I just picked up a bottle of OGD 114 for $20. I'm wondering, how does it stack up to my daily pour of EWB NAS 86? The EW is my go to bourbon during frugal times. Never had the OGD.
Also, would you consider $20 a good price for that bottle?
One thing to remember about NAS products, especially good ones, is that they typically contain whiskeys of several different ages. Because it is a straight and NAS, everything in the bottle must be at least 4-years-old, but mixed in could be some 6, 8, 10, 12 -- who knows?
That's an example of blending as an art, but we don't want to call it 'blending' lest it be confused with GNS-packed 'blended whiskey.' Brands like OGD can do this better than Jim Beam white because Jim Beam white is so huge, it's inevitably mostly 4- to 5-year-old, with a dollop of older stuff here and there.
My sense of Beam, and Daniel's the same way, is that pretty much they have to start dumping on the whiskey's birthday. They have some wiggle room to let some age a bit longer, but not much.
Because they don't make much OGD, they probably make it infrequently. My guess would be once a year, and they might make two days of it, maybe three. Then they spend another three or four days making all of the rye whiskey for the year.
In both cases they don't want to make too little so they tend to make too much, which means they always have some to keep aging at the end of the year.
Setting up the distillery to make a different recipe is like a car factory re-tooling for a new model. They don't want to do it any more often than they have to. If they're running OGD and the rye more than once year then it's once each season, i.e., twice a year.
OGD is a win-win. It's a good value for us but it's actually very profitable for Beam. It sells for more than Jim white, is maybe slightly more expensive to make, but they spend zero on marketing it. Obviously they make a lot more on Beam because of the volume, but OGD has a better margin.
Thanks for the responses. Here's the deal. I gave up bourbon for Lent (partly as a sacrifice and partly just to prove to myself that I could) and have been stocking my bar with a bottle a week for my Easter Sunday tasting. The OGD 114 was this past weekends addition.
Man this is a long Lent this year.