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fogfrog
01-06-2006, 18:06
I like it when driving through Missouri. In Missouri, a lot of the Gas Stations are also liquor stores. So on the way to St. Louis, I was looking at what they were selling and it sure looks like one of the most popular bourbons is Wild Turkey 101. They sold it for just over 20 bucks, I think 21. It cose more than Jim Beam Black. It cost more than a lot of pretty good bourbon, but I had only heard on this board mention of the Rare Breed and the RR. So I was not sure but took a gamble and bought the regular 101. In fact I got it in a Traveller Flask.

So since they sell it in a Traveller Flask and in regular bottles and they have more of it than other brands I was curious what was up with that?

I tasted it and think it is really pretty good!

curious what your take on Wild Turkey 101 is and why is it so expensive? Is it as much a premium as say Elijah Craig, and Jim Beam Black etc... (it costs more).

I noticed that it does not need dilution to make it drinkable because of the taste but only because of the strength which is good. The taste is a lot different than the Jim Beam and also than the Elijah Craig, but I dont' know how to describe it.

The claim is that the Wild Turkey is aged at a lower proof so it gets more of the barrel flavors because not as much water is added to it to get it down from the barrel strength down to 101.

How do you all rate/compare it to others? And why is it so popular it is sold in all the gas stations in Missouri?

Thanks,

Paul

ratcheer
01-06-2006, 19:41
Well, it has never been a low-end product. In fact, when I started all this about 35 years ago, it was considered a premium brand. Maybe not absolutely high-end, but way up there.

But, when Blanton's came out in the mid-80's, everything since has seemed to be a succession of "ours is better than yours" one upmanship. As a result, yesteryear's best products now seem to be run of the mill.

The same thing has happened with other spirits (scotch, vodka, even tequila), cars, and many other product categories. In the 70's, Zenith was pretty much a luxury brand television. Now, it is just a marketing name on low to mid quality mass merchandise.

At least WT101 is still a decent quality product.

Tim

ProofPositive
01-07-2006, 00:55
IMHO Wild Turkey in ANY form, even the 80 proof, is a cut above Elijah C and at least a couple of cuts above Jim B. I know I will catch hell over this next comment....but, I have never enjoyed any bourbon from the Jim Beam product line. However, that is not the case with Beam's "Small Batch Collection (Knob Creek, Baker, Basil Hayden & Booker's"). Of those I have had the pleaure to try, I have enjoyed. But straight JB - in any form, is not my idea of a good pour - even on a rainy day. As I said, there will be hell to pay for those comments....but, I also said IMHO....and opinions are like something else in the human anatomy - and everybody has one.

Wild Turkey is simply a legend in its own time. In my younger days, I was not too crazy about WT101 because I felt it was too strong, too much burn. However, I was dumb & stupid...not knowing how to really savor & enjoy it to the fullest. All these years later I have learned better and it is now one of my favorites. You can never go wrong with WT in any form you may find it. That cannot be said of many other 'families' of bourbon. In fact, and again this is just IMHO, maybe not any except Van Winkle, Hirsch, Maple Farms, etc. That is pretty high & lofty company....at least in my book. http://www.straightbourbon.com/forums/images/graemlins/drink.gif

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Virus_Of_Life
01-07-2006, 01:07
I haven't had WT 101 in a few months, but this got me reminded just how much I DO love it! And where I am at in SoCal it can be found on sale at Rite Aid for $14, yes that's right $14 on sale at rite aid of all places! Along with the 1.75L of Evan Williams at $13 those two were my 'every night' pours. But as I stated in one of my other posts I find the WT 101 holds up every bit as well to the WT Kentucky Spirit which is a much higher price! Need to check Rite Aid tomorrow and see if it is on sale!

Have to say that the WT is probably as good if not better than the Woodford Reserve I am sipping right now...

ProofPositive
01-07-2006, 01:37
That is a great price! The best I can do here for same bottle is $21.00 - so, you are definitely getting a good deal.

In re to WR, I liked it the first time, did not the second time. Anyhow, I would put WT against it any time and WT would come out on top 9 times out of 10 IMHO. http://www.straightbourbon.com/forums/images/graemlins/duel.gif

Virus_Of_Life
01-07-2006, 02:07
INCREDIBLE you mention that! Because I almost did not want to finish http://www.straightbourbon.com/forums/images/graemlins/puke.gif my WR I poured this evening! I was sitting here thinking how I'd like to have WT instead, guess I will not be buying anymore of this...

