Alex I spent a fair chunk of my legal career advising young businesses and understand the frustrations and challenges of a start up enterprise. I also have a reasonable grasp of how a business is built on sound products rather than advertising hype. Let me give you an example.
My local sells 6 yr old 86 proof Barton for about ten dollars a bottle, plus they give me both a senior and military discount. So I can get four bottles of a sound, proven product for the price of one bottle of yours. Why should I do that? Is yours worth four times as much? What sets your product (I say yours, you didn't make it, but you bought it so it is yours) apart other than the 'special ' water used to cut it. You may as well say you sprinkle it with pixie dust for all that tells me about the product.
If the difference is only water with a catchy name then what you're really selling is the idea I should be thrilled to own something elite and that distinction is shared by only 822 other people.