Rebel Yell Ownership Change?
The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.
COLA: https://www.ttbonline.gov/colasonlin...12341001000261
Anyone have any info?
Re: Rebel Yell Ownership Change?
Let's ring up Chuck, maybe he knows something.
Re: Rebel Yell Ownership Change?
Not to be crass, but the color of that stuff looks like pee to me. I had some poured for me at a bar once, thought it was pee!
Re: Rebel Yell Ownership Change?
Turns out Luxco purchased Paramount, so maybe they just moved some operations to Ohio.
Re: Rebel Yell Ownership Change?
Quote:
Originally Posted by
sku
The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.
COLA:
https://www.ttbonline.gov/colasonlin...12341001000261
Anyone have any info?
Luxco bought Paramount in 2011: http://www.crainscleveland.com/artic...FREE/110929941
Re: Rebel Yell Ownership Change?
Paramount has a still but they don't give tours so there's no way to verify if it is ever used. :D
Re: Rebel Yell Ownership Change?
Paramount did distill once upon of time. In fact, they made bourbon and other whiskey. Their master distiller was Charles Everett Beam. This was in the 1950s, before he went to Michter's. I'm pretty confident they don't make anything now.
Interesting that Meiers is part of it. I can remember seeing their products a lot growing up in Ohio, but I can't say that I ever bought any of them.
Re: Rebel Yell Ownership Change?
C.E. Beam was known for making some pretty tasty whiskey......
So I'm guessing eventhough there is a location change, it's still going to be the same bulk Heaven Hill stuff?
Re: Rebel Yell Ownership Change?
Didn't Mr. Everett create the Michter's mash bill?
Re: Rebel Yell Ownership Change?
I was told by a vendor we use for filters recently that nothing is distilled there.