View Full Version : FTC clears Seagram sale

12-28-2001, 09:49
The FTC last week issued a consent order allowing the acquisition of Seagram's spirits and wine business by Diageo and Pernod Ricard. Diageo has agreed to sell the Malibu rum brand within six months of the transaction.

Of interest to this forum is the agreement that will transfer Four Roses bourbon to Kirin Brewery Company Ltd of Japan.

Diageo is the world's leading spirits firm and is reported to have greater than 25% market share in the U.S.

Pernod becomes one of the worlds three largest spirits and wine firms.