The funniest thing about it? It is the most advertised bourbon I have seen in magazines (other than Makers maybe), I see it in just about every men's magazine I open; therefore I should have known it'd be a http://www.straightbourbon.com/forums/images/graemlins/smiley_acbt.gif disappointment!

nor02lei
01-07-2006, 04:10
Paul,

For me WT 101 is a real taste per buck hit. In fact I had my last pour of it last night. And it is not only god to drink neat or with a few drops of water. It is very good with desserts and cakes as well. The real hit was this summer when a friend in waited me for some barbeque. He told me the dessert was barbequed bananas with vanilla ice-cream and that I should bring my on drinks. I brought WT 101. I can say it was a smashing hit with the desert. And my friend ho normally donít like and drink bourbon fought so too. Sorry to say but the brand is very difficult to get here in Europe. Instead there are another WT 8 years old that are sold here. It is much dryer and not at all tasty to my personal taste buds.

Leif

ratcheer
01-07-2006, 09:07
I also prefer WT101 over Woodford Reserve and many other solid mid-shelfers. Even over some top shelf brands.

If I have an everyday pour, it is WT101. Always on hand, always good.

Tim

BobA
01-07-2006, 13:09
I'm with the others. For 25 years, I've considered WT 101 maybe the most reliable buy out there, in terms of price and quality (explorations fueled by this site have put others on that list). I guess people in Missouri agree. As to why it's in a "travel flask" (I guess you mean the flattish plastic 750 bottle), I don't know, but have noticed that no other quality bourbon is packaged like that here in Atlanta, just lower-end ones.

On cost, one thing is that proof costs money. Some of that is taxes we don't see, but also just general market pricing; if a buyer is going to drink everything at 80 proof, it would be dumb sell a bottle of 100 for the same price as one of equal quality, but 80 proof. You'll see that in every line; OGD 86 is about $13, 100 is $17, 114 is $22. Some of that is reflected across product lines.

But of course, the real answer on cost is, that's what they'll pay. Through a combination of quality and marketing, buyers are willing to pay more for WT 101 than, say, OGD 100. I think marketing has to play a big role, else I can't understand why JB white goes for $2-5 more than other 80 proofers that are, well, let's say at least as good.

Bob

kbuzbee
01-07-2006, 16:34
This is a great thread! I also love WT101. I enjoy ALL WT products, really. KS, RB and both RRs are great, and they do get the most airplay here but the regular 101 is as good as anything out there. Better (to me) than anyone else's "baseline" product (though regular BT is pretty tasty too). Great flavor and a great value. I really like the lower distilling proof. It shows up in the bottle, for sure. Was it luck or is Jimmy Russell some kind of genius?? I have no idea but thanks for starting this thread. I think WT higher end products have, in some ways, caused people to gloss over this turely wonderful Bourbon.

Ken

gr8erdane
01-07-2006, 18:21
Well, being the resident Missourian on the board the only reason I can think of for all the gas stations having it is that for years it was THE high proof whiskey in these parts. Most people drank Jack, Beam, Seagrams 7 or Crown Royal and all were 90 proof or less. For a night of hanging your head back and howling, Wild Turkey 101 was the choice. It's a shame but most is consumed by the shot, thrown down the gullet without really tasting it.

Also, you have to consider that the gas stations pretty much keep only a small selection of spirits due to limited space. They only carry what they figure will turn around quickly and WT 101 is a well known brand name. The fact that they advertise on local radio here doesn't hurt either.

Black85L98
01-07-2006, 20:03
When I am in a bar I can always count on them having WT 101. I do not drink it neat but order over ice with a coke on the side. I think it is a fantastic bourbon value at 101 proof. I always felt like this was a case of a company knowing they had a good thing and not screwing it up. I hope they donít make any changes.

kbuzbee
01-08-2006, 07:24
When I am in a bar I can always count on them having WT 101. I do not drink it neat but order over ice with a coke on the side. I think it is a fantastic bourbon value at 101 proof. I always felt like this was a case of a company knowing they had a good thing and not screwing it up. I hope they donít make any changes.



Actually, I hope they don't make any MORE changes. They already dropped the 8yo age statement and the most recent concern is the reduction of RR from 101 to 90 proof. I find these trends disturbing. I'm sure every distillery has ongoing discussions of how to generate the most profit and reducing the age or the proof would seem to be 'low hanging fruit' as we used to say. Our only hope is someone in the company is more quality focused and knows how to turn quality into profit rather than doing it through cost reduction. So far I'm still using my dollars to vote (mostly) for Wild Turkey. Time will tell.

Ken

Black85L98
01-08-2006, 09:20
http://www.wildturkeybourbon.com/flock/big_101.gif

I did not know they had made any changes to the regular 101. I'm sure it is still 101 proof.

The website still shows RR at ten years and 101 proof.

ProofPositive
01-08-2006, 10:10
There have been some changes but I am not sure of the timeline or specifics. Ken will be able to fill us in on that info and I hope he does. Thus far, my tastes are not yet refined enough to tell the difference between 'now' and 'then'. That is mainly because of the amount of time that has elapsed in my experience with WT101. I was a regular consumer about 20 years ago and do recall the label indicating an age of 8 years. How long it is now aged, I don't know. However, somewhere in my flickering recent memory banks I seem to remember 7 years for the current edition.

