandy cask finish. Certainly the price mentioned ($40.00) seems very fair either way considering that aged bourbon is at a premium these days.

I think the thinking chez Beam has been that very aged bourbons can benefit from a finish in a wine or non-whiskey spirits cask, but many bourbon fans like the taste of older tannic bourbon and find that brandy or port doesn't add to the experience and may take away.

In the 70's, Beam regularly issued bourbons 12 years and older, describing them by months of age (110 months, 120 months, etc.). These were the famous decanter series of that time. The age in fact was all over the map, anything from 7 years to 15 IIRC.

It has taken Beam some time to catch up to the very-aged segment of the market, so long that the category has started to recede due to penury of supply, but it is good to see this move finally being made and the pricing again (if it stays to what Fred Minnick indicated) is very fair.

Gary

Josh
02-16-2013, 09:00
I'm keeping an open mind, but 86 proof is a major disappointment. They really should have tried to do better than that.

Gillman
02-16-2013, 11:41
I agree fully viz. the proof. It should have been 90 at a minimum.

Gary

cowdery
02-16-2013, 17:40
I was at the same meeting as Fred, tasted the 12-year-old, and got a 50ml sample. More here (http://chuckcowdery.blogspot.com/2013/02/beam-to-debut-12-year-old-burbon.html). It's not brandy-finished, but you may have uncovered the secret of the second "Signature Craft" release, which they told us was also coming. The Jim Beam Signature Craft 12 Years is 86 proof and will retail for about $40, a good value compared to 10-year-old Bulliet at $50. It's the same look as the Six Grain that sold in Travel Retail in 2010. They told us the 12 Years will be 'permanent,' but there will be other releases in the series that will be limited editions. They said one of those was coming too. Maybe it's this brandy-finished one. That would make sense.

They said this is a 'purpose built' 12-year-old, in that they decided 12 years ago to do a 12-year-old 12 years hence, in terms of allocation of liquid. (subtext, this was not the cause of the Knob Creek shortage).

This is their attempt to bring out another sub-brand that plays in the same space as the Small Batch Collection, but under the Jim Beam name. Meanwhile, the idea of marketing the 4 small batchers as a set is about done. Henceforth they'll be marketed at individual brands or, as in the case of Knob, brand families.

I'm trying to start a rumor that their next big new product will be Basil Hayden Rye.

ebo
02-16-2013, 17:45
I'm keeping an open mind, but 86 proof is a major disappointment. They really should have tried to do better than that.

This.
.......
.......

squire
02-16-2013, 17:54
I'm down with more rye choices.

cowdery
02-16-2013, 18:11
I predict that just as we're seeing age statements only on higher end stuff, we're going to see something similar with proofs. We may see some more mid-price brands lower their proof. We may also see more 84 and 86, and less 90 and 92. We'll still see 100+, but only in very high end stuff like the BTAC. I think the lesson of Maker's Mark is that if you have a strong brand and you're having trouble keeping up with demand, having your proof above 80 is just leaving money on the table.

squire
02-16-2013, 18:18
None of that news is unexpected.

ebo
02-16-2013, 18:20
None of that news is unexpected.

.... and it still sucks.

MyOldKyDram
02-16-2013, 20:11
Well, if MM continues to sell well at the lower proof that is.

T Comp
02-16-2013, 20:28
I predict that just as we're seeing age statements only on higher end stuff, we're going to see something similar with proofs. We may see some more mid-price brands lower their proof. We may also see more 84 and 86, and less 90 and 92. We'll still see 100+, but only in very high end stuff like the BTAC. I think the lesson of Maker's Mark is that if you have a strong brand and you're having trouble keeping up with demand, having your proof above 80 is just leaving money on the table.

So there is...one positive to approaching a 60 years human age statement and being into bourbon long enough to have a decent sized bunker :cool:.

squire
02-17-2013, 04:53
Don't see my well running dry anytime soon either.

jburlowski
02-17-2013, 11:13
Is this the standard Beam mashbill or the OGD one? (They have taken the AS off of BH....)

cowdery
02-17-2013, 13:17
If it says Jim Beam, it's the Jim Beam mash bill. They don't make enough OGD to use it anyplace else, other than OGD and BH.

Josh
02-17-2013, 20:34
I predict that just as we're seeing age statements only on higher end stuff, we're going to see something similar with proofs. We may see some more mid-price brands lower their proof. We may also see more 84 and 86, and less 90 and 92. We'll still see 100+, but only in very high end stuff like the BTAC. I think the lesson of Maker's Mark is that if you have a strong brand and you're having trouble keeping up with demand, having your proof above 80 is just leaving money on the table.

I'm not sure what the lesson of Maker's is at this point. Maybe that internet malcontents can force companies to reverse decisions like these. As an internet malcontent, I hope this is the case.

I understand the way things are trending, but mid-shelf brands that do have the guts/ability to stick with higher proof going forward will earn my loyalty and $$$.

matthewdc
02-18-2013, 07:24
Leonardo DiCaprio's Jim Beam commercial for the Asian Market. Wonder how much he got paid to do it--actually, no I don't! Reminds me of Bill Murray's character in Lost in Translation... "it's suntory time."

http://www.youtube.com/watch?v=xJuCR3o0yXw&feature=player_embedded

squire
02-18-2013, 08:03
I need to learn that ice crushing trick.