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View Full Version : Four Roses on the Market



kitzg
01-17-2001, 11:54
This (Jan 17) morning Richard Burrows, Pernod Ricard's MD, confirmed
the results of the Seagram acquisition and told the
assorted press he was ready to sell both Seagram's and
Pernod Ricard's non-core activities. Sandemans Port,
Passport Scotch whisky and Four Roses Bourbon are now on
the market, as is UK off-licence chain Oddbins. Add to list
Pernod Ricard's BWG distribution network, its fruit
preparation assets and, of course Orangina, plus other
non-alcoholic drinks. It's going to be quite a year for
the French group, now number three in the world behind
Diageo and Allied Domecq.

Burrows
told our source that the majority of production
staff will be retained for the brands it has acquired and
some of the marketing staff would make the transition -
but "naturally there will be job losses in the marketing
division," he said. He also said it was too early to give
any percentages of potential redundancies.