In the last few weeks, I remember coming across a cache of 101 somewhere that had an older label on the bottle that included the line "Old No. 8". Now, whether I would be correct in assuming that meant it was the same as 8 years old or not is yet unproved. As I said, Ken can educate us a bit on the subject. He has helped this newbie tremendously in respect to WT and bourbon in general.

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kbuzbee
01-08-2006, 11:58
Thanks Wayne, those are very kind words. You are correct there was a #8. I've not had it but my hunch is this was labeling slight of hand to evoke exactly that impression. WT101 did used to be 8 years old. While there is no current age statement the assumption would be it is no longer as old as eight years validating your point.

However, age statements are often removed to give the distiller more flexibility (not necessarily to just allow age reduction across the board) in selecting the whisky to include in a bottle. If the bottle says it's 8 yo then the youngest whisky must be no less 8 years old. There may indeed be 8 yo whisky included in the current WT101. It may all be 8 yo. But since it doesn't say that, all you can do is assume.

Regardless, it's very good. Would I like to know the distilling proof, the barreling proof and the age of the whisky? Yes, I would. But the ultimate challange is taste. Does it taste the way you want it to and is it priced fairly? If so, enjoy.

Ken

kbuzbee
01-08-2006, 12:03
The website still shows RR at ten years and 101 proof.



It lies.

Ken

ProofPositive
01-08-2006, 13:04
Thanks Wayne, those are very kind words. You are correct there was a #8. I've not had it but my hunch is this was labeling slight of hand to evoke exactly that impression. WT101 did used to be 8 years old. While there is no current age statement the assumption would be it is no longer as old as eight years validating your point.

However, age statements are often removed to give the distiller more flexibility (not necessarily to just allow age reduction across the board) in selecting the whisky to include in a bottle. If the bottle says it's 8 yo then the youngest whisky must be no less 8 years old. There may indeed be 8 yo whisky included in the current WT101. It may all be 8 yo. But since it doesn't say that, all you can do is assume.

Regardless, it's very good. Would I like to know the distilling proof, the barreling proof and the age of the whisky? Yes, I would. But the ultimate challange is taste. Does it taste the way you want it to and is it priced fairly? If so, enjoy.

Ken



Absolutely! We do at times seem to get caught up too much in the numbers when taste is the ultimate test & most important factor of all. I follow what you are saying and agree it is a good thing to give the distiller some flexibility. What none of us like is what we have seen of late with RR. That is bordering on sacriledge http://www.straightbourbon.com/forums/images/graemlins/Demonstration.gif !!!

http://www.straightbourbon.com/forums/images/graemlins/thankyousign.gif for your help & insight - mucho appreciation!!!
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voigtman
01-08-2006, 13:31
This is what jeff wrote in post 33003 back on 8/7/2004:

"First off, the current WT101 is a mixture of 6,8 and 10yo bourbons, mostly 6 I have been told. While the Current WT 101 is a spicy, manly kick in the pants, the 8yo, to me, seems a little more smooth and refined."

Wild Turkey 101 used to be 8 years old and the label said so. Then came the "Old #8 brand" label (shown in the Regans' "The Bourbon Companion"). I don't know if the bourbon was then younger than 8 years old, but my guess is it was, or why change the label? Then the eight stuff on the label was dropped altogether and, if jeff is right, the current WT 101 is mostly 6 years old. I assume jeff is right.

Personally, I have no problem with giving master distillers all the flexibility they want and need. Certainly Jimmy Russell! http://www.straightbourbon.com/forums/images/graemlins/bowdown.gif http://www.straightbourbon.com/forums/images/graemlins/bowdown.gif But the problem is that the distillery company bean counters http://www.straightbourbon.com/forums/images/graemlins/hot.gif have some VERY significant say in when bourbon is ready to sell and this is perfectly illustrated by the Russell's Reserve proof lowering fiasco. http://www.straightbourbon.com/forums/images/graemlins/banghead.gif This is why I like age statements: time can't be speeded up.

That said, it still comes down to taste and personal buying decisions: do I like it and is it worth the asking price? If so, the age doesn't matter much. But the flip side of this is that it validates marketing, focus groups, etc.: try to find out what people will like and what they are willing to pay for it. And this means that nothing is permanent and traditions have to yield to later marketing/profit needs. http://www.straightbourbon.com/forums/images/graemlins/skep.gif So, keep your fingers crossed that WT 101 stays that way. BTW, is there still a WT 86.8 proof or is the 101 proof joined now only by the 80 proof?

Black85L98
01-08-2006, 14:05
I have only seen the 101 and 80 proof.

