Selling bourbon in the late 60's...

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I found these three ads in the records of the Nelson County Library...They were published in the late 60's...

What caught my eye...was this Maker's Mark ad...published Feb. 22, 1968...It tastes expensive...and is...

I couldn't help but laugh "outloud" when I ran across this ad...It was a unexpected response...like a cough or a sneeze...Really embarassing http://www.straightbourbon.com/forums/images/graemlins/blush.gif especially in a library http://www.straightbourbon.com/forums/images/graemlins/blush.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/blush.gif...

Then, I started to watch for the ads, along with my seach of the bourbon historical facts...

Maker's Mark ad...I wonder...If they used it now...Would it sell more bourbon?

http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif Bettye Jo http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif

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Hmmmmmm...Uncle Wilmer... (Maybe) musta said to follow along with the Maker's ad...about being expensive... (Just joking) I can't remember what year he retired for Yellowstone...

Hmmmmmmmmm wonder if they filed a law suit against them for using the same word?... http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif Expensive http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif

So even though Yellowstone's fairly expensive, try this beautiful bourbon tonight...$4.85 4/5 qt. $1.55 1/2 pt....

Would it work today?...

YEP...at that price for sure...but at today's prices with that comment...fairly expensive? http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/lol.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif

I found this comical...

http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif Bettye Jo http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif

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This one...Published March 14, 1968 in the Kentucky Standard...

Heaven Hill...made from a time honored formula since 1788? I need to check on that one...1788?...Wonder who they are referring to?...Heaven Hill? Evan Williams?...It shows a bottle of Heaven Hill...

Should it be...1783?...or 1795?...or 1935?

Gentle taste, smooth flavor, distinctive aroma, Kentucky craftsmanship, fine quality and moderate price.... http://www.straightbourbon.com/forums/images/graemlins/grin.gif aint no "expensive" word in their ad http://www.straightbourbon.com/forums/images/graemlins/grin.gif...

But...at the end...it states one million dollars can't buy a better bottle of bourbon... http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif

http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif Bettye Jo http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif