It's stated in the press materials and was confirmed by me asking the question.
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Chuck does this mean we're getting a taste of what the mellowing process adds to the whisky prior to bottling? I realize the standard JD mashbill is different.
By the way I've tasted the pre- and post-filtering white spirit for Jack Daniels Black Label. There is a difference, but it wasn't marked, IMO.
Gary
That's what I've heard Gary but it's not something I've done myself.
I've tried pre and post Black label also (cut down to 86 proof) and it definitely smooths out some of the roughness. Also a tiny hint of charcoal but just barely noticeable
Tried some from the bottle that Bruce brought to the GBS meet-up last night. Everything else aside, it' sweet and extremely easy drinking. Outside of the novelty, I probably would not lay down the nearly $50 that it commands here. But, I wouldn't turn down a pour, if offered to me. It does drink well.
Amazing, talked to a store in Rochester yesterday. They have sold like 50 cases, and there was on bottle on the shelf. And were told there was no more to be had.
That's brand magic at work.
The guys in the B-F boardroom are laughing so hard they can't endorse their bonus checks.
I saw this for the first time today, in a Utah state store. $50. Directly next to it was another rye that I've not seen in Utah before - Ritt BIB. $20. That shelving arrangement really lays bare what a ripoff the JD rye is.