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I am not a Beam hater as are many around these parts..JBW on the rocks in a pinch is fine, JBB is a good and a good deal. MM is good..
However, JBW is really not worth what they are charging already compared to competitors. You raise the price and I think you start losing customers, unless all the competitors follow suit.
It's a fine line between raising prices when times are good and not alienating the customers that made the times good.
On the bright side of things, dusty bottles on shelves are the same price they were 10-20 years ago :grin:
I guess I'll just have to go to the liquor store with my shotgun and ski mask, and when the clerk starts to hand over the cash I'll tell him no no no, just give me the Knob Creek and the Booker's and nobody will get hurt. :lol:
That's basically what I want to do to the crazy Cambodian lady who won't sell me her 50's/60's era OWA :hot:Quote:
Originally Posted by Lazer
Should be getting new Beam, KC, MM, and more in today, I'll have to check and see if the prices have taken a jump yet here or not. Hoping not, they are high enough already.
Chuck, (or anyone else)
Is there a chance that Beam's is now projecting that they are understocked on 3-4 year old product, and know that they couldn't fill demand 2-4 years from now? If they know they'd be short, it makes sense to raise prices now and increase the margins. They'd still move the same number of units either way in this situation, and wouldn't allienate distributors.
Companies announce price increases In advance for two reasons:
1) push future sales into today
2) signal to their competitors
As long as I get to share, I'll volunteer to be your accomplice/wheelman!Quote:
Originally Posted by StraightNoChaser
Well, I think we all knew this was coming with Bourbon being in demand more now than ever.
To a certain extent, that is true. Bourbon makers do not want to deal with the cut throat nature of pricing that currently has to be dealt with in the Vodka and Rum markets.Quote:
Originally Posted by Stormeh
On the other hand, they don't want to kneecap the growth either and send people back to whatever they switched from in the first place.
If there is a lesson to be learned from Ri1, it is that prices cannot just skyrocket unilaterally... Even if you put it in a hipster friendly bottle. Brand name and (at least perceived) quality still matterin the whiskey world.