I will say, after reading Dale's post, I was the first person to mention it on the fb Maker's Ambassador's Group Page. I then spent a lot of time rallying the troops, there as well as on Maker's business page and several other places around fb, twitter, etc.
In all honesty, Maker's themselves had long before organized the troops, through their Ambassadors Program, but probably never foresaw their own troops being used against them.
Re: the "instant collectible" talk around the 84 proof, Binny's just sent out an email extolling us to get it while we can....
Frankly, I'm not surprised.
Too bad they didn't use pink wax (diluted from their copy-protected red) - then it would REALLY qualify as a collector's item.
Anyone ready to close this thread yet? ;)
Nah, let's see how long it lasts.
There's a list of allowable changes to an approved label (artwork, colors, fonts, contents, etc.) at the TTB: