My guess is that it is bourbon but, given that they are in Tennessee, they want to refer to the tradition there of calling their whiskey Tennessee Whiskey, but make it more local, ergo Chattanooga Whiskey.
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Of course it not a actual distillery, since they simply source the juice from LDI and have it bottled with their label on it.
If you're interested and have time, the "tiki bar is open" online blog did a interview and tasting and it's on their website. You can find it here http://www.tikibaronline.com/2012/04...a-whiskey.html
It is a nice interview, but even the interviewer (Dave) didn't seem too impressed with the whiskey, I think he was just being polite to the owner, Joe Ledbetter.
Well, I do applaud their choice of proof. It would have been cheaper to bring the stuff out at 40%, and I honor them for not doing that.
Their website has it at 75% corn, 21% rye, and a mere 4% barley.