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View Full Version : Jack Danielís is the best-selling whiskey in the world.



cowdery
11-14-2007, 23:32
Ponder that statement for a moment.

Jack Danielís is the best-selling whiskey in the world.

Look for the qualifier that isn't there.

American.

I'm not sure exactly when it happened, but not long ago Jack Daniel's surpassed Johnnie Walker as the best-selling whiskey in the world.

To all of the people who think whiskey means scotch I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who say whiskey should be spelled without an "e" I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who think all American whiskey is bourbon I say, Jack Danielís is the best-selling whiskey in the world.

To all of the people who think American whiskey will always be second fiddle to scotch whiskey I say, Jack Danielís is the best-selling whiskey in the world.

I'm not saying Jack Daniel's is the best whiskey in the world, I'm not saying it is the model for what whiskey should be, I'm not saying everybody else should be like Jack Daniel's. I'm just saying this. Everybody in business is in business to succeed and Jack Danielís is the best-selling whiskey in the world.

barturtle
11-15-2007, 00:05
I blame this on the education system. Surely if schools were properly funded something like this would never happen. People should be much better prepared to make choices for themselves and realize that every decision in their life is an important one, and that what they put in their body should really matter.

People should realize that life is short and there are few simple pleasures and a little taste of the finer things in life is something everyone should enjoy. Life is too short to drink swill. You shouldn't reach for the frozen "OJ" when the freshly squeezed is one aisle over. Tang won't do. Ice milk is not ice cream. Velveeta is not a substitute for cheddar. Tofu will never be a replacement for venison.

What a sad commentary on our times. Success measured by sales? Ferrari wouldn't agree, if they did, they would be building Toyotas(the Camry was the best selling car in 2006, after a couple pickup trucks, and is nearly as bland as JD). When asked how many of one of their supercars they expected to build, Ferrari responded "Exactly two less than the market will bear"

OscarV
11-15-2007, 04:15
So Jack Black is on top of the world.
That is a good thing for the future of bourbon.
With Jack getting people to accept American whiskey they'll sooner or later try bourbon.
And those who do try bourbon and want a whiskey for taste and not for a cool image, will stay with bourbon.

You know, that last sentence sounds like something a bourbon snob would say.


http://www.straightbourbon.com/forums/images/icons/icon11.gif,....am I a snob?

nor02lei
11-15-2007, 13:42
Big congratulations to Brown Forman for this success. It may just recently have passed red Jonnie walker in sales but it has always tasted better even after the shabby dilution campaigns it has been exposed for. And come to think about it. What no age 80 proof bourbon tastes much better or even better than this? HmÖDickel number 8 do but thatís no bourbon.

Leif

polyamnesia
11-15-2007, 15:59
does this say something for the crafting of whiskEy? or the mystical art of exponential, accumulative, snowballin' advertising metapsychological sleight of hand and other associative weights and pulleys?

i remember seeing david lee roth at a VH concert back in 1980 slugging JD on stage....the impressions he must have made....and then add the outlaw images from t.v/movies, etc.....snowball. snowball. SNOWBALL...........!

sure, it is the best selling whiskEy to a large, undiscriminating group of drinkers (who may or may not be mostly whiskEy drinkers...)

of course, we know JD is NOT the best selling whiskEy in the world or even the u.s. if the polled batch of folks were serious sippers/connoisseurs...

i wonder what is the best selling whiskEy for that group...?

TNbourbon
11-15-2007, 16:44
I like Jack Daniel's okay. It's a decent mixer with (diet) cola, and the Single Barrel certainly can be enjoyed neat. The Silver Select that I sampled (thanks, Randy!) was the best JD I've tasted, but very much Jack Daniel's. Sure, I like a lot of bourbons and ryes better, but that's not to say JD is 'bad'.
I don't like Jack Daniel's much at its price. It's the same age as Jim Beam white-label, but at a 33%-40% premium. It's younger than Evan Williams black-label, but twice as costly. It drags Maker's Mark around by the nose, because MM has made the deliberate marketing decision to place itself, pricewise, next to the market leader. Thus, we have dual over-priced, young-ish whisk(e)ys instead of two quite palatable, reasonably-priced ones.
Guess what? Both JD and Maker's can sell all the whiskey they can make. So, they're right, and I'm wrong. (Wish they missed my money.)

gblick
11-16-2007, 13:10
What no age 80 proof bourbon tastes much better or even better than this?Old Fitz Prime. Not the current stuff, but I have some bottles from the 80's & 90's that are very good.

