That makes all the sense to me. I so Remember that ad for Schlitz. It has a very catchy melody to it IIRC.
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A little bird to me that Bulleit may no longer be 100% Four Roses whiskey.
Confusing... mildly disturbing... annoying... more B.S. from the marketing department. I was thinking about this earlier today, about the creative labels found on whiskey bottles. "Distilled and Bottled at the Old [insert heart-warming nostalgic sounding name here] Distillery." Oh well, I still love capitalism. Now, time to read the explanation.