Evan Williams Cherry Reserve

Evan Williams Cherry Reserve will be released this September by Heaven Hill. It is Evan Williams Bourbon with natural cherry flavor to create what they call a "Kentucky Liqueur." It will be similar to their Evan Williams Honey Reserve, with regard to the packaging, marketing and concept.

We just posted the full story and bottle photo for you to learn more here- Evan Williams Cherry Reserve

Heaven Hill did a splendid job ensuring that their Honey Reserve differed from other honey Bourbons out there. I expect the same approach on the Cherry Reserve to give the market a new flavor.

Your thoughts on the Honey or the forthcoming Cherry?

*Paging washed up rock star to the marketing department.

I'm waiting for the EW mint julep reserve to hit the market!

Thomas

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Originally Posted by TomFischer

Heaven Hill did a splendid job ensuring that their Honey Reserve differed from other honey Bourbons out there

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Tom

Are you asking to be called as a expert witness to the lawsuit between Wild Turkey and Heaven Hill? :grin:

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Originally Posted by DeanSheen

*Paging washed up rock star to the marketing department.

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I can see it now, the Evan Williams Cherry Reserve Tour 2010 starring:
Grand Funk Railroad
The Pretty Things
Billy Squire

and headlining the mainstage... Eddie Money!

My thoughts are that these products are not being marketed to me or serious bourbon drinkers. I think that they are neing directed toward a generation that loves rum, spiced rum, vodka, flavored vodka and drinks derived from them.

There must be some market out there...I am just not a part of it.

Heaven Hill's answer to Red Gag. :rolleyes:
Joe :usflag:

I'm holding out for the rumored soon to be released Cherry Reserve Special Edition Single Barrel finished in 17 yr old barrels that once held Stitzel Weller juice.

Anything that causes more bourbon to be made is probably good for bourbon enthusiasts.

This most likely will be a fad that will be gone in a few years, but that doesn't mean there is not money to be made while it's here. We're going to see a lot more of this before we see less.

I'm sure Buffalo Trace will be into it before long, Luxco too, maybe Frank-Lin, McCormick. I expect will see a flavored Early Times sooner rather than later.

Heaven Hill is really showing us something by putting an enthusiast's darling like EWSB on the same platform as flavored whiskeys.

A tip of the hat also to Philips Union, who got there first like five years ago.

And it's not lost on me that Tom decided to put this in the "Non-Whiskey Alcohol" section.

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Originally Posted by sailor22

I'm holding out for the rumored soon to be released Cherry Reserve Special Edition Single Barrel finished in 17 yr old barrels that once held Stitzel Weller juice.

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Mmmmmmm.
Cherry Drank!

Roger