Jazzhead
11-16-2007, 20:59
Good for American whiskey and good for JD, but I'll have another tickle o' Dickel.

HighTower
11-17-2007, 05:11
Guess what? Both JD and Maker's can sell all the whiskey they can make. So, they're right, and I'm wrong. (Wish they missed my money.)
Very well put, Tim.

Scott

LarryG
11-17-2007, 09:26
Good for American whiskey and good for JD, but I'll have another tickle o' Dickel.Following my gin phase, I think I was on my second bottle of JD when a friend told me he preferred the taste of George Dickel. I bought a bottle of the No. 12 and never gave a second glance to a bottle of JD.

Larry

CrispyCritter
11-17-2007, 23:09
I had a sample of JD Silver Select thanks to Chuck, and it was mighty good - but I'd just as soon get Dickel Barrel Select (or even #12) for those times that I want a Tennessee whiskey.

It's funny (in an almost sad way) that JD has that big screaming outlaw image when it's watered down to the minimum strength that can be still called whiskey!

ILLfarmboy
11-18-2007, 02:14
...It's funny (in an almost sad way) that JD has that big screaming outlaw image when it's watered down to the minimum strength that can be still called whiskey!

I've thought the very same thing. Not exactly in the same league as candy cigarettes but gettin' there.

ratcheer
11-18-2007, 05:52
What I get out of this is that Jack Daniel's is the best selling whiskey in the world.

Tim

Ruby K
11-18-2007, 17:42
heh. guess my switch to knob creek in college, followed by my swearing JD off when they dropped the proof AGAIN, didn't really have the effect I hoped it might. And in college, I really drank a lot of jack daniels.

boone
11-18-2007, 19:58
With Jack getting people to accept American whiskey they'll sooner or later try bourbon.
And those who do try bourbon and want a whiskey for taste and not for a cool image, will stay with bourbon.

Once upon a time...Jack Daniels, Kentucky Straight Bourbon Whiskey...by Jim Beam.

cowdery
11-19-2007, 09:42
Probably more than just "bottled" by Jim Beam, as I assume this was produced before Tennessee repealed its state prohibition.

bourbonv
11-19-2007, 12:41
Chuck,
More than likely it is bourbon from the time after Tennessee went dry (1910) and before prohibition. That is when they moved headquarters to Kentucky and warehoused in Missouri. Most of the whiskey stored in St. Louis was stolen during prohibition and what was left was bought by Schenly. When Lem Motlow complained to Schenley about using the name, they researched the trademark and found that only "Old No. 7" was trademarked and sold their whiskey as "Jack Daniels Old No. 8". Neddless to say this shabby treatment came back to haunt them when they were bidding for the brand and distillery against Brown-Forman in the 1950's. Schenley offered more money but the family sold it to Brown-Forman anyway. I am sure they remembered the way Schenley treated Lem in the 30's and did not want anything to do with Schenley. As a result, Schenley built the Dickel distillery.

As a side note, Lem Motlow also asked Schenley for help in rebuilding the distillery after prohibition and they once again treated hin pretty badly, treating him as some hick distiller with a dime a dozen type brand of whiskey. If they had helped Motlow in the 30's, the history of Jack Daniels would be very different today and it probably would not be the biggest selling whiskey in the world.

Mike Veach

boone
11-23-2007, 07:36
Once upon a time...Jack Daniels, Kentucky Straight Bourbon Whiskey...by Jim Beam.


And.............the conclusion of the auction!

