Re: 1938 Distillery picture
They do look happy for a bunch of workmen. My Grandfather went to Jim Beam after this and I think for the most part he was happy there, the best I could tell he was always happiest at TW Samuels. I think he would have perferred that things turned out different. I can remember TWS running in the 60s and early 70s but it fizzled out altogether. At least the rackhouses are still being used. HH has most of them and Maker's has 2 or 3. They bottle spring water at the site now. Polin Evans son , Joe , has the Rooster run store with the big chicken in front of it . Any of you that have come to BTown and rode around much at all have seen that. I posted elsewhere on this forum that back in the old days at TWS they had a bar in the basement of the office and could drink thier fill at the end of the day. I guess those days would be gone for sure because of liability etc.
Re: More from the folks who bring you Red Wax
<font color="red"> And I think it's gonna be a long,long time </font color>
Waxing Folksy,20 years after PR coup, Maker's Mark still crafts bourbon ------------and image
A Courier Journal article Sunday July 30,2000 Louisville Ky.
The jest of this article is about a front page story about MM in the Wall Street Journal, which ran August 1 1980 and it's impact on Maker's.
Before this article the advertisments for Maker's featured the tag line, " It tastes expensive ............. and is."
After the article they began to run those down home full page ads offering someone help in finding a bottle of Maker's in some far off place, etc.
<font color="red">Till touch down brings me 'round and get to find </font color>
As it turns out they feel people look at the Red Wax the same as one perceives the Nike Swoosh, Younger folks aren't sitting around reading papers , so they are plastering Red wax everywhere to be the thing you recognize about Maker's. When the young and inexperienced drinker goes in a bar he is overwhelmed ( depends on the bar) by the bourbon choices and selects the bottle with the Red Wax. Brilliant absolutely Brilliant!
<font color="red"> I'm not the man they think I am at all </font color>
" The story was a marketing coup, all involved agree . How it happened is open to question."
" Samuels remembers an elaborate plan to get Garino( writer of the Wall Street Journal piece) interested in the story.It included former PR partners Rod Wenz and Randy Neely, then secretary of the Interior Cecil Andrus and a bribed Bartender."
" Randy and I worked on the idea , Samuels said . We allowed it ( the story) to be discovered."
In Samuels version , Garino was in Louisville to cover the annual meeting of Humana Inc. Wenz represented Humana at the time.Andrus was in town to honor the Maker's Mark Distillery as a historic landmark.
Samuels said he and Neely gave an exclusive story on the landmark award to one of the Louisville TV stations to make sure it was on the evening news. It was Wenz's duty to get Garino into the bar at the Brown Hotel in time for the broadcast.
<font color="red">Oh No,No,No </font color>
Samuels tipped the bartender to see that the right channel was playing and to add a little commentary of his own about Maker's Mark being the best bourbon in Kentucky. Then Samuels made sure he was at home when Garino called .
"It's a good story, in the freewheeling business tradition of the Bourbon Barons. But is it true?"
"Bill's memory may be a lot better than mine," said Wenz " What I remember of the early days of that ( campaign) is doing the standard pitch letter. Dave ( Garino) might have been in town for the annual meeting . I wouldn't be surprised if we got together."
Standard " publicity activity" including a 3 page history of the company, did the trick, Neely recalls.
Their response baffles Samuels!
<font color="red"> I'm a Rocket Man! </font color>
</font><blockquote><font class="small">In reply to:</font><hr />
Standing on a hill overlooking the Maker's complex, visitors can get the sense they have been transported back in time to the tiny farm where Scots-Irish immigrant and farmer Robert Samuels arrived in 1780 and began to produce whiskey for himself and a few friends.
It's a long way from Loretto Ky to Samuels Ky where it actually took place, and while this piece of an article doesn't say it is the exact place, it seems to me that it is implied.Also a tiny farm in 1780 turns out to be about 4000 acres.