The gentleman signed off as a Consumer Affairs Associate who's job presumably then is to address questions from consumers. Ah, those pesky little consumers, so like children, answer one question they just ask another.
Do they give out free samples on the tours is probably first on the list.
I did not post his name, but now that Paul has my reply that I posted was also from Rob Sharp. I emailed Rob back with my response -
Thanks for the reply back. To me age and desired taste go hand in hand. The age statement was removed on Old Weller Antique 3-4 years ago. At 1st the taste profile remained the same, but now the OWA is significantly different.
But I do understand that it was a business decision. I'm more disappointed in leaving the big number 6 in place on the neck where it used to say 6 years old. It's very deceptive.
Though I wasnt a Barton fan to begin with, I think the outrage over this is more due to the deceptive labeling than the loss of age statement. I can understand dropping age statements on $13 whiskey, and find it acceptable in the circumstances of todays whiskey market. The obviously deceptive labeling practice though (pee on my shoes and tell me its rain, as Squire said) is another statement.
Had the maker simply stopped putting any neck labels on...period...wouldve caused some grumbling, but not the outrage.
I apologize for my 'uncouth internet behavior' but being lied to with tongue in cheek tends to bring that on, internet or not. Just be honest about it and you may keep most of your customers.
I'd still like to see a comparative taste test by an SB-er stating that the newbie matches up to the one replaced. The brand was both 8 and 6 years old in the past and possibly (at least the BiB) less than 6 years old at one point or in some markets, but anyway only a taste test will tell. The company seems confident the profile is the same but I'd like to see what SB-ers think of the new product, palate-wise.
An excellent suggestion Gary but I would think a taste test six months from now would be more indicative of the change.
Yes, but both will be instructive. I happen to agree with those who feel Weller 107 is not what it was. Ditto for Evan Williams Black Label. Anyway, we'll see.