a bit off topic but follows the thread
Since this forum is about bourbon I normally don't mention other spirits. But one thing that Lincoln Henderson and I share is interest in tequila. Lincoln spent a lot of time developing a product for B-F. If you think most folks know little about bourbon (which is pretty true) you should see the lack of understanding of good tequila. It pains me to buy somebody a shot of excellent tequila and have them "shoot" it. Just as it pains me to see someone take a great bourbon and do the same. That's why my premium stuff never sits out where just anybody might throw it into Coke or Sprite (no offense to those of you who do, please use your own bottle.)
One of the most successful bar owners I know told a class of mine (a bit to my chagrin since it was a class) that drinking good spirits is like good sex.... it should be well appreciated and last a long time. Amen to that.