But what of the un-level glass and bottle?
I think I will peek at the answer, now.
I'm guessing "Last of the great bourbons" is going with their "Frontier Whiskey" theme as the only bourbon that matches what people were drinking in the 1800s.
I don't like the bottle, never have. Honesty, the apothecary style and the moniker "frontier whiskey" is the reason it took me so long to try it. I find it hokey. Like a pickle jar designed to look like a barrel instead of a glas jar.
As I look at the ad a little closer, it appears that the amount in the glass is greater than the amount missing from the bottle.
Maybe it's just me.
I inadvertently exaggerated the un-level appearance of the liquids (but they are un-level) through a slightly crooked scan.
Great answers all! I LOL at several.
I think all the responses are interesting and Joe from Rockford made an especially good point. While as I said I feel Bulleit is not the only great bourbon out there, I do think it is an excellent product and the marketers clearly are looking for a catch phrase to move product, to catch the buyer's eye as Joe said. There is nothing wrong with that. In advertising and marketing many claims are made that are kind of general formulae, it is a kind of boosting we see all the time in the marketing field ("John X., the greatest actor of our generation") and in any case such claims express the producer's opinion (if he thinks it is the last of the great bourbons he is entitled to his view, but I don't have to agree!).
I think it's unlevel so that it matches the unlevel label.
I'll also add that I am a fan of Bulleit.
Not that it has anything to do with this advertisement.
I know it is made by Four Roses and I like it better than Four Roses Small Batch.
It reminds me of the old Schlitz catch phrase "When you're out of Schlitz, you're out of beer". Meaning......when you've had all the other great beers and you're down to Schlitz, well....you're at the bottom of the barrel.
Soooo....when you're drinking Bulleit, you're drinking the tail end of great american bourbons.