TNbourbon
11-23-2007, 07:53
If I'm not mistaken, the winning bidder shares a moniker with one of the Lynchburg stores raided last month. I think I'd store it outside of Tennessee this time.
http://www.sullysgifts.com/about.html

mier
11-23-2007, 15:32
Quantity goes for quality.With good merchandising is a world to win,did those earthlings ever heard of Dickel?
Eric.

boone
12-03-2007, 10:10
This article was in the Courier Journal (Louisville, Ky.) business section, newspaper last week.

ThomasH
12-03-2007, 16:51
It is very easy to fix this domestic downturn in sales, put the brand back to 90 proof where it belongs!

Thomas

Gillman
12-03-2007, 16:54
I think part of it is that Jack Daniels drinkers are trying other straight whiskeys, and finding they sometimes prefer something different which may also be a better value.

Gary

ILLfarmboy
12-03-2007, 20:25
No brand is bullet proof and Its hight time B F takes notice of that.

Martian
12-04-2007, 10:41
I just returned from a few days in Ireland. Every pub and hotel bar I entered carried JD and JBW. None carried Dickel.

barturtle
12-04-2007, 12:35
I just returned from a few days in Ireland. Every pub and hotel bar I entered carried JD and JBW. None carried Dickel.

According to the Dickel website, it is not exported.

camduncan
12-04-2007, 15:38
I just returned from a few days in Ireland. Every pub and hotel bar I entered carried JD and JBW. None carried Dickel.

In 2004, every pub in Scotland and England offered me Southern Comfort or Jack Daniels when I asked for bourbon. No bourbon to be found (until we hit the respective capital cities)

ILLfarmboy
12-04-2007, 20:45
In 2004, every pub in Scotland and England offered me Southern Comfort or....

If this is what the average bar patron in the UK and Europe is being offered as representative of American whiskey I can see why so many on the other side of the pond have a generally low opinion of our native spirit.

Time and time again I have noticed the same type of situation. Chaucer's Mead is the mead most likely to be encountered by someone searching for their first mead. Given that fact its no wonder mead is only a footnote in the world of alcoholic beverages.

This "peculiarity" extends to all manner of consumer goods. When I first became interested in traditional wet shaving; using brush, soap and safety razor, Williams was the only soap that I could easily find just about anywhere. Its cheap, tends to dry your skin out and is hardly representative of many fine soaps out there. Were it not for the Internet and dogged determination to find something better I would still be living in ignorance. I guess my point in all this rambling is why are the only examples of products (American whiskey) that are ubiquitous always the worst examples of their category? This happens even when the price difference isn't particularly great.

squire
12-05-2007, 12:45
So the worlds best selling whiskey is made in America. I like the sound of that.

Regards,
Squire

CrashRiley
12-05-2007, 20:43
My problem with JD is that I've seen it dumbed-down twice in the last 14 years, from 92 proof, to 86 proof, to 80 proof. To me, that makes it somewhat dishonest. It is no longer the JD of your father or grandfather. It is not Frank Sinatra's Jack Daniels, that's for sure.

The JD folks claim that tasters can't detect an appreciable difference.

So why would they do this? Taxes. They pay taxes on volume of alcohol produced.

So to me, if you want honest Tennessee whiskey, drink George Dickel. It's still 92 proof and a LOT cheaper than JD, but I understand that a price increase might be coming very soon.

TNbourbon
12-05-2007, 21:19
...if you want honest Tennessee whiskey, drink George Dickel. It's still 92 proof...

Was it ever 92 proof? The current Dickels are 80 proof (black label), 90 (white label), and 86 (Special Barrel Reserve). Nor do I recall a Jack Daniel's at that proof. Its reduction to 86 was from 90.

CrashRiley
12-06-2007, 22:08
Was it ever 92 proof? The current Dickels are 80 proof (black label), 90 (white label), and 86 (Special Barrel Reserve). Nor do I recall a Jack Daniel's at that proof. Its reduction to 86 was from 90.

