PDA

View Full Version : Henry McKenna...40 seasons?



brian12069
08-14-2005, 06:39
Last night I cracked open a bottle of Henry Mckenna Single barrel 10 yr BIB. On the bottle it says "we have filled this bottle entirely from a single barrel aged through 40 Kentucky seasons"
Huh?...isn't a season a year? I know someone here can clear this up for me. By the way...it was VERY good!

kbuzbee
08-14-2005, 06:43
Last night I cracked open a bottle of Henry Mckenna Single barrel 10 yr BIB. On the bottle it says "we have filled this bottle entirely from a single barrel aged through 40 Kentucky seasons"
Huh?...isn't a season a year? I know someone here can clear this up for me. By the way...it was VERY good!



Spring, Summer, Fall, Winter. 4 seasons = 1 year. Odd phrasing though.

Cheers,

Ken

Gillman
08-14-2005, 06:44
Well, traditionally there are two seasons in distilling (spring and fall) so that would suggest a 20 year old product. Some of the Elijah Craig 18 year old is 20 years old or more. Is McKenna now produced by HH? I think it is. That may be your answer. In any case, nice marketing.

Gary

Gillman
08-14-2005, 06:51
Ken, you may be right.

Gary

kbuzbee
08-14-2005, 07:03
Well, traditionally there are two seasons in distilling (spring and fall) so that would suggest a 20 year old product. Some of the Elijah Craig 18 year old is 20 years old or more. Is McKenna now produced by HH? I think it is. That may be your answer. In any case, nice marketing.



Hi Gary, yes, McKenna is HH these days. I was a little confused by that 40 seasons verbage when I first read it. Did the math and figured that was what they were going for....

cheers,

Ken

brian12069
08-14-2005, 07:41
Seems kinda silly to me. Can't they just say 10 years old...

AVB
08-14-2005, 07:42
This is advertising.....those people woudn't know distilling seasons if it hit them in the face so they fall back on what the may have learned in school. Spring, Summer, Fall & Winter. 40 seasons is 10 years.

TNbourbon
08-14-2005, 08:25
Well, traditionally there are two seasons in distilling (spring and fall)...


Traditionally, that's true, Gary -- but Heaven Hill, since its acquisition of the Bernheim Distillery in Louisville, has become the only distiller to operate year-'round. So, does it have four distilling 'seasons', the traditional two, or just one?
In any case, HH's website says Henry McKenna Single Barrel is 10 years old.

ratcheer
08-14-2005, 09:02
I will have to look at my bottle. I could swear it does say 10 years old.

Tim

Gillman
08-14-2005, 09:15
Tim, no doubt you are right, as Ken is. I now see this, too, because bonded means from one distilling season (sorry but that's still true!) and therefore this whiskey must be 10 years old not 20. While it is true age expressions generally refer to the youngest whiskey in the bottle, by definition bonded cannot contain whiskey from more than one season (and therefore also, year) so to state (as you said the website does) that it is 10 years old when in fact it is 20 would not be correct and they wouldn't do that (make an incorrect statement) so it must be 10 years old!

Gary

angelshare
08-14-2005, 10:21
I will have to look at my bottle. I could swear it does say 10 years old.



We swore the same thing, but then looked at hours. It says 10 years old prominently on the front of the label "flap" but it has the "40 seasons" remark inside. Is this how the export bottling reads?

boone
08-14-2005, 11:03
but Heaven Hill, since its acquisition of the Bernheim Distillery in Louisville, has become the only distiller to operate year-'round.



We have operated "year round" for years and years and years...Even during the bad snow storms. HH management would go to the operators homes to pick them up for safe travel to work http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif The bottling department stayed closed but the distillery always pumped it out day and night <font color="red"> SEVEN </font> days a week (at the old distillery that burned)!

I passed on the mash operator once because they didn't get a day off...Only the "hardcore" work-aholic's held those titles...and loved it! http://www.straightbourbon.com/forums/images/graemlins/grin.gif

Bettye Jo

squire
08-14-2005, 11:11
Interesting, of course by defination in a single barrel expression all of the bottle contents would have to been distilled in the same 'season' no matter how a season is measured for the simple reason that all the whiskey came out of the same barrel. Assuming there was no topping of course.

Regards,
Squire

boone
08-14-2005, 11:14
those people wouldn't know distilling seasons if it hit them in the face so they fall back on what the may have learned in school.



