Joe's Pappy post is one for the ages. It will go down in SB history as one of the all time greats..
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Joe's Pappy post is one for the ages. It will go down in SB history as one of the all time greats..
David has spoken: http://spiritsjournal.klwines.com/kl...oing-back.html
I am also inclined to think the so called bubble isn't likely to burst any time soon. Not only is there the billion plus people in the Chinese market with lots of potential for growth left but there is the Indian market and their billion plus population that remains to be further exploited.
Although as for never, well that is a very long time!
I tell this all the time to people who don't know: China loves loves LOVES whiskey (cognac too). The Chinese population not only enjoys it on a basic level but they also frequently give it as business gifts (huge amount spent on this). Thus far, most of this demand has gone towards scotch and quite a bit of garbage like Johnnie Walker. But those tastes and preferences will change over time as the upper-middle class makes a greater shift towards premium whiskeys including American ones. There is no doubt in my mind that China will be the largest consumer of whiskey in the near future.
And, of course, it is ridiculously priced at $170-ish. At even half that price it would be a questionable outlay of money, though I'm happy to drink it when others are buying. (We have a doctor friend who buys it by the case, especially around the holidays, and when he puts a bottle in front of me and tells me to help myself, I helps myself. Can't disobey doctor's orders!)
Johnnie Walker Blue is the Pappy Van Winkle of the Scotch world.
I feel the same way. I have seen posters scoff at the thought of someone laying down a couple of bills for JW Blue then post about paying the same amount or more for a bottle of PVW23. In my opinion both are way overpriced based on my PV benchmarks. On the other hand like Unclebunk noted if someone pours me a glass of either I will gladly accept. Cheers.
I think that a better analogy is to say that PVW23 is the Port Ellen of the bourbon world. Nobody is putting bottles of Johnnie Walker Blue away as an example of a distillery long closed.
Although many purchasing decisions might be driven from a magazine article or to fill a sense of ego, it is a little disingenuous to dismiss the other variables in the PVW23 price to value equation.