To bad about RR I had a few bottles years ago and liked it. Thought the price was a little high for what it was but it was good.

I did not remember the 8 YO statement on the bottle but as I said I drink WT most of the time in bars. I have mabey bought 10 bottles of any WT in my life.

I often have it in my hand and opt for EW BIB 100 proof, I like it almost as well and at $11 can't be beat.

BourbonBalls
01-08-2006, 16:56
I was just thru San Francisco to Vancouver and was able to pick up a bottle of WT 101 that says "8 Years Old" right there on the label.

This expression WT is only available in Duty Free stores.

squire
01-08-2006, 18:06
Evening,

I have been a WT customer since the mid 1960s. Years ago there were some proud brands, Crow, Taylor, Fitzgerald, Yellowstone and others, and most of these live on today in name only.

Back when these names were peers amoung equals and goods were sold on reputation the top of the line standard was 8 years and 100 proof Bottled in Bond.

Inheritance taxes, corporate takeovers and changing tastes of the buying public made these old names fall victum to the times and a distressing trend emerged. Without exception there was a lessening of the product by lowering the age and proof. Often by just issuing a new label which discretely omited information. Often raising the price as well along with the new look.

Anchent Age did it with 10 year AAA and Wild Turkey with 8 year 101 by simply leaving the big '10' and '8' on the new label in the same place. I voted with my feet and moved my consumer purchases to other brands. I quit buying Jack Daniels when they went from 5 year 90 proof to 4 year 86 proof and quit buying Wild Turkey when they started following the same path.

These moves were profit rather than quality driven and any honest person in the buisness cannot say otherwise while still holding a straight face.

Still good whiskies and still a bargain but not the same and that is my point. Within a short drive from my front door I can get 100 proof BIB Evan Williams, J.W. Dant and Barton, all for less than ten dollars a bottle, with a 10% discount on a case purchase. I doubt anybody produces a more useful around the house mixing, drinking and cooking whiskey than Barton's Ten High and that's available for $14.29 for a 1.75 liter without the case discount.

We now live in a time when more high end Bourbons are available then ever before and they are certainly worth the money. If the marketers are correct and the new consumers want 80 proof goods thats fine with me. Let us have all versions, properly labeled, and the buying public will sort it out. I just wish the makers would give us an additional choice of their old standards without an overpriced gusseyed up cork stoppered limited edition whatever bottle for which I have no use once the contents have been consumed.

Regards,
Squire

NYtaster
01-08-2006, 19:16
Thats one of the great things about the WT brand, even the base product is well into the "great bourbon" realm in my opinion. I am a confirmed RB fan but can't fault the straight 101, great when the budget won't permit or it stocks are low.

WT (all bottlings) is no doubt the standard brand by which all others should be measured.

Tim

ProofPositive
01-08-2006, 19:48
Evening,

I have been a WT customer since the mid 1960s. Years ago there were some proud brands, Crow, Taylor, Fitzgerald, Yellowstone and others, and most of these live on today in name only.

Back when these names were peers amoung equals and goods were sold on reputation the top of the line standard was 8 years and 100 proof Bottled in Bond.

Inheritance taxes, corporate takeovers and changing tastes of the buying public made these old names fall victum to the times and a distressing trend emerged. Without exception there was a lessening of the product by lowering the age and proof. Often by just issuing a new label which discretely omited information. Often raising the price as well along with the new look.

Anchent Age did it with 10 year AAA and Wild Turkey with 8 year 101 by simply leaving the big '10' and '8' on the new label in the same place. I voted with my feet and moved my consumer purchases to other brands. I quit buying Jack Daniels when they went from 5 year 90 proof to 4 year 86 proof and quit buying Wild Turkey when they started following the same path.

These moves were profit rather than quality driven and any honest person in the buisness cannot say otherwise while still holding a straight face.

Still good whiskies and still a bargain but not the same and that is my point. Within a short drive from my fro100 proof BIB Evan Williams, nt door I can get J.W. Dant and Barton, all for less than ten dollars a bottle, with a 10% discount on a case purchase. I doubt anybody produces a more useful around the house mixing, drinking and cooking whiskey than Barton's Ten High and that's available for $14.29 for a 1.75 liter without the case discount.

We now live in a time when more high end Bourbons are available then ever before and they are certainly worth the money. If the marketers are correct and the new consumers want 80 proof goods thats fine with me. Let us have all versions, properly labeled, and the buying public will sort it out. I just wish the makers would give us an additional choice of their old standards without an overpriced gusseyed up cork stoppered limited edition whatever bottle for which I have no use once the contents have been consumed.

