Jack Daniel's Toasts Sinatra With New High Roller Whiskey

"The maker of Jack Daniel's is toasting Frank Sinatra with a new rendition of Ol' Blue Eyes' favorite whiskey.

The new ultra-premium spirit was aged in special "Sinatra barrels" at the brand's distillery in Tennessee, the company announced Tuesday. The result is a darker amber color than classic Jack Daniel's."

Yum...love the taste of "darker amber color". That is quite a pitch to go purchase this product at an expected cost of $150 per liter.

Jon


More info...

http://www.manufacturing.net/news/20...roller-whiskey

Makes Willie Nelson's Old Whiskey River sound like a good deal.

Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.

What does this mean?

I'd guess that it means the barrels are toasted and then charred. The toasting affects wood deeper in the staves than does the charring.... But isn't this what BF does anyway?

My guess....marketing language...means nothing...

Quote:

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Originally Posted by Parkersback

Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.

What does this mean?

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I'd like to try Jack Daniels made in barrels that are just charred, the way it used to be done presumably before the preliminary toasting procedure was adopted.

Gary

Sinatra Select COLA, 80 proof - just like Frank drank.

https://www.ttbonline.gov/colasonlin...tif&filetype=l

Not just like Frank drank, I believe Jack was 90 proof at the time.

Ain't that precious?

Quote:

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Originally Posted by Young Blacksmith

Not just like Frank drank, I believe Jack was 90 proof at the time.

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Yeah, that was me cracking wise, that's why I added the "80 proof".