I here ya, Joe. I now see them together everywhere.
Bulleit Bourbon was just another Bourbon when it came out, but the Rye really filled a need. Ritt availability is spotty, Baby Saz is rare, and Turkey ruined their Rye. (And Beam's Ryes are about as good as their Bourbon.:lol:) When Bulleit Rye comes out, bars had something from a major producer that they could stock and keep around, and retailers needed the price point. I'm guessing that got more placements for the Bourbon.
And Wisconsin is a very frugal state. In fact, I've seen both Bulleits on sale for $19.99 from time to time.