Regards,
Squire



Your synopsis of the historical trend does indeed paint a distressing picture http://www.straightbourbon.com/forums/images/graemlins/frown.gif. While I certainly agree that the best possible scenario would be to "Let us all have all versions...", the reality of the present state of affairs in some (maybe most) companies of the industry is dictated by the bean counters. They are concerned only about the bottom line and cloak it under the guise of 'progress' to the consumer as well as telling us what 'we' want to drink. It is not true in this industry alone....just look around, it is everywhere in corporate America. Unless more people vote with their feet, the present course will not be altered. However, the same can be said about many facets of our culture in these times. Unfortunately - and I do not mean this in an unpatriotic manner, most Americans will not "vote with their feet" any longer. They sit on their tushes, become desensitized to it all and do nothing but adjust the remote controls of life to go along with just about anything. Oh yeah, there may be some initial uproar http://www.straightbourbon.com/forums/images/graemlins/Demonstration.gif to a undesireable change - be it sudden or evolutionary - forced upon them, but in the long run we just basically get used to it all and go along with life. Now, with all that being said, I am not advocating a new 21st century Whiskey Rebellion nor setting off on a course of fear & panic. And, if I keep going here along these lines, the moderator is going to banish me to the politics section of the Forum. So, I will end the speech before it becomes a rant. http://www.straightbourbon.com/forums/images/graemlins/soapbox.gif

While I feel your pain http://www.straightbourbon.com/forums/images/graemlins/banghead.gif and understand the frustration http://www.straightbourbon.com/forums/images/graemlins/smiley_acbt.gif, there are several companies and individuals still alive & well in the industry who IMHO are not going along with the distressing trend. From what you have said, you recognize same. I believe they are truly keeping the old flame alive and trying to bring us a high-quality product at a decent price. Yes, it does cost more....but, what doesn't? In my own line of work, I see it every day of the week....the desire to purchase a product at prices of 10-20 years ago. Of course, we (including myself) would love everything to be stable or decrease in terms of cost. However, that is not the real world in which we live. IMHO, the folks at Buffalo Trace, Julian Van Winkle, and several others in the business are doing an excellent job & making the effort to still go the extra mile to bring us a high-quality product at reasonable costs. Of course, I do realize "reasonable" is entirely subject to each one's pocketbook.

Amidst the chaos of corporate takeover, loss of old distilleries, and bean counter dictatorships....thank goodness for the aforementioned as well as the Barton & J.W. Dant for the sake of all of us. So, I will continue to vote with my feet & pocketbook to support the efforts of BT, JVW, & others, and, celebrate in some small way their successes. It is my hope their efforts lead the industry to new heights and away from the trend seen in the last couple of decades. Through it all, this is still America & we still have a lot to be thankful for every day. To each his own.....the right to our opinion and to drink what we want.

Speaking of drinking, I have gone way too far http://www.straightbourbon.com/forums/images/graemlins/soapbox.gif....much further than I intended. My sincere apology in advance if I have offended anyone http://www.straightbourbon.com/forums/images/graemlins/bowdown.gif. Rather than risk banishment http://www.straightbourbon.com/forums/images/graemlins/falling.gif......and, before I digress off into other tangents that may end in total nonsense http://www.straightbourbon.com/forums/images/graemlins/spin_icon.gif, it is the ripe time to stop and head to the keep for some tastings http://www.straightbourbon.com/forums/images/graemlins/drink.gif of WT, EW12, WLW and VWSR. http://www.straightbourbon.com/forums/images/graemlins/toast.gif

A good and spirited night to all my http://www.straightbourbon.com/forums/images/graemlins/icon_pidu.gif!!!

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif

Sweetmeats
01-08-2006, 19:55
This is a great thread!

Ken



Of course you'd say that. http://www.straightbourbon.com/forums/images/graemlins/grin.gif

kbuzbee
01-09-2006, 07:35
This is a great thread!

Ken



Of course you'd say that. http://www.straightbourbon.com/forums/images/graemlins/grin.gif



Well, Happy Birthday, Mark! I'll raise a KS to you tonight!

Ken

ProofPositive
01-09-2006, 22:02
This is a great thread!

Ken



I'll second that! http://www.straightbourbon.com/forums/images/graemlins/drink.gif

I'll bet you couldn't get this kind response - covering the entire spectrum - with any other bourbon! Maybe, with any other whiskey....well, except perhaps JD.

