Gary,
Chuck is correct on Jim Beam white label. I think you are confusing it with Jim Beam Black label that was a later product.
Mike Veach
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Gary,
Chuck is correct on Jim Beam white label. I think you are confusing it with Jim Beam Black label that was a later product.
Mike Veach
Until the early 90s only two products bore the "Jim Beam" name, Jim Beam white label and Jim Beam rye. They then converted "Beam's Black Label" to Jim Beam Black and "Beam's Choice" to Jim Beam Choice. As Mike said, I think that's what you're remembering, Gary. The white label and rye have had the Jim Beam name on them since the 30s.
Okay got it, thanks.
Gary
Back in the '70's, JTS Brown was easily obtained as was Echo Springs. I always thought JTS Brown the better of the two. Echo was frequently the 'well' bourbon in a lot of bars. If you just asked for a bourbon, chances are it would be Echo Springs.
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A couple of things I remember from the 70's haven't been mentioned (or I missed them). Wild Turkey was another premium bottling from Austin-Nichols. And Henry McKenna was definitely available, though I have no idea who made it, then. Has Old Hickory been mentioned? Rebel Yell? A bottom shelf BiB was Virgin Bourbon. Cabin Still?
I am sure there were many others. I loved bourbon in the 70's and there was always more to choose from than I knew what to pick.
Tim
I'm surprised Chuck didn't mention the pictures in this thread which is one of my favorites (although to be fair it post-dates your request by 20 years!)
Medley/Glenmore products are over-represented (for reasons clear in the thread) but I'm guessing that it looks closer to a 1970s shelf than anything after the glut.
I remember the little neighborhood liquor store near me when I first moved to Louisville in 1978. The bourbon 'section' was about 1/3 of the store and I can't begin to name all of the different brands, but I'm sure it was more than 100. Eevery brand was available in at least two proofs, 100 proof bottled-in-bond and something lower. I'm sure I'm looking at it now through rose colored glasses, but boy if I could go back in time to that little store.
For Louisville locals, it was on the north side of Brownsboro Road near Crescent. The store is long gone and I think the building is too.
Another very popular bourbon back then was Bourbon Supreme...almost forgot that one.
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Has anyone mentioned Pennco/Michter's products yet?