Beam's "Throwdown Challenge"

Last night timd and I went to a big Beam event downtown here in Dallas. It was hosted at a rather trendy nightclub, full of pretty neon lights :lol:

They had all the Beam brands out for you to taste the small batch collection, Laphroaig, Canadian Club, el Tosoro tequila, Maker's, Sauza, Thatcher's liqueurs, Courvoisier, Skinny Girl. Each table also featured a brand ambassador or master distiller, as well as a few other high ups from the company.

Anyway, the most fun part of all this was the Throwdown Challenge, a blind nosing of 8 spirits. They were:

Sauza Gold
Courvoisier Exclusif
Maker's Mark
Canadian Club sherry cask
Jim Beam
Knob Creek
Laphroaig
Cruzan

You are given 60 seconds to place them all correctly on a branded mat by aroma and color only! Happy to say I nailed it on the first try. I was apparently also the first person that night to accomplish it!

My prize was a 2L barrel signed by all the distillery reps present, including Fred Noe! :) And that was just the beginning of the night!

I'm linking this from twitter, hope it works!

http://p.twimg.com/AcOtuagCEAAQNeG.jpg

Congrats!

Did they also give you something to put in that nice little barrel?

Sure, but I drank it :grin:

Nice.

Some of those seem rather easy to pick out. Still with 60 seconds I could see where people would get flustered being on the clock.

Thanks for sharing that, and congrats on the barrel!

Congrats! Sounds like my kind of throw down!

Quote:

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Originally Posted by DeanSheen

Nice.

Some of those seem rather easy to pick out. Still with 60 seconds I could see where people would get flustered being on the clock.

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The only real challenge was picking between Knob Creek and Jim Beam since they smell so similar. But as you can imagine it's fairly easy to pick out Laphroaig, a tequila, a cognac, a rum, Canadian whisky and Maker's Mark

A shot of some of the signatures

http://p.twimg.com/AcTWkOrCAAAP8RZ.jpg

You lucky lucky bastard!

Green with envy!