I beg your pardon. You are correct. 90 proof, not 92.

Maybe age is catching up with me, but I would swear that the Jack Daniels that I was selling back in the early '90's was 92 proof. I could very well be wrong on that, it might only have been 90.

My point though, is that Jack Daniels proof has been reduced twice in the last 15 years, and I think that's a shame. It's like they are turning their back on their own heritage. I'm sure that they would claim that they are "adjusting to the times", but if you are proud of your product, then why compromise?

craigthom
12-06-2007, 23:30
While taxes may be a factor, I think a bigger reason to lower proof from 90 to 80 is the 17% increase in inventory without making more whiskey.

cowdery
12-07-2007, 01:40
The change from 86 to 80 proof drops an extra $17 million a year to the bottom line in tax savings alone, which dwarfs any savings in production costs.

ThomasH
12-07-2007, 14:51
I think that George Dickel and Wild Turkey have the same affliction, a seriously outdated website. A web check of Whisky Exchange(London) and Whisky Shoppe(Germany) confirm that Dickel in fact is being sold overseas. If its not export, it must be smuggled contraband. Seriously though, why would a company like Diageo, being a multinational with a large global reach in the scotch and Canadian whiskey business choose not to promote and export Dickel? Then again, they had the bright idea to to shut Dickel down for several years to begin with due to a "oversupply" of whiskey. Maybe their whiskey shortage that resulted in the #8 label being mostly withdrawn from the market was due to some actual export/smuggling!

Thomas

barturtle
12-07-2007, 16:47
I think that George Dickel and Wild Turkey have the same affliction, a seriously outdated website. A web check of Whisky Exchange(London) and Whisky Shoppe(Germany) confirm that Dickel in fact is being sold overseas. If its not export, it must be smuggled contraband. Seriously though, why would a company like Diageo, being a multinational with a large global reach in the scotch and Canadian whiskey business choose not to promote and export Dickel? Then again, they had the bright idea to to shut Dickel down for several years to begin with due to a "oversupply" of whiskey. Maybe their whiskey shortage that resulted in the #8 label being mostly withdrawn from the market was due to some actual export/smuggling!

Thomas

Dickel has done a good job of updating their site, actually. Even keeping up when the Barrel Select changed bottle shapes..heck I can't find a mention of the #8 anywhere except the faq...which do need to be updated.

As far as the Whisky Exchange, they do a damn good job of getting their hands on bottles that aren't normally available in the UK..Japanese WT Tribute and FR Premium and such. In no way would I use them as a guide of what is distributed in the UK.

JeffRenner
12-08-2007, 14:12
Probably more than just "bottled" by Jim Beam, as I assume this was produced before Tennessee repealed its state prohibition.

As can be seen from this higher quality photo (below) of the back label from the actual eBay page, it was distilled by Bernheim in Distillery No. 1 and bottled at IRS Bonded Distillery No. 46.



More than likely it is bourbon from the time after Tennessee went dry (1910) and before prohibition.

Actually, as can be seen in the photo below of the tax strip, it was bottled in 1939.

There will be some amazing prices if that confiscated JD whiskey in Tennessee gets to market.

Jeff

TNbourbon
12-08-2007, 21:26
...There will be some amazing prices if that confiscated JD whiskey in Tennessee gets to market.

Jeff

But could a rare bottle of Jack Daniel's buy you $10,000 worth of votes?! My guess is that confiscated JD whiskey will wind up in the cabinets of influential legislators and/or liquor distributors.
Make 'em dispose of it publicly, however they do it, I say!:bandit:

Virus_Of_Life
12-09-2007, 00:56
I think that George Dickel and Wild Turkey have the same affliction, a seriously outdated website.

I don't know about the Dickel site, but the WT site is quite out of date, like a joke out of date. They still show the old RR 101 bottle, no mention of the new American Spirit nor RR Rye and I think they show something for export, Freedom?, that hasn't been found in a long time meanwhile never even put anything up about Heritage which is now likely extinct.

