Originally Posted by
StraightBoston
Bad news, kids: according to Eddie Russell (technically a Campari spokesperson, but with perhaps a bit more authority) the WT101 rye is going away to be replaced by 81 proof -- and he is in on the change. Jimmy was standing next to him as he told us at Julio's in MA last night.
He acknowledged that it would be unpopular but asked us to taste it before complaining.
My take on the rationale is similar to their explanation for the WT81: they believe that they need a lower-proof offering -- primarily for bars and "younger generation" switchers from lighter spirits -- but they are using older whiskey than the four-years-and-a-day of the WT80 bourbon and today's WT101 rye.