All in all, it just underlines the magnitude, impact and power of the product. WT101 quite simply remains one of the world's greatest spirits and let's hope it stays that way!
http://www.straightbourbon.com/forums/images/graemlins/toast.gif http://www.straightbourbon.com/forums/images/graemlins/icon_pidu.gif http://www.straightbourbon.com/forums/images/graemlins/toast.gif

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amb
01-10-2006, 20:29
Jimmy Russell says (http://www.beveragebusiness.com/bbcontent/art-arch/mmbrad09.html):

"We like big bold bodies. We want the flavors and hearty taste. Our flagship whiskey, the 101, has been our signature brand from the beginning of time, and got its name for being a robust 101-proof bourbon. This is a combination of 7-, 8-, and 10-year-old bourbons. I think of it as an old-fashioned bourbon style. It's the same whiskey I can remember half a century ago, and it's the bread-and-butter label that's paid the bills here for all these years. With all our products, today, you're looking at pretty close to one million 9 liter cases per year, both domestic and export. But 101 outsells all our other products 8 to 1, worldwide. And I also want to emphasize one thing, here. Wild Turkey whiskies, the day they're made and put in the barrel, are the same product. It's really all the same whiskey. We don't make a different formula for the 101, or our other labels, today, like the 80 proof or Rare Breed or our Kentucky Spirit. It's all made identical everyday. Only differences are how long it's been in that wood and the percent of alcohol in the bottle. That's all. So, there's a basic consistency throughout the whole product lineup."

http://www.beveragebusiness.com/bbcontent/art-arch/mmbrad09.html

I'm not sure if that article has been posted here before or not (I've been reading the forum for a few months, but this is my first post), but it's worth checking out. Interviews with Elmer T Lee, Jimmy Russell, Booker Noe, and more.

TNbourbon
01-10-2006, 20:50
Welcome, and thanks for the link. It appears to be from 2000, but it's always interesting to read what Jimmy, Elmer, et al, have to say.

ProofPositive
01-11-2006, 08:37
Thanks for the link to that article. Very informative & well written. Of all the master distillers, it sounds like Jimmy Russell is the most likeable and down-to-earth of all of them. Would love the opportunity to meet him in the future.

http://www.straightbourbon.com/forums/images/graemlins/thankyousign.gif http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne

kbuzbee
01-11-2006, 12:35
Many here (including me) have met Jimmy and agree with you, he is very down to earth and always seems to have time for a chat. Last time I was at WT he was sitting in the gift shop, chatting with visitors and signing bottles. That's where my signed Rare Breed came from

Ken

ProofPositive
01-11-2006, 18:03
Rare Breed is about the only Turkey I have never tried. How does it rate up against KS? Or, is that not really an apples-to-apples comparison? I have no good excuse for having never purchased a bottle of RB. It may be a mental block that I have: WT is only supposed to be 101 proof. Which also might explain my total rejection of RR90. http://www.straightbourbon.com/forums/images/graemlins/puke.gif

WT=101 and 101=WT, plain & simple. http://www.straightbourbon.com/forums/images/graemlins/893drillsergeant-thumb.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif

bobbyc
01-11-2006, 18:55
WT=101 and 101=WT, plain & simple.



That's my point as well, others here are more versed in trademarks and trade dress but it shows that there is an underlying lack of understanding by the bean counters at WT if they fail to realise that 101 proof has a really big thing to do with the indentification of Wild Turkey. Truthfully I don't see a place in this world for an 80 proof WT. Like we've all been saying, water is still fairly available to all of us if we want to add our own. I have access to spring water that has been finding it's way into Jim Beam bottles since the mid 30s. I would think that would be as good as anything they can pump out of Ky River.

What's next? Bottles of Makers sans wax seal!

ProofPositive
01-11-2006, 18:59
WT=101 and 101=WT, plain & simple.



That's my point as well, others here are more versed in trademarks and trade dress but it shows that there is an underlying lack of understanding by the bean counters at WT if they fail to realise that 101 proof has a really big thing to do with the indentification of Wild Turkey. Truthfully I don't see a place in this world for an 80 proof WT. Like we've all been saying, water is still fairly available to all of us if we want to add our own. I have access to spring water that has been finding it's way into Jim Beam bottles since the mid 30s. I would think that would be as good as anything they can pump out of Ky River.



Well put...nothing to add...AMEN and AMEN!!!!!

http://www.straightbourbon.com/forums/images/graemlins/thankyousign.gif http://www.straightbourbon.com/forums/images/graemlins/toast.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne

Virus_Of_Life
01-12-2006, 00:14
Truthfully I don't see a place in this world for an 80 proof WT. Like we've all been saying, water is still fairly available to all of us if we want to add our own.



Yes, AMEN. I have been to many a bar where WT is their premium or ONLY bourbon (sorry bartender JD ain't broubon) and I have to ask always "is that 80 or the real WT 101?" I love it, love it, love it and for the price I love it even more!

I work for one of the largest Engineering/Construction management firms in the world, we have filtered water in most of our offices; therefore if I need water I got plenty, for free. So God bless the WT101, GTS and the other barrel proof bourbons we are lucky enough to have!

ProofPositive
01-12-2006, 00:42
Truthfully I don't see a place in this world for an 80 proof WT. Like we've all been saying, water is still fairly available to all of us if we want to add our own.