It is a shame that they don't keep it a little more up to date!

HighTower
12-09-2007, 05:12
I don't know about the Dickel site, but the WT site is quite out of date, like a joke out of date. They still show the old RR 101 bottle, no mention of the new American Spirit nor RR Rye and I think they show something for export, Freedom?, that hasn't been found in a long time meanwhile never even put anything up about Heritage which is now likely extinct.

It is a shame that they don't keep it a little more up to date!
I had a guy at work today asking if we had WTAS. I told him we didn't but I told him where to buy it and told him it was a great bourbon. He them tells me Wild Turkey are releasing something soon called "Freedom".
I said "Don't count on it mate, it hasn't been around since 2004, which is probably the last time WT updated their website" :lol:
And he thought he knew so much.......

Scott

Jono
12-09-2007, 17:45
This may be old info but I found this comment re Ole Blue Eyes:

"Frank Sinatra's favorite was Jack Daniels on the rocks, and fellow rat-packer Sammy Davis Jr. enjoyed it with ginger ale."

squire
12-09-2007, 19:55
I believe it was the band leader Phil Harris who introduced Jack Daniels Tennessee whiskey to the Hollywood crowd. He knew everybody, was a larger than life sort of guy, a national figure in radio and movies and helped the new up and comers like Crosby and, later, Sinatra. Gracie Allen once said Phil was always late for the live broadcasts of the radio Burns & Allen show and when he showed up looked and smelled 'like he'd just left a bar or a woman' . He convinced Alice Faye to marry him (she was the heroine in the first sound version King Kong movie) and during their more than 50 years of marriage always referred to her as "my girl". Louisiana state PBS did a special on Pete Fountain in the 1970s and got Mr. Harris to narrate. There is a scene of him leading a band down the street during Mardi Gras while they were playing 'When The Saints Go Marching In'. In step with the band he pulls out a pint bottle of Jack and takes a healthy slug. On Bourbon Street in New Orleans.

Regards,
Squire

Jono
12-09-2007, 22:14
We cannot forget Lt. Colonel Frank Slade (Al Pacino) in Scent of a Woman having a love affair with Jack Daniels.

craigthom
12-10-2007, 20:58
He convinced Alice Faye to marry him (she was the heroine in the first sound version King Kong movie)


While it's true that Alice Faye married Phil Harris, it's not true that she was in King Kong. That was Fay Wray.

"sound version of King Kong" implies that there was a silent version. There were no prior versions; the story and the beast were written for the 1933 movie. Willis O'Brien, the animator who brought King Kong to "life", did the wonderful special effects for the silent movie The Lost World, based on the Arthur Conan Doyle story. Maybe that's what you were thinking of.

squire
12-10-2007, 21:37
Yea I think I got that mishmash of ideas from some late night special on Fay Wray that emphasized her silent screen career. I believe the 1933 version of King Kong was issued in both sound and silent versions.

Squire

OscarV
12-11-2007, 14:57
This may be old info but I found this comment re Ole Blue Eyes:

"Frank Sinatra's favorite was Jack Daniels on the rocks, and fellow rat-packer Sammy Davis Jr. enjoyed it with ginger ale."

From what I understand Sinatra made it known in Playboy magazine about his preference for Jack Daniels in the early '50's and JD had trouble keeping up with demand after that.
That is when Ezra Brooks bourbon came out to take advantage of the JD shortage. The EB label does look a lot like the JD label.

CrashRiley
12-12-2007, 11:31
I've always thought that the Evan Williams label looked too much like the Jack Daniel's label to be a coincidence.

Isn't it sad that the Jack Daniel's whiskey of Frank Sinatra's era is no longer around? What we have is only 87% of what Sinatra had. Such a shame.

OscarV
12-12-2007, 15:04
I've always thought that the Evan Williams label looked too much like the Jack Daniel's label to be a coincidence.
.

Yeah me to, I'm sure it had an influence.
But of the 3, I'll take EW or EB over JD anytime.

