MM Proof Change

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Originally Posted by Josh

Disappointing but,
...
5) I forgot what 5 was going to be.

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Is that code for "my brain is getting old"? :grin:

I'm looking forward to the price slashing that has always accompanied product changes in the past, at least it has in my area. I'll stock up on a couple bottles of the 'old' product at a >10% price discount, should it occur in this case.

I don't understand why Josh is seeming to treat this as a 'look on the bright side' opportunity. Dilution equals paying the same for less actual product. It's just like ice cream cartons going from 1/2 gal. to some fraction thereof with no price reduction, or candy bars getting lighter and lighter [and still seeing prices go up]. I guess it's all just a ploy to make us healthier, eh?

Wow, just... wow.

I had some random guy tell me this about a week ago and I thought he was nuts.

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Originally Posted by MauiSon

I'm looking forward to the price slashing that has always accompanied product changes in the past, at least it has in my area. I'll stock up on a couple bottles of the 'old' product at a >10% price discount, should it occur in this case.

I don't understand why Josh is seeming to treat this as a 'look on the bright side' opportunity. Dilution equals paying the same for less actual product. It's just like ice cream cartons going from 1/2 gal. to some fraction thereof with no price reduction, or candy bars getting lighter and lighter [and still seeing prices go up]. I guess it's all just a ploy to make us healthier, eh?

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If I may be so bold as to answer for Josh:

He doesn't buy it, so he doesn't care what they do to it. :)

I still don't get it. I've said this before: I have never seen a less than plentiful supply of MM in every single liquor store that carries it in Massachusetts and the surrounding states. Ever. I see shelves of it everywhere I travel.

Is it possible that the "shortage" is just marketing BS?

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Originally Posted by Kalessin

I still don't get it. I've said this before: I have never seen a less than plentiful supply of MM in every single liquor store that carries it in Massachusetts and the surrounding states. Ever. I see shelves of it everywhere I travel.

Is it possible that the "shortage" is just marketing BS?

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I'm a skeptic by nature, but this was my thought as well.

My local hasn't had 1.75s of Makers in 8 months and it was his best selling bottle... MM is a commodity whiskey and I would believe if someone can't find it they will move onto another brand which I would assume is the reason they are trying to up stocks.. At least they didn't cut the age and tried to keep the same profile unlike WT rye dropping 20 Proof which killed a decent bottle

Quote:

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Originally Posted by Kalessin

I still don't get it. I've said this before: I have never seen a less than plentiful supply of MM in every single liquor store that carries it in Massachusetts and the surrounding states. Ever. I see shelves of it everywhere I travel.

Is it possible that the "shortage" is just marketing BS?

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Well, I bitch about the whisk(e)y selection in Ohio all the time. I have never been in any liquor store that didn't have a shelf full of MM, at any time of year.

There has been a shortage of at least the 1.75L size here in Central KY.

Plenty, and I do mean plenty of 750s to be had, though.