Can't argue with your reasoning there, Timothy.
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Or they'll learn based on lack of sales that it was too high and price it more appropriately. Based on 120 proof KC, they may be listening.
I have been saying for a couple years that we needed more middle age Ryes on the market. I think WT Rye would be freaking awesome at 8-12 years old. AND 101 proof, not this 90 stuff of RR.
Suddenly I have a thirst for some Beam Rye, while my inventory says I have a bottle here somewhere, I think it'll be easier to just go the the store...might even splurge on a (Ri)1...
I do wonder if Beam is going to go ahead with subsequent Ri one...two...or three as planned. This group not withstanding, I have paid attention to liquor stores and bars. No one in this area is buying it. The strategy of marketing it to cocktail drinkers, at least in this market has failed.
Beam may have deep pockets to carry out this strategy for the long haul, but I wonder how far they are willing to go?
I'm with the vocal minority here: I think the Thomas H Handys that I've tasted (2009 and 2010) are phenomenal, and is thus far my favorite rye to date. Admittedly, I haven't tried several of the other top shelf ryes, like the Van Winkle Family Reserve Rye, but I am blown away by the Handy every time.
I'd be happy to see it offered more widely, and I'd be happy to see it sold at a lower price, but I am also happy to pay the current asking price. I do sincerely thank each and every one of you who is unwilling to buy it at the current price, as you may well solve those twin distribution and cost problems for me.