CrashRiley
12-12-2007, 19:39
YBut of the 3, I'll take EW or EB over JD anytime.
Amen to that. :drinking:

squire
12-15-2007, 19:09
Yea, too many coincidences, even using a green label for the lower priced version.

Squire

brian12069
12-21-2007, 19:49
i remember seeing david lee roth at a VH concert back in 1980 slugging JD on stage....the impressions he must have made....


You don't say...

brian12069
12-21-2007, 19:50
Watch my youtube link on the bottom.

Tracy Hightower
01-21-2008, 23:55
I have to agree that it is definetely popular.A couple of years ago I went to Germany and Austria to train some German and Austrian Federal Police.
Before I left I was told to take all of the pints of JD I could carry. Whenever someone asked where I was from and I said Tennessee, 9 out of 10 times the reply was (ahh Jack Daniels). I traded pints of JD for more stuff while I was there. I came home with thousands of dollars in merchandise for a couple of hundred dollars in JD.
If you go to Europe, I highly recommend you carry some JD.

anyexcuse
03-26-2008, 20:47
Watch my youtube link on the bottom.
This was fun to watch, but I didn't like DLR dissin' the Clash, one of my favorite old bands.

burbankbrewer
03-27-2008, 13:44
I think Budwieser is the best selling beer, but I won't drink that either. I did have the JDSB. The persons that had it, kept it in the freezer. He liked it better that way because it gave it a syrupy body effect. I tried a sip and the body did seem fuller. The taste was of very noticable pepper and fruit. It was ok. Not worth the price IMHO.

cowdery
03-27-2008, 14:01
To revert back to my original point, the reason I find this interesting is that I see it as a rebuke to the whiskey=scotch crowd, that the #1 whiskey in the world is a product of the United States.

sku
03-27-2008, 14:07
To revert back to my original point, the reason I find this interesting is that I see it as a rebuke to the whiskey=scotch crowd, that the #1 whiskey in the world is a product of the United States.

I suppose, but I don't know that we should be all that proud of it. I'm not real happy with JD being the face of American whiskey to the world. After all, we have so much better to offer.

It's like being proud that McDonald's is the number one fast food place in the world. It says a lot about our commercial prowess (which is substantial) but not a lot about the quality of our products.

cowdery
03-27-2008, 21:19
Don't conflate quality and style. There's nothing wrong with the quality of either McDonald's or Jack Daniel's. If I have an quarrel with either, it's with a style or type of food/beverage that doesn't appeal to me. I recently tasted some very peaty scotches that didn't appeal to me. The issue wasn't quality. The quality, in fact, was extraordinary, I just didn't care for the style.

burbankbrewer
03-28-2008, 06:33
Yeah, just like Mcdonalds coffe. For I don't know how many years their coffe absolutely sucked. They must of finaly noticed that people realy like good coffe, and stopped making that crap, or got tired of the 10 million complaints. As long as JD doesn't call it premium like Budwieser does. It's all marketing. So many people believe that bull it's amazing. Just like politics. Ask a JD drinker what it tastes like and they'll say uh, whiskey? It's our duty to educate them one drink at a time.

cowdery
03-28-2008, 10:18
Or leave them alone and keep the good stuff to ourselves.

sku
03-28-2008, 10:40
Don't conflate quality and style. There's nothing wrong with the quality of either McDonald's or Jack Daniel's. If I have an quarrel with either, it's with a style or type of food/beverage that doesn't appeal to me. I recently tasted some very peaty scotches that didn't appeal to me. The issue wasn't quality. The quality, in fact, was extraordinary, I just didn't care for the style.

I don't think I am conflating them. I'm not saying that McDonald's sucks compared to a five star tasting menu. I like fast food hamburgers. I love a number of our local Southern California chains. I don't think McDonald's is as high quality.

Similarly, I like George Dickel; I like lots of mid-range Bourbons as well. I just don't think JD is as good. Same style, different quality.

Granted, everyone has different opinions. My point was simply that because something is the biggest selling doesn't make it the best.

cowdery
03-30-2008, 10:29
My point was simply that because something is the biggest selling doesn't make it the best.