I have to defend here----

Larry Kass, is in charge of all corporate communications for Heaven Hill...

This man, supervises marketing and the advertising department. It's incredible his knowledge of this industry. I've always heard the old saying, "He's forgotten more that I will ever know". Holds true here...

Bettye Jo Boone
Line Mechanic
Heaven Hill Distilleries, INC.

Killerwhale
08-14-2005, 13:19
Hi,In our neck of the woods(cardiff,south wales,united kingdom)we have 4 seasons to a year. spring,summer,autumn,(fall) and winter.
I am going to look out for that fine bourbon,thought....

http://www.straightbourbon.com/forums/images/graemlins/toast.gif

bluesbassdad
08-14-2005, 14:06
Personally, I find the expression poetic -- in the sense that it evokes mental images beyond its literal meaning. When I read it, I actually visualized the buds of spring, the oppressive heat of Kentucky summer, the changing colors of autumn and the stark, leafless trees of winter.

Even so, I understand that language which adds to my romantic image of the product may simply annoy others. I suppose one task for a marketing person is to gauge the effect of such language upon likely purchasers.

Yours truly,
Dave Morefield

barturtle
08-14-2005, 14:45
Okay just a question. The way I have always understood the bottled-in-bond act, was that the whiskey had to the the product of one distillation, and not one distilling season. Since I can't seem to find an actual word-for-word text of the act. Seems that if it had to be the product of one distillation, as opposed to one season, then there would be no way to "mingle" different recipes. If anyone has a copy of this text I'd love to read it.

Timothy

bobbyc
08-14-2005, 14:52
The bottling department stayed closed but the distillery always pumped it out day and night SEVEN days a week (at the old distillery that burned)!



You sure about that?

Either I have some bad information or someone broke the law, Someone at Beam told me it's not legal to run the still on Sunday,I even think he cited a state law banning it. It's fine to have mash in the fermenters, but they aren't allowed to run any off.

boone
08-14-2005, 16:11
I am absolutely positive http://www.straightbourbon.com/forums/images/graemlins/grin.gif http://www.straightbourbon.com/forums/images/graemlins/grin.gif...

There used to be a law that ya couldn't bottle on Sunday but I don't know if that's still in place...

Bettye Jo

ratcheer
08-14-2005, 17:25
Try a search of this site's forums. I am sure the exact language has been posted, before. There was a long, long thread about the exact meaning of the term "bottled in bond" a couple of years (or more) ago.

Tim

Gillman
08-14-2005, 17:34
It's one season, Chuck Cowdery, sadly absent from these boards of late, wrote a definitive article on it reproduced on his website.

Input "Cowdery" plus "bottled-in-bond" in Yahoo, it should come up pretty fast.

Gary

barturtle
08-14-2005, 18:36
Thanks,

Found it www.straightbourbon.com/25cfr5.pdf (http://www.straightbourbon.com/25cfr5.pdf)
page 29
Ichecked to see where I had seen it the other way as well,apparently The Book of Bourbon was where I had seen it before. Oh, well, even the Regan's can't be perfect, but the rest of the book MORE than makes up for that one small mistake.

Timothy

ratcheer
08-15-2005, 18:51
Excellent.

BTW, prodded by this thread, I had a healthy pour of my HMcK 10-yr SB, last night. It was nothing short of delicious.

Tim

brian12069
08-15-2005, 19:19
It is good stuff...

Ken Weber
08-17-2005, 09:20
I second the notion that Larry is a very intelligent, responsible gentleman! I also know that at BTD, we have Weller Special Reserve. Really, what is so special about this 7 year old bourbon; it is the youngest expression in the Weller line. Hancock's Presidents Reserve was never selected by the president of the company; just another marketing gaffe. To say something has seen 40 seasons is very poetic. Is it misleading, maybe. But then again, my bottle clearly states 10 years old on the label, so perhaps it is much ado about nothing.

Ken

ratcheer
08-17-2005, 18:10
To say something has seen 40 seasons is very poetic. Is it misleading, maybe. But then again, my bottle clearly states 10 years old on the label, so perhaps it is much ado about nothing.

Ken



I agree, Ken. I had no doubt that the whiskey is 10-years old, as it is explicitly labeled with a big "10" on the front.

Tim