I'm sorry, but screw this. 7 y/o for $70? Really? It's basically a bourbon version of Handy which is already the worst bargain in American whiskey. I would much rather get a couple bottles of a good retailer bottling of Buffalo Trace or Eagle Rare than this.
"The rye recipe version of Van Winkle", my pale white ass! If anyone's keeping score, I'm back in the BT haters club.
I confess to being a bit confused by the branding here. When it appeared that they were going to try to replicate the original sour mash recipe, this made sense and was intriguing since it was attempting to re-produce a bit of bourbon history.
Then there was a single barrel that was just the rye-recipe bourbon, perhaps some very good barrels hand-selected, but something different from the original.
Then the "tornado" release - seemed a bit of a gimic; not sure how it related to the Colonel's legacy.
Now this .... other than using his name, exactly what is this brand supposed to be? Just any very-good to great barrels they happen to come across that don't fit neatly into any of the other brands?
Sounds exactly like that, Sutton. A place to dump their really good stuff that doesn't hit their other profiles, while at the same time raising their visibility.
The pricing is ridiculous, though. Sounds like they won't have any trouble selling it, though.
I said pretty much the same thing about the Tornado. $70 for a 10 year old BiB? A lot of people responded, "But it's really, really good." Well, okay, but that's a departure from the way bourbon has been priced in the past, thank goodness. Otherwise we'd be paying $50 for VOB, Dickel, and OWA.
On a different point, the "rye-recipe Van Winkle" notion is pure BS as far as I can see. The Van Winkles, love them or hate them, have developed a solid brand based on excellent product, consistent profiles, and brilliant marketing. The EHT releases, while good, don't do anything to build a coherent brand. And even the Van Winkles won't price a 10 year old bourbon over $40:rolleyes:.