400-year-old ice and Bourbon

During Tales of the Cocktail, we joined Master Distiller Jim Rutledge and friends from Four Roses at The Mixoloseum in New Orleans

I invite you to watch video of the bartenders did with the 400-year-old ice brought from Alaska to serve with Four Roses Bourbon cocktails on this link - http://www.bourbonblog.com/blog/2010...m-new-orleans/

nothing says marketing gimmick like 400 year-old ice in your bourbon.

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Originally Posted by SMOWK

nothing says marketing gimmick like 400 year-old ice in your bourbon.

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Really. You only need 200 year-old ice to avoid the coal soot.