So God bless the WT101, GTS and the other barrel proof bourbons we are lucky enough to have!



Absolutely! When I started back with bourbon a couple or three years ago, the lower proofs appealed to me initially. However, not WT because as I have already stated.....WT is synonymous with proof 101. I have never even witnessed one person buying a bottle of 80 proof. Who buys it? Maybe it is for medicinal purposes only. http://www.straightbourbon.com/forums/images/graemlins/puke.gif

My advice to WT: drop the 80 proof line and with the freed-up dollars, restart production of RR101...and, maybe a new WT101-12 every few years for us serious WT fans. Is that asking too much?

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne

jeff
01-12-2006, 06:06
Well, In defense of WT80, I'll say that to me, it's the best 80 proof bourbon on the market, and it is what I cut my teeth on, along with Maker's and Woodford Reserve. I do now prefer the 101, but I think there is a place for the 80. It is what it is, and has always been-unlike RR 90 http://www.straightbourbon.com/forums/images/graemlins/frown.gif

Gillman
01-12-2006, 07:23
I agree and it may be the best value, generally available bourbon in the market (neck and neck anyway with Evan Williams 7 year old but I think the latter is less consistent). WT 80 is, to my taste, much more drinkable than Jim Beam and more interesting (and less costly) than Maker's Mark. It is good at eighty proof precisely because the traditional methods used to make it allow flavor to come through even when let down to 40% ABV. Recently on my travels I wanted a bourbon and the only one available was Jim Beam White Label. I ordered it but after a small sip could not finish the glass. The older expressions (i.e., Beam Black, of course Knob Creek and Booker's) are good whiskeys but the taste profile of Beam White today is one I just can't get past. It reminds me of price bourbons from the 1970's such as Bellows and Virginia Gentleman (at the time not nearly as good as today, in my view).

Gary

Black85L98
01-12-2006, 09:05
I donít think WT101 at $18-$20 a bottle here in LA should go against EW or even EW BIB. EC is about $16 to $18 a bottle here and though itís 7 points or 3.5% less alcohol to me it is a little better. Always 12 YO, and always more than I expect for the money. Wellerís 107 is close on price point too and is also, in my mind, a great value.

As I said above I love WT101 because:

a. You can find it in just about any bar
b. Itís consistent, the blending of several years may help this

As far as WT 80 proof goes I have to agree that it has a place. People that drink rum that may be as low as 70 proof would have a hard time making the step to 101. Eighty proof gives them a taste of what good bourbon has to offer without hitting them over the head with a shovel.

fogfrog
01-12-2006, 13:20
I wrote an email to customer care telling them about the concern of lowering the proof. Here is the response I got:

Dear Paul,

Thank you for taking the time to contact us about Wild Turkey Bourbon. We always enjoy hearing from loyal customers.

Comments and suggestions such as yours provide us with important feedback regarding our products. We appreciate your continued patronage of Wild Turkey Bourbon and hope you continue to enjoy our products.

The new Russell’s Reserve has been lowered to a 90 proof. This was to respond to the needs of the consumers who wanted a product still tasteful but less strong. We are just diversifying our range, but the flagship brand, the 101, will still be the 101.

Warm regards,
Earline Oberholtzer
Wild Turkey Bourbon
Consumer Relations

Wild Turkey is world-renowned as a truly singular bourbon. Don’t forget to try all of the Wild Turkey range: Wild Turkey 80 Proof, Wild Turkey 101 Proof, Rare Breed, Russell’s Reserve, Kentucky Spirit, Wild Turkey Rye, and Wild Turkey Liqueur.

www.wildturkeybourbon.com (http://www.wildturkeybourbon.com)



I responded to Earline that they should advertise how to dilute your own Wild Turkey and that I myself don't drink much at full strength but learned how to add water. A person can make it whatever proof he wants.

I told her its a lot easier to make it a lower proof than a higher proof for us customers.

Paul

Gillman
01-12-2006, 13:47
Oberholtzer is I believe the original name of the Overholt family, and I wonder if this person is a descendant of the first Overholt who invented a famous rye whiskey. Distilling is a close-knit business, as we see e.g., from Beams and others with names storied in the history of bourbon or other spirits manufacture working at Heaven Hill.

Anyway this was a nice letter and while I wonder if people really wanted the drink to be less strong, really one could not expect a different response from Wild Turkey on this subject.

Gary

ProofPositive
01-12-2006, 14:08
Thank you for taking the time to contact us about Wild Turkey Bourbon. We always enjoy hearing from loyal customers.

Comments and suggestions such as yours provide us with important feedback regarding our products. We appreciate your continued patronage of Wild Turkey Bourbon and hope you continue to enjoy our products.

The new Russell’s Reserve has been lowered to a 90 proof. This was to respond to the needs of the consumers who wanted a product still tasteful but less strong. We are just diversifying our range, but the flagship brand, the 101, will still be the 101.

