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View Full Version : Price jump - Dickel #12



alphaiii
03-13-2007, 11:50
Lately I've seen prices of Dickel #12 jump a bit. I had found it as low as 12.99 before, but it's jumped to 14.99 at that store, I've seen it as high as 18.99.

Has anyone else noticed the prices go up in your area too? Anyone know if there is a specific reason for this, or is it just because it sells well and they can squeeze a few more bucks a bottle out of us consumers?

OscarV
03-13-2007, 14:40
I do know that Dickel is short on inventory.
So you know how the old supply and demand theory goes.
They have cut out slow markets from getting any #8, and only keeping it on the sheves in the stronger markets until they age some more.

I gotta get another bottle of #12, even at that new high price it is worth it.
It is one of my favorite whisky.

nor02lei
03-13-2007, 15:02
It is one of my favorite whisky.

Oscar,

I did pop a number 12 open just recently after a long layoff. Very good whiskey as you say but not at all typical American straight as I see it. The tranquil and elegant notes I find in it arenít the things I normally associate with straight whiskey.

Leif

OscarV
03-13-2007, 15:28
Oscar,

The tranquil and elegant notes I find in it arenít the things I normally associate with straight whiskey.

Leif

Maybe so, but I feel all bets are off, this is Dickel's version of Tennessee.
The South was where our original aristocrats, (actually rich folks), are from, and they did enjoy an elegant whisky.

ThomasH
03-13-2007, 22:51
In Ohio, Dickel #12 went from 15.50 to 22.80 in less than 2 years. Quite a steep increase!

Thomas

cowdery
03-14-2007, 10:41
If I didn't know better, and I don't, I would think--based on this and some other decisions made over the last few years--that Diageo is doing its best to run this brand into the ground. Too bad.