30 bottles of Jefferson Presidential Select 18 at the Prospect Party Center in Prospect, KY for, wait for it........., $119.00. I'm drinking a glass of this bourbon right now from a bottle purchased for $90. While it's very nice, I'm not sure that I replace it for $90, let alone $119.00.
There's some sort of feeding frenzy that develops around fancy bottles with high prices that depends more on clever marketing than the actual quality of the whisky.
With wine, raising the price or an older, sought after high scoring vintage is acceptable but in bourbon it is gouging. I guess with wines, that older high scoring vintage is better than it was on the day it was released which justifies the price increase more than a no longer in production sought after bourbon.
That wasn't quite my point Eric. Would the same whisky in a simple screw cap bottle with a plain Castle Brands label sell for $90.00 ?
One good thing about control state Ohio is that there is no supply and demand price gouging. It is what it is, the retailers can't raise the price because of dwindling supply. In fact, when WTR101 was phasing out for the 81, Ohio clearance priced the 101, $17.25 in my county.
WTRR Barrel Proof, ER17, T H Handy, Vintage 17, 16 year old BMH, Willett Rye, and 5 and 8 year old Willetts. I'm trying to save my bourbon money for the sampler. :rolleyes:
I know the feeling Joe, first time I visited Bardstown I left with several cases in the trunk.