MM Proof Change

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Originally Posted by squire

Older as well . . .

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Increased age doesn't always mean increased beauty... :D

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Originally Posted by squire

Older as well . . .

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Ain't that the truth. Weller 12 is about the same price or cheaper, depending on where you are.

~SW

Weller 12 is what came to mind but the 107's no slouch either.

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Originally Posted by squire

Weller 12 is what came to mind but the 107's no slouch either.

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Amen to that. Give me the 107 every time.

I'm becoming extremely partial to both, mixed at 1:1.

Weller 107 seasoned with some 12, enough to bring it down to 100 proof, sounds very good too.

Gary

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Originally Posted by jeffrey r

I had wondered whether BT and Heaven Hill might capitalize on this MM proof change, and BT answered my question this morning with a Facebook post stating that they do not water down their bourbon, linking to an article about the MM change. Then, curiously, they just pulled the post.

Having no links to the industry or the region, I am curious if the big distilleries view each other as brethren or rivals, but I wonder if BT got squeamish about calling out MM.

In any event, this would seem like a reasonable opportunity for HH to call out their 92-proof Larceny, and BT to call out the obvious age and proof benefits of the Weller line. Should be interesting to see how this plays out.

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I would venture to guess the person in charge of the FB page took it upon themselves to call out MM. Then the higher ups at BT said we don't do that in this industry and take it down. The bourbon industry is a brotherhood they help each other out.

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Originally Posted by p_elliott

I would venture to guess the person in charge of the FB page took it upon themselves to call out MM. Then the higher ups at BT said we don't do that in this industry and take it down. The bourbon industry is a brotherhood they help each other out.

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That's what I would have thought, though BT did follow up their "super"-snarky original post on FB, with the following "just"-snarky post on FB that has not been pulled:

"90 PROOF" with a picture of BT.

Perhaps b/c it is the BT page, they don't and won't refer to the Weller wheated bourbons, but that is the logical distinction for the distillery to point out--wheated bourbons of greater age and proof than MM, at a better price (that most of us here would also say taste better than MM).

Anyway, the whole thing is pretty interesting, and will be more interesting to see how it plays out in the short and long term.

Larceny posted a similar one, with a picture of the bottle with "92 Proof".

Trying to steal the attention?