And there is no rhetorical flourish quite like refuting a point nobody made.

burbankbrewer
03-30-2008, 14:26
Bourbon, best selling spirit in the world. Not because it's cheap, but because people like it better period, whatever quality.

ILLfarmboy
03-30-2008, 15:13
Bourbon, best selling spirit in the world. Not because it's cheap, but because people like it better period, whatever quality.

I think Vodka is the world's best selling spirit. And in my opinion it holds that title because so many people drink only for the effect of the alcohol.

JD owes its success to its image and a wonderfully successful add campaign.

Although I'm not a fan of fast food, any fast food, folks at least eat the food by itself, most JD gets mixed with Coke and for that reason alone I don't think McDonald's and JD is an apples to apples comparison.

burbankbrewer
03-30-2008, 18:17
Yeah, I realized that after I posted. But JD probably gets mixed more too.

ILLfarmboy
03-30-2008, 19:07
And I meant to say not an apples to apples comparison.:rolleyes: That one hour limit on editing can be brutal.

HighTower
03-31-2008, 05:58
Bourbon, best selling spirit in the world.
Bourbon is only the best selling spirit in Australia :cool:

I don't know what the rest of the world are thinking......

Scott

nor02lei
03-31-2008, 12:50
Bourbon is only the best selling spirit in Australia :cool:

Scott

Is that really a fact Scott? Very interesting indeed! I had no idea of that whatsoever.

Leif

cowdery
03-31-2008, 13:12
That's fairly recent, like within the last two years, but American whiskey surpassed gin as the most popular type of distilled spirit in Australia.

WhiskeyJack
03-31-2008, 21:13
I must say I enjoyed JD in the old days at 90 proof. Fortunately I've grown quite fond of some of the finer libations discovered or offered along the various trails of time. I do however still enjoy on occasion the Gentleman Jack brand with a little ice and a good cigar. Would be interested to hear any comments on Gentleman Jack whiskey.

Happy Trails

AVB
04-01-2008, 05:13
I've always found Gentleman Jack to be too sweet for my tastes, it almost seems artificial. However, if you have a cigar that is a bit harsh it will tame it down.


I must say I enjoyed JD in the old days at 90 proof. Fortunately I've grown quite fond of some of the finer libations discovered or offered along the various trails of time. I do however still enjoy on occasion the Gentleman Jack brand with a little ice and a good cigar. Would be interested to hear any comments on Gentleman Jack whiskey.

Happy Trails

melting
04-02-2008, 17:00
They've just announced their new master distiller this morning.

Chris

cowdery
04-02-2008, 19:49
Yes, Jeff Arnett. He has been at JD about 7 years and is an engineer by training, as are most of the younger master distillers. He's 41.

I also learned that he will be at WhiskeyFest Chicago on Friday.

BourbonJoe
04-13-2008, 20:31
Does anyone recall the year when Jack Daniel's went from 90 proof to 86 proof??
Joe :usflag:

sku
04-13-2008, 21:40
Does anyone recall the year when Jack Daniel's went from 90 proof to 86 proof??
Joe :usflag:

My recollection is 2004.

BourbonJoe
04-14-2008, 18:40
I think 2004 was the 86 to 80 drop. I'm pretty sure the 90 to 86 drop was earlier. Anybody know?

callmeox
04-14-2008, 21:03
According to this article (http://www.usatoday.com/money/industries/food/2004-09-29-jack-daniels_x.htm)in USA Today, it was around 1987.

The article was published in 2004 and they describe the prior reduction in proof as:

It is not the first time drinkers have felt burned by Jack. Roughly 17 years ago, the company lowered the proof of its famed whiskey from 90 to 86.

cowdery
04-17-2008, 11:18
I would have guessed 1987 or thereabouts, because that's the last time the FET went up. Many brands cut their proof then to avoid price increases. This actually let the producers pocket a few bucks without enriching the distributors or retailers.