Warm regards,
Earline Oberholtzer
Wild Turkey Bourbon
Consumer Relations



I responded to Earline that they should advertise how to dilute your own Wild Turkey and that I myself don't drink much at full strength but learned how to add water. A person can make it whatever proof he wants.

I told her its a lot easier to make it a lower proof than a higher proof for us customers.

Paul



From the rehearsed 'boilerplate' response http://www.straightbourbon.com/forums/images/graemlins/27.gif you got, you obviously were not the first person to whom Earline has responded. Though it is frustrating, http://www.straightbourbon.com/forums/images/graemlins/smiley_acbt.gif I'm sure she is just doing her job. However, it does not excuse WT from such a lame response. http://www.straightbourbon.com/forums/images/graemlins/spin_icon.gif I don't think the "needs of the consumers" is of any importance or consideration in re to RR101 or anything else for that matter when it comes to the bean counters....just a lot of http://www.straightbourbon.com/forums/images/graemlins/horseshit.gif http://www.straightbourbon.com/forums/images/graemlins/bs.gif they expect us to buy into & believe.

After a couple of years with RR90 sitting on shelves, an inch deep in dust, and backed up at the warehouses & wharfs....well, maybe Austin, Nichols will get the message. http://www.straightbourbon.com/forums/images/graemlins/stickpoke.gif

In the meantime, my goal is clear: harvest all the RR101 monetarily possible. From my experience, even if WT finally 'gets' the message, there will be no turning back the clock. When the knot-head bean counters finally relent and admit defeat, RR90 will probably be phased out altogether. Then, as someone else on here has said, we'll be running around snatching up all the RR90 we can find.....but, the RR101 will be very, very long gone by then. http://www.straightbourbon.com/forums/images/graemlins/cry.gif

Well, best to end my latest rant http://www.straightbourbon.com/forums/images/graemlins/soapbox.gif on this subject...it does no good!!!! http://www.straightbourbon.com/forums/images/graemlins/27.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne

kbuzbee
01-12-2006, 16:50
Rare Breed is about the only Turkey I have never tried. How does it rate up against KS? Or, is that not really an apples-to-apples comparison? I have no good excuse for having never purchased a bottle of RB. It may be a mental block that I have: WT is only supposed to be 101 proof. Which also might explain my total rejection of RR90. http://www.straightbourbon.com/forums/images/graemlins/puke.gif

WT=101 and 101=WT, plain & simple. http://www.straightbourbon.com/forums/images/graemlins/893drillsergeant-thumb.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif



Rare Breed was for years (and at that time) my favorite Bourbon, period. It accounted for 80% of everything I bought. Even though WT distills and barrels at low proof than many, having the final product at barel strength was a plus. Still, you don't add much water to a 109 proof barrel to bottle it at 101 http://www.straightbourbon.com/forums/images/graemlins/drink.gif

A couple years ago, for no reason I can really define, I switched over to KS. It just has a bit more to it... That said, I just finished a bottle of RB yesterday and it was darned good. Had to go replace it right away.

I know what I'm having tonight though... WT 12! (Thanks Wayne!) Keep hunting!

Ken

ProofPositive
01-12-2006, 23:26
I know what I'm having tonight though... WT 12! (Thanks Wayne!) Keep hunting!

Ken



Successful hunt again today http://www.straightbourbon.com/forums/images/graemlins/smirk.gif.....and I wasn't even trying! http://www.straightbourbon.com/forums/images/graemlins/lol.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne

Virus_Of_Life
01-13-2006, 01:38
I know what I'm having tonight though... WT 12! (Thanks Wayne!) Keep hunting!

Ken



Successful hunt again today http://www.straightbourbon.com/forums/images/graemlins/smirk.gif.....and I wasn't even trying! http://www.straightbourbon.com/forums/images/graemlins/lol.gif

http://www.straightbourbon.com/forums/images/graemlins/usflag.gif Wayne



I don't believe I've ever seen this, just one more thing to keep my eye open for!

T47
01-17-2006, 18:57
It might seem cheesy to some, but if you go to the Wild Turkey web site (http://www.wildturkeybourbon.com/labels/index.asp) , you can order up to 5 free personalized labels for the 101 bottles. I thought it was a nice idea for gifts for my buddies who seem to have everything. I like those WT products. I have yet to try the Rye. I am getting a bottle tomorrow and will try it against the Van Winkle family reserve Rye which I have yet to open.

NorCalBoozer
01-17-2006, 19:40
thats cool! I saw that a week or 2 ago and was just waiting for an occasion to get some labels.

DrinkyBanjo
01-18-2006, 06:56
They also offer this for Rare Breed. I did this over the holidays for some close friends and they got a real kick out of it.