nickynick
05-02-2008, 08:50
Yesterday I was at Jewel, I was about to check out when something caught my eye. It was a bottle called Origine Bourbon on sale for $22.99. Whats this I thought. I grab the bottle to take a look. The bottle was shaped pretty close to that of a bottle KC. It said 10 year old Kentucky straight bourbon. I flipped the bottle over to try to get more info, but there wasn't much. Then at the bottom of the label it said bottled in California. What? Now I was really curious and a bit confused. I walk over to the spirits section only to see Origine Scotch. What the heck is going on?
So I did some research on the internet this morning and after a while I found their website.
www.originespirits.com
The bourbon is not listed on the website. But there was 2 SMS, vodka, gin, rum, tequila. The parent company of Origine Spirits is a company called Winery Exchange. It appears to be a company that makes supermarket label wines.
So this leads me to a few questions. One, where are they getting there bourbon from? If I had to make a guess I would think either Beam or HH. But what is the point of Beam or HH selling bourbon to this supermarket brand? Are the supermarkets trying to cash in on premium spirits? Jewel has their bottom shelf brand Heritage. Why would a distiller sell to this brand? They can't be selling them their best stuff. It just doesn't make a lot of sense to me. Who are they trying to market to? I don't buy spirits or wine from the supermarket. I go to the liquor store, and my guess is that other people who enjoy fine wine and quality spirits also go to a liquor store. One, its cheaper and two, I like knowing if I have a question about a product, someone at the liquor store can give me an educated answer.
I was tempted to buy this purely out of curiosity. But for $23 I can go to Binny's and get ETL for about the same price. Plus it was only 80 proof. It was just strange to see this at the supermarket.
So I did some research on the internet this morning and after a while I found their website.
www.originespirits.com
The bourbon is not listed on the website. But there was 2 SMS, vodka, gin, rum, tequila. The parent company of Origine Spirits is a company called Winery Exchange. It appears to be a company that makes supermarket label wines.
So this leads me to a few questions. One, where are they getting there bourbon from? If I had to make a guess I would think either Beam or HH. But what is the point of Beam or HH selling bourbon to this supermarket brand? Are the supermarkets trying to cash in on premium spirits? Jewel has their bottom shelf brand Heritage. Why would a distiller sell to this brand? They can't be selling them their best stuff. It just doesn't make a lot of sense to me. Who are they trying to market to? I don't buy spirits or wine from the supermarket. I go to the liquor store, and my guess is that other people who enjoy fine wine and quality spirits also go to a liquor store. One, its cheaper and two, I like knowing if I have a question about a product, someone at the liquor store can give me an educated answer.
I was tempted to buy this purely out of curiosity. But for $23 I can go to Binny's and get ETL for about the same price. Plus it was only 80 proof. It was just strange to see this at the supermarket.